Claudia Daltro
Biloxi,MS
Summary
Accomplished Business Executive, now serving as the Public Relations Coordinator of MS Mental Health Department. I have a proven track record at Specialized Treatment Facility, where I significantly enhanced brand awareness through strategic PR campaigns and effective media relations. My skills in Photoshop and persuasive negotiation have played a crucial role in increasing media coverage. As an expert in leveraging social media marketing and community engagement, I have consistently delivered exceptional results. I am a motivated and detail-oriented marketing professional with a flexible and versatile nature. I am proficient at maintaining a sense of humor under pressure, and I am an expert in branding and social media.
Overview
11
11
years of professional experience
Work History
Public Relations Coordinator
Specialized Treatment Facility
02.2024 - Current
- Cultivated strong relationships with key influencers, leading to increased brand awareness and credibility.
- Provided regular reporting on campaign progress to clients, showcasing successes and adjusting tactics as necessary.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
- Conducted market and public opinion research related to company's reputation and positioning among key influencers and more knowledge about the brand and influence
- Increased media coverage for clients by creating and implementing strategic PR campaigns.
- Conducted thorough research to understand industry trends, enabling the development of targeted PR strategies.
- Conducted market analysis and monitored competitive activity.
- Secured high-profile placements in top-tier publications through effective pitching techniques and strong media relationships.
- Built professional relationships with distributors, customers and media staff by attending trade shows.
- Managed client budgets effectively by tracking expenses closely and negotiating favorable rates with vendors.
- Drafted and edited content for organizational publications, employee newsletters, and stockholders' reports.
- Coordinated and managed sponsorships and sponsorship activation.
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Supplied marketing expertise to all company departments.
- Served as point of contact for 228 2712 992 speaking engagements and product award submissions each year.
Lead Designer
Lodging Leisure Investments
07.2021 - 02.2024
- Established design guidelines to maintain brand consistency across all platforms and touchpoints.
- Collaborated with developers to implement collateral visuals for Margaritavillle, Paradise Pier, White House, Centennial Plaza.
- Providing guidance and ideas for the team.
- Evaluated design strategies and improvements.
Political Campaigner
Italy Senate 2022 Campaign
02.2022 - 11.2022
- Creation of strategy, arguments, the axle, diamond, narratives, animations, visuals, collateral posts and infographics for the campaign
- Analyzed voter data to optimize targeted canvassing efforts, maximizing voter contact rates to assertive segment media campaign.
- Built a robust network of endorsements from influential community leaders, bolstering credibility of the campaign.
- Championed grassroots organizing strategies, mobilizing community members to become active participants engage in the content, add influencers.
- Developed persuasive messaging for campaign materials, effectively communicating candidate''s platform to constituents including youtube shorts.
Social Media Team Lead
Presidency Of Brazil
01.2013 - 11.2015
- generated daily tailored reports including trends of the day, sentiment, comparison, big numbers and created the war room, detecting issues of the day
- created the masters ideas for the campaign or social media feed, provide source and ideas for the team
- social media listening reports 24/7
- creating narratives and viral messages like X Trending Topics
Education
Bachelor of Science - Communications
UNICEUB
BRAZILCertification - Professional English
UCLA
Los Angeles, CACreative Leadership
Berlin School of Creative Leadership
Media Club11.2017
Skills
- Strong written and verbal communication skills
- Media Relations
- Talented public speaker
- Community Engagement
- Media training
- Podcast Production
- Persuasive negotiator
- Press Release Writing
- Crisis Communications
- Advanced editing and proofreading
- PhotoShop expert
- Print media expertise
- Multimedia storytelling
- Internal Communications
- Stakeholder Relations
- Photography
- Mac and PC proficient
- Project Management
- Advanced layout and design skills
- Executive-Level Presentations
- Public Relations Strategies
- Media Communications
- Social Media Marketing
- Problem-Solving
- Event Coordination
Affiliations
- School of Visual Arts NYC
Languages
English
Full Professional
Spanish
Professional Working
Portuguese
Native or Bilingual
Timeline
Public Relations Coordinator
Specialized Treatment Facility
02.2024 - Current
Political Campaigner
Italy Senate 2022 Campaign
02.2022 - 11.2022
Lead Designer
Lodging Leisure Investments
07.2021 - 02.2024
Social Media Team Lead
Presidency Of Brazil
01.2013 - 11.2015
Bachelor of Science - Communications
UNICEUB
Certification - Professional English
UCLA
Creative Leadership
Berlin School of Creative Leadership