Summary
Overview
Work History
Education
Skills
Timeline
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CLAUDIA ROCHA

Whittier,CA

Summary

Dynamic multi-unit leader focused on P&L management and profitability enhancement. Demonstrated success in creating a People First environment that minimizes turnover and boosts team effectiveness. Adept in strategic planning and talent development, consistently achieving and exceeding performance benchmarks. Influential leader with exceptional communication skills and a forward-thinking mindset.

Overview

18
18
years of professional experience

Work History

Regional Manager

International Coffee & Tea LLC
Los Angeles, California
01.2024 - Current
  • Oversaw operations for five districts encompassing 49 cafés across Los Angeles, Orange County, San Diego, and Arizona.
  • Led five district managers and over 900 employees to achieve operational excellence in sales and service.
  • Drove accountability and set high expectations, resulting in double-digit EBITDA in four districts.
  • Enhanced employee retention and reduced turnover by fostering a People First culture and recognizing achievements.
  • Promoted internal General Manager to District Manager to strengthen leadership within the team.

Senior District Manager

International Coffee & Tea LLC
Los Angeles, California
03.2023 - 12.2023
  • Oversaw operations for 21 cafés across two districts in Core LA and Orange County.
  • Implemented strategic planning and time management practices to enhance team performance.
  • Developed capabilities of General Managers, reducing turnover in underperforming district.
  • Recruited qualified candidates through interviews and external resource utilization.
  • Provided leadership and training to store managers, fostering team development.
  • Established performance metrics for customer service, retention, and profit-and-loss management.

District Manager

International Coffee & Tea LLC
06.2018 - 02.2023
  • Managed operations for 11 cafes, generating over $1 million annually in Greater Los Angeles and Orange County.
  • Executed P&L strategies to boost financial performance.
  • Reduced turnover by selecting, training, and developing personnel while fostering positive work environments.
  • Empowered general managers to improve team communication and motivation.

Director of Operations

Southern California Pizza Company
07.2009 - 02.2018
  • Directed operations for 70+ franchise restaurants, generating over $90 million annually.
  • Led eight Area Supervisors and functional support staff, overseeing 296 managers and 1,600 employees.
  • Achieved year-over-year same-store sales growth through strategic retail marketing and service enhancements.
  • Developed 11 General Managers into Above Store Leader positions, fostering leadership growth.
  • Reduced turnover from 56% to 25% through effective teamwork and motivational strategies.
  • Executed YUM Brands (Pizza Hut) processes and standards for food safety across all locations.
  • Collaborated with real estate support team and COO to identify optimal locations for new restaurants.
  • Opened over 10 profitable restaurants, ensuring immediate revenue generation.

Readiness Coach

Restaurant, Pizza Hut Corporation
12.2008 - 07.2009
  • Integrated new product routines and processes for national launch with company and franchise operators.
  • Led design and implementation of effective performance management processes.
  • Collaborated with marketing, finance, HR/Training, and R&D to align on operational process development.
  • Conducted national beta tests for new products to evaluate performance and functionality.
  • Maintained communication with company and franchise operators to gather feedback on beta tests.

Training Coach

Pizza Hut Corporation
04.2008 - 12.2008
  • Successfully led training processes and standards in 22 equity markets within ten states with support of 22 direct reports (Restaurant Training Leaders)
  • Traveled 60% of time to all 22 equity markets, which required diligent calendar coordination.
  • Partnered with Restaurant Readiness and Training/HR departments to develop company training manuals that would be suitable and easy to execute by field operators.
  • Maintained consistent communication and field visits with director of operations and Restaurant Training Leaders to ensure alignment on strategic plans and results were executed.

Field Restaurant Readiness Coach

Pizza Hut Corporation
07.2007 - 02.2008
  • Drove execution of processes and standards for territory Vice President of Operations.
  • Supported business results across 500 restaurants in eight regions within five states.
  • Enhanced capabilities of field operators through targeted support initiatives.
  • Managed content for all territory meetings to ensure effective communication.
  • Acted as primary liaison between corporate headquarters and field operations, facilitating alignment.

Education

Bachelor of Science - Business Administration

California State University Dominguez Hills
Carson, CA
2017

Skills

  • P&L management
  • Operational excellence
  • Strategic planning
  • Performance management
  • Employee training
  • Customer relationship management

Timeline

Regional Manager

International Coffee & Tea LLC
01.2024 - Current

Senior District Manager

International Coffee & Tea LLC
03.2023 - 12.2023

District Manager

International Coffee & Tea LLC
06.2018 - 02.2023

Director of Operations

Southern California Pizza Company
07.2009 - 02.2018

Readiness Coach

Restaurant, Pizza Hut Corporation
12.2008 - 07.2009

Training Coach

Pizza Hut Corporation
04.2008 - 12.2008

Field Restaurant Readiness Coach

Pizza Hut Corporation
07.2007 - 02.2008

Bachelor of Science - Business Administration

California State University Dominguez Hills

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