Claudia Guttery
Gonzales,LA
Summary
Results-driven professional with a Master’s degree and over 20 years of experience in CX strategy and product management across diverse sectors including finance, telecommunications, retail, publishing, and non-profit organizations. Demonstrates strong international business management skills acquired through tenure at leading multinational companies. Multilingual and dedicated to driving strategic initiatives and fostering growth, actively seeking new opportunities in the US market.
Overview
23
23
years of professional experience
Work History
Event Marketing Coordinator
Leaf Home
, United States
12.2024 - Current
- Engaged in pre-scheduled events to generate leads for the local office.
- Designated to engage in fairs, festivals, and industry events to secure valuable business prospects.
- Exceeded goals assigned by the Event Marketing Manager.
- Engaged potential customers through dynamic product demonstrations.
- Facilitated lead generation and data acquisition for popular, award-winning products.
- Directed full process for event installation and removal.
Product Manager- Mobile Broadband
Altice Dominicana
, Dominican Republic
10.2022 - 10.2023
- Produced successful product upgrade leading to substantial monthly gains.
- Boosted ARPU trend in 2023 regardless of P&L challenges impacting other LOBs.
- Increased product market share to 77% by H2 2023.
- Spearheaded omni-channel commercial strategy, resulting in 7% growth in engagement on social media.
- Developed product roadmaps to help guide the development of new products.
- Conducted market research and competitive analysis for existing and potential products.
- Participated in design reviews to ensure usability standards are being met throughout the product development cycle.
- Developed marketing strategies based on corporate objectives and market trends.
- Performed post-launch analyses to measure success of feature rollouts.
Marketing Event Coordinator
Tekman Books
Barcel, Spain
02.2018 - 07.2018
- Executed B2B product advertisement via presentations.
- Researched potential venues for upcoming events based on budget parameters.
- Tracked and reported on key metrics post-event, including attendance, revenue, and participant feedback, to assess success and areas for improvement.
- Liaised with clients to understand their vision and requirements, customizing events to meet their specific needs.
Communications Director
Non-Profit Org.
01.2012 - 01.2017
- Dedicated time to providing care and meeting needs of a child with unique requirements.
- Served remotely as communication lead for Nonprofit entity Operation Dignity.
- Facilitated mission-driven projects enhancing life quality for underserved communities through strategic communication.
- Created content for websites and social media platforms such as Facebook and Twitter.
- Wrote and edited content to create consistent and positive company image.
- Developed and implemented communication strategies to maximize media coverage of events, products, and services.
- Designed creative campaigns that align with overall corporate goals.
Manager, Loyalty Programs
MANGO
Barcelona, Spain
01.2008 - 12.2011
- Executed global private sales strategy resulting in ROI exceeding 105% on a budget of over 400K euros.
- Boosted franchise engagement by 90% and achieved a 45% customer base increase per season.
- Directed creation and execution of one-year promotional roadmap for retail loyalty initiatives.
- Primary relationship manager and first point of contact for all reward program contracts, negotiations, communications and issues or customer escalations related to the reward programs.
B2B Marketing Manager
Verizon
, Dominican Republic
02.2005 - 08.2006
- Designed and executed B2B marketing plans to boost brand recognition.
- Developed marketing strategies based on corporate objectives and market trends.
- Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Coordinated marketing events for showcasing product and service offerings.
- Managed logistics for world-class technology-focused workshops and conferences.
- Optimized marketing campaigns through best data modeling and business intelligence practices (cost efficiency increase in 47%)
- Researched new technologies and initiatives to improve customer experience.
- Analyzed sales data to update a product or adjust marketing strategy.
- Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
- Managed social media accounts and campaigns.
- Liaised with media and advertising agencies to promote products.
- Prepared marketing campaign budgets with finance personnel.
B2B Marketing Specialist
Verizon
, Dominican Republic
10.2004 - 02.2005
- Led the flagship launch of Blackberry, hailed as top business device in 2005.
- Surpassed expectations with a 67% market share by end of H1 through strategic roaming service advertisements.
- Achieved a 25% cost reduction in marketing campaigns via strategic data analytics.
- Contributed significantly to an ecommerce corporate project focused on reducing operational costs by 40%.
- Tracked customer reviews and feedback across multiple online platforms to evaluate satisfaction levels.
