Claudia Rivera

• Spearhead strategy and execution for digital campaigns, seeding, and talent engagement initiatives
• Execute paid content partnerships including deal points, contract negotiation and deliverables from post contract phase through campaign completion
• Ideate and execute IRL and digital activations, project management, budgeting, execution
• Provide daily support with multiple clients while consistently delivering top-quality internal
  and external communications
• Manage multiple projects simultaneously in a fast-paced, deadline-driven environment
• Lead team with ongoing initiatives, clearly define account team roles, and provide guidance and tools to facilitate goal achievement and client success
• Foster positive employee relationships through communication, training and development coaching.

• Identify and outreach to brand aligned digital targets for organic seeding and paid collaborations
• Host and engage with VIP talent, stylists and influencers for company/client events
• Develop and execute strategy for month gifting initiatives tailored towards positive ROI
• Mentor and train junior influencer team members, as well as interns to promote growth within industry
• Oversaw multiple accounts and worked diligently to meet and exceed performance goals.

• Created social media strategies to increase sales and brand awareness across multiple platforms.
• Mentored social media coordinators to grow different platforms
• Optimize influencer outreach by campaigns
• Influencer research and tracking · Handled monthly gifting, influenced by ROI tracking
• Implemented overhaul social strategy to include creative product shots, engaging copy, and high quality UGC
• Wrote attention grabbing PDP copy
• Highlighted successful product launch campaigns
• Introduced new engagement strategies such as giveaways and influencer campaigns

• Managed website copy and social media profiles and pages.
• Handled communications and marketing budgets and implemented effective financial strategies.
• Initiated creative strategies for new customer acquisition
• Managed all social media platforms
• Scheduling, community management, content creation
• Analyzed staffing requirements and made suggestions based off efficiency, budgeting, and production needs
• Supervised daily tasks of marketing team
• Influencer research, social strategies to hone in on brand voice

Creative Director

• Created high level social strategy · Executed content shoots · Styled and directed models · Oversaw campaign creative ideation through every level · Directed copywriters and graphic designers to ensure engaging brand output · Used keen sense of brand image to influence campaign and appeal to core demographic

Social Media Manager

• Researched key social media trends and competitors · Managed a Social Media Outreach team of 16 · Assigned projects based on performance and strengths · Built out pivotal campaign initiatives to increase brand awareness · Led influencer strategies

Social Media Executive Manager Assistant

• Managed more than 1,500 influencers · Secured influential deals · Kept loyal, continuous relationships · Tracked Influencer ROI · Reported on campaign analytics to influence future campaigns · Hospitality tours to influencers, celebrities and vendors · Helped assist Social Media Outreach team build initiatives · Overall support for maintenance of organizational culture and team morale