Claudia Ng
Washington,D.C.
Summary
Creative digital content strategist experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
3
3
years of professional experience
Work History
SOCIAL MEDIA & DIGITAL CONTENT STRATEGIST
Human Rights Campaign
09.2022 - Current
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Strategized and implemented comprehensive digital campaigns for various events, including awareness months, Pride Month and midterm elections.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Led on rapid response social media, specifically for political matters including the Supreme Court, White House and Congress
- Managed an audience of over 5.3 million followers across multiple accounts (TikTok, Instagram, Threads, Facebook, LinkedIn, Twitter)
- Drove cross-functional collaboration with focus on quality service delivery.
- Led the development of HRC's first ever in-person activation, a storytelling phonebooth, under a tight budget and deadline
- Oversaw digital analytics reporting and support platforms, including both Sprout Social and Google Analytics
- Managed interns for the digital marketing team by outlining goals, holding weekly one-on-one check-ins and working toward creating a portfolio.
PROGRAM DEVELOPMENT SPECIALIST
HERdacity
03.2020 - 12.2021
- Sought new technology to support delivery of programs to communities with geographical barriers.
- Acted as member of regional and local task forces to establish presence and promote programs in communities.
- Launched and produced a weekly podcast about career advice for women that ranked in the top 10% of podcast downloads.
- Developed podcast to become a focal feature in company's programmatic development strategy.
- Continuously improved content according to qualitative and quantitative social media analytics.
Education
Bachelor of Arts - Journalism
University of Texas
Austin12.2020
Bachelor of Science - Bioengineering
University of Washington
Seattle, WASkills
- Social Media Integration (TikTok, Twitter
- Instagram, Facebook, LinkedIn)
- Project Management
- Social Media Analytics
- Content Management Systems (Craft)
- Writing & Copy Editing
- Best Practices Optimization
- Branding Support
Timeline
SOCIAL MEDIA & DIGITAL CONTENT STRATEGIST
Human Rights Campaign
09.2022 - Current
PROGRAM DEVELOPMENT SPECIALIST
HERdacity
03.2020 - 12.2021
Bachelor of Arts - Journalism
University of Texas
Bachelor of Science - Bioengineering
University of Washington
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