- Created graphical illustrations to share market research insights.
- Conducted competitor research to understand the industry dynamics and identify opportunities for growth.
- Identified potential markets and market segments with desired customers and gaps for optimum product demand.
- Conducted market research to identify trends and customer needs.
- Collaborated with sales teams to align marketing strategies with sales objectives.
Marketing Campaign Coordinator
Verizon
, Dominican Republic
05.2003 - 10.2004
- Enhanced omnichann.el interactions by optimizing approaches tailored to different life cycles.
- Assisted in the development of a comprehensive budget for each campaign.
- Developed internal and external marketing communication and collateral pieces to support localized initiatives.
- Created daily social media posts to build robust brand presence on Twitter, Facebook and Instagram.
- Developed marketing campaigns for clients based on their specific objectives and needs.
- Analyzed data to identify trends in customer behavior and develop strategies to optimize future campaigns.
- Created content for marketing campaigns, including email copy, web page copy, blog posts, press releases and social media posts.
- Tracked and reported on key performance indicators to senior management.
- Conducted competitive research and analysis to support strategic marketing initiatives.
- Maintained organized records of all activities associated with each campaign.
- Created promotions campaigns that drove strategic initiatives and raised awareness of new products.
- Coordinated with designers to create visuals that support the messaging of each campaign.
- Organized and maintained a marketing calendar to ensure timely execution of campaigns and initiatives.
- Tracked ROI performance metrics across all campaigns throughout their lifecycle.
- Managed email marketing campaigns, including list segmentation, content creation, and analysis.
- Managed the production process of all campaigns from concept to completion.
- Collaborated with marketing manager to plan out campaign strategies, time tables and guidelines.
B2C Customer Experience Supervisor
Verizon
, Dominican Republic
02.2002 - 05.2003
- Executed market analysis to uncover consumer behaviors.
- Analyzed and reviewed performance metrics for campaign oversight.
- Directed campaigns across various inbound and outbound platforms.
- Implemented optimization strategies for improved outcomes in call center campaigns.
- Developed and implemented strategic sales and branding strategies to drive product growth.
- Organized and managed events related to the campaign.
- Provided training and product support for other members of sales team.
- Generated reports summarizing key performance indicators such as satisfac
tion scores, churn rate. - Continuously sought out ways to improve the overall customer experience.
- Coordinated with marketing and sales departments to ensure brand consistency in customer communications.
Education
master’s degree - digital marketing and E-Business
EAE Business School & Barcelona University
Barcelona, Spain01.2020
Specialization Degree - Customer Experience Management
Universidad APEC
Dominican Republic01.2005
Marketing Bachelor’s Degree -
Pontificia Universidad Católica Madre y Maestra
Dominican Republic01.2001
Skills
- Planning optimization
- Business planning
- Negotiation
- Product vision and strategy
- Project management
- Financial management
- ROI analysis
- Teamwork and collaboration
- Roadmap development
- Customer journey mapping
- Retention management
- Digital channel expertise
- Customer segmentation
- Data analytics
- Marketing program management
- Brand positioning
- Customer relationship management
- Product lifecycle management
- SEO optimization
- Consumer Behavior Understanding
Languages
- English, Proficient
- Spanish, Native
- Catalan, Fluent
- Italian, Basic
- French, Basic
Residency
US permanent resident
Timeline
Event Marketing Coordinator
Leaf Home
12.2024 - Current
Product Manager- Mobile Broadband
Altice Dominicana
10.2022 - 10.2023
Marketing Event Coordinator
Tekman Books
02.2018 - 07.2018
Communications Director
Non-Profit Org.
01.2012 - 01.2017
Manager, Loyalty Programs
MANGO
01.2008 - 12.2011
B2B Marketing Manager
Verizon
02.2005 - 08.2006
B2B Marketing Specialist
Verizon
10.2004 - 02.2005
Marketing Campaign Coordinator
Verizon
05.2003 - 10.2004
B2C Customer Experience Supervisor
Verizon
02.2002 - 05.2003
master’s degree - digital marketing and E-Business
EAE Business School & Barcelona University
Specialization Degree - Customer Experience Management
Universidad APEC
Marketing Bachelor’s Degree -
Pontificia Universidad Católica Madre y Maestra
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