CLAUDIA FRANCISCO
Miami,FL
Summary
Seasoned media professional with over 10 years' experience in strategic planning, implementation and budget analysis. Skilled in optimizing resources to achieve client goals in a dynamic media industry.
Overview
8
8
years of professional experience
Work History
SUPERVISOR, MX PLANNING
HAVAS MEDIA
01.2023
- Conduct comprehensive budget analysis and reallocated funds to leverage high-performing channels and tactics
- Developed tactical media plans recommendations presentations to drive promotion for client’s new product launches, aiming to maximize brand awareness and consideration
- Coordinated weekly meetings with clients, vendors, and internal teams to synchronize product launches, serving as the main client liaison
- Managed Planner and Associate on routine deliverables ensuring quality and adherence to deadlines
- Encouraged teamwork and fostered a forward-thinking atmosphere
- Experienced in organizing and prioritizing tasks based on deadlines and impact, demonstrating the ability to handle multiple responsibilities with efficiency and attention to detail.
PLANNER, STRATEGY
ZENITH MEDIA
01.2022
- Support in formulating strategic and tactical recommendations aimed at maximizing delivery metrics
- Maintained detailed budget tracker within MediaTools to serve as a primary resource for agency and client
- Provided buyers with detailed purchasing specifications and guidelines, outlining delivery objectives and strategies for budget management during negotiations
- Collaborated with cross-functional teams to ensure alignment between Planning and overall marketing objectives.
AD SALES DIRECTOR – PAN REGIONAL LATAM
A&E NETWORKS LATIN AMERICA
01.2018 - 01.2021
- Positioned the History Channel as a preferred brand within pivotal sectors, such as Travel, CPG, Luxury and Online Gaming by formulating and executing strategic initiatives for A&E Networks Latin America
- Developed pricing strategies that aligned with both client needs and company objectives
- Optimized the company’s revenue distribution by leveraging paid, owned, and earned footprints and orchestrating integrated sales and marketing campaigns across Linear, Digital, Experiential, and native content platforms.
SENIOR MEDIA PLANNER, COMMERCIAL PARTNERSHIPS
FOX NETWORKS GROUP LATAM
01.2014 - 01.2018
- Established the Fox Brand portfolio as a top choice amongst clients and agencies by creating and executing strategic initiatives for Fox Networks Latin America
- Maintained sales growth by delivering outstanding customer service and overseeing the implementation of efficient processes across multiple departments such as Investment, Legal, Creative, and Finance
- Played a key role in senior management’s accurate forecasting of annual revenue by developing weekly sales reports
- Spearheaded new business revenue streams across diverse categories on all Fox platforms.
ACCOUNT EXECUTIVE
WAVEMAKER
01.2013 - 01.2014
- Developed and implemented media strategies and campaigns for clients
- Supported Planner + Supervisor in managing clients’ accounts and maintaining strong relationships
- Monitored campaign performance, tracked metrics, and made data-driven optimization recommendations
- Ensured client objectives alignment and delivery in collaboration with internal teams.
Education
Bachelor of Arts in Liberal Studies -
FLORIDA INTERNATIONAL UNIVERSITY
01.2013
Skills
- Media Planning
- Project Management
- Adaptability
- Leadership
- Detailed-oriented
- Multitasking
- Effective Problem-solver
- Time Management
- Microsoft Office Suite
- Google Suites
Timeline
SUPERVISOR, MX PLANNING
HAVAS MEDIA
01.2023
PLANNER, STRATEGY
ZENITH MEDIA
01.2022
AD SALES DIRECTOR – PAN REGIONAL LATAM
A&E NETWORKS LATIN AMERICA
01.2018 - 01.2021
SENIOR MEDIA PLANNER, COMMERCIAL PARTNERSHIPS
FOX NETWORKS GROUP LATAM
01.2014 - 01.2018
ACCOUNT EXECUTIVE
WAVEMAKER
01.2013 - 01.2014
Bachelor of Arts in Liberal Studies -
FLORIDA INTERNATIONAL UNIVERSITY
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