Claudia Montoya

Accomplishments:

• Successfully established relationships with strategic accounts, ensuring 100% contract renewals YTD.
• Engaged with customers' decision makers to ensure awareness about the company's latest portfolio changes, adding $1.5M in net new opportunities to the pipeline.
• Collaborated effectively with internal teams such as engineering and customer support to ensure seamless service delivery and increase customer trust and satisfaction.

Accomplishments:

•Added $17M in sales across the LATAM region (~$60M business) by closely working with strategic customers, redefining the portfolio strategy, and route to market.

•Developed the pizza category across the region in collaboration with the Pizza Strategic Business Unit, and main customers.

•Led a cross-functional route to market transformation by launching a new distribution model in Mexico.

•Leveraged digital solutions to implement breakthrough tools to improve the business compliance, and traceability.

Accomplishments

•Transformed the integrated commercial planning process with Caribbean distributors into achievable, and measurable plans leading to sustainable business growth.

•Engaged on an in-depth analysis with Finance to identify accretive and value destroyers' markets and developed a plan to improve the region’s profitability. The plan execution, along with sales growth, led to an operational profit increase of 720 basis points in 2018, transforming the international channel into an accretive business for the organization.

•Reduced sales volatility by strengthening top markets' commercial relationship and ensuring access to key business insights. The initiative resulted in a 25% sales forecast accuracy improvement.

Accomplishments

•Led the cross functional planning process for these categories during the 3 years in the role.

•Successfully executed the growth plans delivering an average of 2.5 incremental sales ratio for all chocolate & frozen foods categories during the 2014 cycle.

•Based on shoppers and customers' insights, led the 2014 confections' innovation plan execution, resulting in overachieving the distribution and sales objectives.

•Leveraged cross-functional relationships to execute multi-brand activations across strategic channels, increasing sales across the confection's portfolio with low investment.

Accomplishments

•Grew sales by 48% during the two-year period by increasing the product offer based on a better consumer understanding.

•Adapted existing brand communication campaigns to the customer's specific needs, resulting in an increase on product velocity and sales performance with low investment.

•Identified and gradually eliminated from the portfolio loss leader products; SKUS with accretive profit were promoted during key drive times in order to improve the product mix. The strategy increased the business profitability by 300 basis points.