Marcela Rodriguez
Houston,TX
Summary
Sales Manager with 12 years of experience developing and maximizing Stainless Steel sales. Diligent in account creation and retention providing attentive service and support. Experience in marketing strategies, product promotion and merchandising to achieve market penetration. Accompaniment to the sales team to meet high budgets.
Overview
17
17
years of professional experience
Work History
Office Manager
IMPORINOX SAS
08.2014 - 12.2021
- Managed vendor relationships, negotiating contracts for cost savings while maintaining high-quality services.
- Streamlined office operations by implementing efficient filing systems and organizational strategies.
- Controlled finances to lower costs and keep business operating within budget.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Increased sales revenue by developing and implementing effective sales strategies.
- Assign the monthly and annual budget of the commercial department.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Implemented systems and procedures to increase sales.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
Sales Representative
ACINOX ACEROS INOXIDABLES SA
10.2008 - 03.2013
- Increased sales revenue by identifying and targeting high-potential accounts.
- Expanded customer base through cold calling, networking, and relationship building.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
- Collaborated with marketing to create impactful promotional materials for increased brand awareness.
- Negotiated contracts to secure long-term business relationships and favorable pricing for clients.
- Utilized CRM software to manage client information, track leads, and monitor sales progress efficiently.
- Attended trade shows to represent company products, generate leads, and network with potential clients.
- Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
- Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
- Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Listened to customer needs and desires to identify and recommend optimal products.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Developed strong rapport with customers and created positive impression of business.
Collections Manager
GRICOL SA
10.2004 - 09.2008
- Improved overall collections efficiency by implementing strategic collection plans and processes.
- Reduced delinquency rates with proactive account monitoring and timely communication.
- Enhanced team performance through regular training, coaching, and feedback sessions.
- Managed a diverse portfolio of accounts to optimize collection efforts and minimize losses.
- Collaborated with cross-functional teams to address customer disputes and resolve billing issues promptly.
- Established strong relationships with customers, fostering open communication channels for effective debt resolution.
- Analyzed financial data to identify trends, risks, and opportunities for improved collections strategies.
- Created comprehensive reports on collection activities, highlighting key performance indicators and areas for improvement.
- Conducted thorough credit reviews to assess risk levels and make informed decisions on extending credit or initiating collections actions.
- Implemented efficient skip tracing techniques to locate hard-to-reach debtors and expedite the recovery process.
- Utilized advanced negotiation skills to secure favorable settlements in complex collection scenarios.
- Documented interactions in computer database and updated information.
- Contacted clients with past-due payments and actively monitored payments due from clients.
- Created daily and weekly cash reports for accounting management.
- Designed and maintained financial models to identify and measure risks.
Education
English - English-as-a-Second-Language Education
ELS Language Centers
Houston, TX06.2024
MBA - Public Management
Universidad Incca De Colombia
Bogota, Colombia11.2014
Certificate - International Quality Standards
Universidad De Asturias
Bogota, Colombia05.2014
Bachelor of Business Administration -
Universidad Incca De Colombia
Bogota, Colombia11.2013
Certificate - Proyect Management
Pontificia Universidad Javeriana
Bogota, Colombia10.2011
Skills
- 12 years experience in the steel industry
- Business Administration
- knowledge of stainless steel products
- Office Management
- Sales Leadership
- Negotiation and Persuasion
- Budget Management
- Business development and planning
Languages
Spanish
Native or Bilingual
English
Professional Working
Timeline
Office Manager
IMPORINOX SAS
08.2014 - 12.2021
Sales Representative
ACINOX ACEROS INOXIDABLES SA
10.2008 - 03.2013
Collections Manager
GRICOL SA
10.2004 - 09.2008
English - English-as-a-Second-Language Education
ELS Language Centers
MBA - Public Management
Universidad Incca De Colombia
Certificate - International Quality Standards
Universidad De Asturias
Bachelor of Business Administration -
Universidad Incca De Colombia
Certificate - Proyect Management
Pontificia Universidad Javeriana