Claudia Rupcich
Summary
I'm an experienced writer and reporter passionate about creating content that really connects with the audience. I'm well-versed in conceptualizing and executing an editorial strategy, collaborating with other teams, and working under tight deadlines.
Overview
13
13
years of professional experience
Work History
Parenting Writer
theSkimm
05.2022 - Current
- Produce and write newsletter with company's highest engagement rate
- Research, pitch, write, and fact-check news stories for parenting newsletter
- Interview experts on timely topics impacting millennial parents
- Follow latest research on early childhood development
- Work with product and growth teams to grow parenting audience
Reporter
KNXV, ABC15
06.2019 - 04.2022
- General assignment reporter for top two evening shows
- Work under tight deadlines to produce stories for several evening newscasts
- Responsible for re-writing scripts for website & social media platforms
- Social media profiles consistently ranked among top 10 performers
- Emmy-nominated in News Serious Feature category
Reporter & Fill-in Traffic Reporter
WRAL, NBC 5
03.2018 - 03.2019
- News reporter for most-watched news station in market
- Live with interactive and experiential liveshots on WRAL Mornings and Fox50 newscasts
- Produced several 'Hispanic Heritage Month' feature stories
- Produced Spanish-language web updates on Hurricanes Matthew & Florence
- Fill-in for traffic when needed
- Emceed several Latino events in the community.
Reporter
WTVR, CBS 6 News
05.2016 - 12.2017
- Live reporter for highest rated morning show in the market
- Responsible for several dynamic liveshots throughout the newscasts
- Worked under tight deadline as breaking news and general assignment reporter for noon show
- Fill-in traffic reporter
Reporter/ Video Journalist
WRIC, ABC 8 News
12.2013 - 12.2015
- Breaking news & general assignment reporter for the most watched evening newscast
- Broke several leading stories
- Shot and edited all of my stories
Reporter & Web Managing Editor
WSET, ABC 13 News
08.2011 - 12.2013
- Gathered content, wrote, edited ,and published stories on wset.com
- Managed station's social media accounts, live streaming, video, mobile platforms, and apps while working with news, programming, marketing, and sales departments
- Developed station guidelines & tips for using social media platforms & SEO techniques
Education
B.A. in Electronic Communication Sequence -
School of Journalism And Mass Communication, University of North Carolina At Chapel Hill
Chapel Hill2011
Skills
- Native Spanish fluency (from Venezuela): ability to write, read and speak fluently
- Content development strategy
- Copyediting
- SEO strategies
- Social media platforms (X, Facebook, Instagram & TikTok)
Accomplishments
- Emmy Nomination, Rocky Mountain Southwest Chapter, Nominated in the News Serious Feature category for "Faces of COVID" piece produced during COVID-19. Story profiled some of the lives lost in Arizona during the pandemic.
- National Association of Hispanic Journalist- Best Television Feature News, "Sisters in Skydiving" was awarded best Television Feature News in medium market at the 2015 NAHJ Excellence in Journalism convention.
References
- Scott Wise, WTVR-TV, Director of Interactive Media, swise@wtvr.com, 804-396-0288
- Mark Casey, KNXV, ABC15, Former News Director, mcaseypro54@gmail.com, 602-989-9963
- Sofia Wilson, Ph.D. Student at Stanford's Center for Education Policy Analysis, 954-600-2883
Timeline
Parenting Writer
theSkimm
05.2022 - Current
Reporter
KNXV, ABC15
06.2019 - 04.2022
Reporter & Fill-in Traffic Reporter
WRAL, NBC 5
03.2018 - 03.2019
Reporter
WTVR, CBS 6 News
05.2016 - 12.2017
Reporter/ Video Journalist
WRIC, ABC 8 News
12.2013 - 12.2015
Reporter & Web Managing Editor
WSET, ABC 13 News
08.2011 - 12.2013
B.A. in Electronic Communication Sequence -
School of Journalism And Mass Communication, University of North Carolina At Chapel Hill
Similar Profiles
Bridget ArmstrongBridget Armstrong
Senior Multimedia Producer and Host at theSkimmSenior Multimedia Producer and Host at theSkimm
Karen HornKaren Horn
VP of Growth Marketing at TheSkimmVP of Growth Marketing at TheSkimm
CAROLINA LAZOCAROLINA LAZO
ESE Paraprofessional at NORTH MIAMI BEACH HIGH SCHOOL (Miami Dade County Public School)ESE Paraprofessional at NORTH MIAMI BEACH HIGH SCHOOL (Miami Dade County Public School)