Claudia Certuche
UNION,NJ
Summary
Insightful Key Account Manager offering [15] years of hands-on experience maintaining cordial relationships with company's clients by thoroughly researching customer needs and verifying timely delivery of products. Well-educated in sales and customer service protocols and procedures paired with aptitude to build relationships with people of all levels. Familiar with industry market trends and best practices.
Overview
16
16
years of professional experience
Work History
Key Account Manager
QB North America
Union, NJ
08.2022 - Current
- Tri-State Key Account Manager ON and OFF Premise for The Dead Rabbit Irish Whiskey, The Dublin Liberties Whiskies Portfolio, Greenall's London Dry Gin, Thomas Dakin London Dry Gin, Ophir Orient Spice and O'Mara's Irish Cream snd Greenall's Ready to Drink Gin and Soda.
- Coached Store Managers on developing effective sales strategies and building customer loyalty.
- Provide sales support for distributor teams in new and existing accounts.
- Organized client visits, presentations, product demonstrations, and trade shows.
- Prepared weekly reports on sales activity, successes, and areas needing improvement.
- Secured long-term relationships with key accounts within the district to facilitate repeat business opportunities.
- Created and maintained sales environment to support business objectives.
- Penetrated new markets by investigating competitor products, services and trends.
- Reset store displays for special events and seasonal merchandise changes.
Area Manager
Sazerac Company
New Jersey , NJ
03.2016 - 07.2022
- Area Manager New York and New Jersey State ON and OFF Premise for Van Gogh Vodka, Tromba Tequila, IBHL Portfolio, Chivas Brothers Portfolio, May Portfolio, Castarede Armagnac, Soho Lychee Liquor, Paul John Indian Whiskies, Rossi D'Assi portfolio, Dictador Rum, Becherovka, JP Wisers, Sobieski Vodka, Marie Brizard, Mizu Soju, Ming River, Journeyman Distilleries, Novo Fogo and Misunderstood American Whisky.
- Shared product knowledge with customers while making personal recommendations by creating Craft Cocktails menus.
- Generated monthly and annual sales reports.
- Monitored customer preferences to determine focus of sales efforts. Grew number of customers by 45% in 12 Months.
- Led sales calls to establish sales and customer retention goals.
- Created and directed staff training and development programs at ON/OFF Premise establishments in NYM, NY North and New Jersey State.
- Maintained friendly and professional customer interactions.
- Created distributor presentations, managements meetings and General Sales Calls.
- Monitored multiple databases such as KARMA, iDIG and SGWS Diver, Empire Diver, Fedway Diver and Allied Sales Force to ensure product depletions and available inventory.
- Manage and Maintained Merchandizing activities by creating window displays and Floor Displays
Market Manager
Davos Brands
New York City, NY
05.2014 - 04.2015
- New York Metro Market Manager for Aviation Gin The Real Mccoy Rum, ZYR Vodka, and TY KU Sake and Asian Spirits.
- Coordinated staff trainings at multiple accounts On and Off premise.
- Execute demos with successfully bottle sales at Liquor stores in all five New York city Boroughs.
- Coordinated appointments with different distributors representatives, chain stores, general managers restaurants and whole sale stores.
- Contribute in the On premise behind the bar creating delicious cocktails with a little Latino signature.
- Successfully worked in another markets across the nation north East during brand blitzes.
- Generate weekly, monthly and annual sales reports.
- Created Empire Merchants quarterly programs and Distributor presentations.
New York Market Manager
TY KU Sake and Spirits
New York City, NY
09.2010 - 05.2014
- Research and secured 501 On and Off new accounts for TY KU Sake and Spirits in 28 months.
- Delivered exceptional costumer service to strengthen costumer loyalty.
- Trained sales teams at seminars and special events.
- Surpassed annual quota by 105% in 2012.
- Execute ON and OFF premise demos with successfully sales.
- Monitored market conditions, product innovations and competitor activity and adjusted account sales approach to address lasted market development.
- Achieved 100% new cross-cultural accounts.
- Hired, trained and supervised a team of 10 marketing brand ambassadors to work On and Off premise events.
- Generate weekly, monthly and annual sales reports.
Account Development Manager
Coca Cola Enterprises
Maspeth, NY
09.2008 - 04.2010
- Grew customer base of 100 unsold to 181 active accounts in 12 months.
- Completed an average of 25 daily outbound calls generating new product and POS placements thought design machine website.
- Estimated and quoted prices, credit and contract terms, packaging guaranties and delivery dates.
- Negotiated details of Coca Cola equipment contracts and payments, prepared Gold Peak, Nestea and Fuze sales contracts and equipment service schedule.
- Collaborated with other Coca Cola Maspeth teams in the execution of sales and events.
- Actively volunteer with Charities Aid Children Foundation program focused in low income communities and children
Education
Certify Sake Specialist
Sake World-John Gaunter
2012
Bartending Course
Professional Bartenders Associates
2009
Drama Concentration
HB Studio
2008
ESL English as a second language
Queens Community College
2005
Marketing and International Business, Marketing Operations
Universidad Autonoma de Occidente
2001
Skills
- National Account Management
- Cross-Cultural sales background
- Exceptional Customer service
- Strategic account development
- Effectively selling and interacting with diverse groups of people
- Proficiency in Budget Management
- Building Effective Relationships
- Organizational Skills
- Digital Marketing
- Bilingual in Spanish
- Team building expertise
- Product training and placement
- Excellent communication Skills
- Key Account Management
- Promotional planning
- Channel Management
- Sales Quota Achievement
- Account development
- Relationship selling
- Cross-Functional Collaboration
References
References available upon request.
Timeline
Key Account Manager
QB North America
08.2022 - Current
Area Manager
Sazerac Company
03.2016 - 07.2022
Market Manager
Davos Brands
05.2014 - 04.2015
New York Market Manager
TY KU Sake and Spirits
09.2010 - 05.2014
Account Development Manager
Coca Cola Enterprises
09.2008 - 04.2010
Certify Sake Specialist
Sake World-John Gaunter
Bartending Course
Professional Bartenders Associates
Drama Concentration
HB Studio
ESL English as a second language
Queens Community College
Marketing and International Business, Marketing Operations
Universidad Autonoma de Occidente
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