CLAUDIA MARCHESE
Tulsa,Oklahoma
Summary
Dedicated franchise development professional with a proven track record of achieving company goals through consistent and organized practices. Excels under pressure and adapts to new situations and challenges to enhance the organizational brand. Demonstrates ability to identify prospects, close deals, and contribute to business growth. Currently seeking an exciting opportunity to apply skills and drive further success.
Overview
13
13
years of professional experience
Work History
FRANCHISE DEVELOPMENT DIRECTOR
BRIGHTWAY INSURANCE
10.2022 - Current
- Primary point of contact with prospects, qualified the prospects to ensure they are a good match for the franchise model, guided them through the process from start to signing.
- Worked with existing owners selling new agencies to promote organic growth.
- Exceeded quota of 12 signed franchise agreements, with a total of 16 signed agreements in 2023.
- Currently tracking 20% ahead of 2024 quota of 15 franchise agreements for the year.
FRANCHISE DEVELOPMENT DIRECTOR
DICKEY’S BARBECUE PIT
07.2021 - 12.2021
- Prospected, engaged, and closed deals with potential franchisees interested in the Dickey’s brand utilizing Fran Connect to track and log all necessary information for other departments to have access to throughout the stages of the deal, to assist in closing
- Led Discovery Day presentations for all potential franchisees that made it to that step in the process
- Met quota of 4 deals a month, every month after 90 days ramp up period
- Developed additional marketing materials based on FDD information, in order to highlight and make readily available to prospective franchisee’s which aided in closing deals.
FRANCHISE DIRECTOR- CONVERSIONS - ECONOMY BRANDS OK/TX
Wyndham hotels & resorts
11.2019 - 09.2020
- Promoted Wyndham economy brands and executed conversion contracts in Oklahoma and Texas
- Worked with individual brand presidents to establish a sales strategy representing brand in my area
- Solidified networking connections with all industry related association committee members
- Executed and opened 38% of quota year to date 6 months of which was during height of Covid restrictions.
South Central US Regional Sales Director
Pegasus/Travel Tripper
12.2018 - 11.2019
- Review and analyze market data and developed a plan to target 10 state region top prospects to include independent hotels, management groups and brands
- Prepared and presented to C-suite decision makers our technology stack of products
- Successfully targeted and gained access to further sales efforts with Interstate Hotels, Omni Hotels, Aimbridge Hotel Group, Rosewood Hotels and Hilton
- Successfully closed $1.2million in annual business.
Territory Manager-EASTERN OK/CENTRAL AR
Sysco Guest supply
08.2015 - 12.2018
- Successful in assigned territory growth by targeting new hotel openings business, with annual increase of 187.58% over prior year sales in same segment
- Exceeded topline sales quota in assigned territory for 2018 by 18.35% over prior year with a total growth of 30.25%
- Increased gross margin dollars by 27.73% over prior year exceeding quota by 15.33%
- Targeted FF&E projects and successfully increased sales from prior year by 415% targeting Choice, IHG, Wyndham and Independent properties both new construction and renovation or brand mandated PIPs.
MARKETING ASSOCIATE /LOCAL CORPORATE CONTRACT MANAGER
Sysco foods
03.2011 - 05.2015
- Develop new business, penetrate existing account base, minimize lost business to meet sales growth quota every year by over 12%
- Leverage business resources offered by Opco to ensure profitability and success of customer and company
- Assist in menu development, cost analysis and customer needs assessment to become trusted partner
- Continuously stayed abreast on market conditions, product innovations, market trends and competition to maintain customer relationship status.
Education
Associate of Science - ACCOUNTING
University of Central Oklahoma
Edmond, OKSkills
- Competitive/Strategic Planning
- Self-Starter/Goal Oriented
- Target Market Development
- Strong Team Building Skills
- Client Needs Assessment
- Deadline/Quota Oriented
- Proven Hunter/Closer
- Verbal and written communication
- Business Development
- Relationship Building
Accomplishments
- 2006 TIME MAGAZINE PERSON OF THE YEAR
- 2018 GUEST SUPPLY PACESETTER AWARD/PRESIDENTS CLUB
Timeline
FRANCHISE DEVELOPMENT DIRECTOR
BRIGHTWAY INSURANCE
10.2022 - Current
FRANCHISE DEVELOPMENT DIRECTOR
DICKEY’S BARBECUE PIT
07.2021 - 12.2021
FRANCHISE DIRECTOR- CONVERSIONS - ECONOMY BRANDS OK/TX
Wyndham hotels & resorts
11.2019 - 09.2020
South Central US Regional Sales Director
Pegasus/Travel Tripper
12.2018 - 11.2019
Territory Manager-EASTERN OK/CENTRAL AR
Sysco Guest supply
08.2015 - 12.2018
MARKETING ASSOCIATE /LOCAL CORPORATE CONTRACT MANAGER
Sysco foods
03.2011 - 05.2015
Associate of Science - ACCOUNTING
University of Central Oklahoma
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