Claudia Trejos
Tampa,FL
Summary
Motivated professional brings strong leadership and planning talents. Proven skills in building and directing strong teams to achieve challenging objectives. Deep understanding of industry practices and market conditions.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Director of Operations and Marketing, Owner
Miniart Childcare Center
Tampa, FL
01.2015 - Current
- Managed business operations, licensing, and state certifications effectively.
- Developed and implemented policies to enhance operational workflows and processes.
- Monitored compliance with safety regulations and industry standards consistently.
- Expanded facility from family home daycare to commercial childcare center through property acquisition and construction.
- Doubled enrollment capacity within three years by transitioning from small family daycare to larger facility.
- Directed marketing and advertising initiatives to enhance brand visibility and engagement.
- Developed website and brand guidelines, streamlining enrollment processes for prospective clients.
- Achieved consistent 90% enrollment retention over ten years through targeted client acquisition strategies.
Manager, Media Marketing Strategy, Client and Category Development
Spectrum Reach
Tampa, FL
01.2024 - 01.2025
- Researched and analyzed market data to enhance sales effectiveness in multicultural, travel, restaurant, and grocery sectors.
- Identified key consumer behaviors and emerging trends to uncover new client opportunities.
- Developed actionable sales materials aligned with agency teams, tailoring pitches to audience needs.
- Collaborated with national sales teams to create compelling resources that attract national advertisers.
- Enhanced Spectrum Reach’s reputation by providing data-driven marketing solutions for targeted campaigns.
- Translated complex data into clear strategies to strengthen client relationships and drive business growth.
- Designed impactful campaigns that resulted in measurable success for clients.
- Facilitated partnerships with brands seeking effective cross-platform marketing solutions.
Manager, Media Marketing Strategy, Kernel
Spectrum Reach
Tampa, FL
01.2023 - 01.2024
- Developed strategic messaging and campaigns for key national clients.
- Executed marketing strategies across multiple platforms.
- Managed enterprise-level creative teams to achieve project goals.
- Directed internal Diversity, Equity, and Inclusion communication strategies and creative initiatives.
- Coordinated project timelines and deliverables to ensure timely completion of objectives.
National Campaign Strategy Analyst
Kernel, Created by Spectrum Reach
Tampa, FL
01.2019 - 01.2023
- Created the Hispanic market creative team, Juntos con Kernel, and the multicultural creative team, which consisted of 20 members across the enterprise.
- Develop and strategize over 300 multicultural creative projects for internal and external clients, including strategy development, ideation, production, and direction.
- Restructured the multicultural creative production process by collaborating with external partners to set up a Spanish-language translation tool, curated multicultural creative collections, and created over 100 ready-to-use assets yearly.
- Led internal Diversity, Equity, and Inclusion efforts, and assessed all internal multicultural creative efforts over three years.
- Created and updated 50 industry and consumer research materials, focusing on multicultural consumers.
- Developed a training curriculum consisting of eight modules, with video and live classes.
- Research and analyze insights and data around consumer trends and advertising creative best practices to develop over 200 category-specific messaging strategies for key external clients.
Production Account Manager
Kernel, Created by Spectrum Reach
Tampa, FL
01.2017 - 01.2019
- Directed multi-screen campaigns for diverse businesses, achieving 20% core revenue contribution each year.
- Managed cross-functional teams to produce video, social, print, and digital marketing assets.
- Executed annual advertising campaigns through collaboration with business owners and various agencies.
Creative Service Producer and Editor I and II
Brighthouse Media Strategies
Tampa, FL
01.2011 - 01.2017
- Oversaw the production process for the creation of over 700 television commercials.
- Coordinated production teams while leading writing, directing, and editing efforts.
- Managed budgets effectively to ensure financial efficiency in commercial production.
- Directed talent and supervised on-site logistics, including props, lighting, and audio.
Education
Master's Degree - Business Administration in Marketing
Saint Leo University
Tampa, FL01.2016
Bachelor's Degree - Arts in Mass Communications
University of South Florida
Tampa, FL01.2010
Undergraduate Minor - Communications
University of South Florida
Tampa, FL01.2010
Skills
- Creative strategy development
- Leadership
- Multicultural creative strategy
- DE&I in creative messaging
- Adobe Suite
- Consumer research analysis
- Microsoft Office
- Creative production
- Creative direction
- Brand management
- Copywriting
- Project management
- Social media
- Budget planning
- Analytics
- Childcare administration
- Compliance management
- Market research
- Data analysis
- Project coordination
- Team leadership
- Time management
- Creative thinking
- Process improvements
- Organizational skills
Affiliations
- Latin Community Advisory Council, University of South Florida - Secretary
References
References available upon request.
Certification
- IAB Digital 360 Suite, The Interactive Advertising Bureau, 2024
- The Digital Marketing Certificate, New York University, 2024
- The Certified Childcare Professional (CCP), Certified Childcare Professional (CCP), 2022
- The National Administrator Credential (NAC), The National Administrator Credential (NAC), 2022
- Inclusive and Ethical Leadership Certificate, University of South Florida, 2022
- Diversity, Equity, and Inclusion in the Workplace Certificate, University of South Florida, 2020
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Awards
- Spectrum Reach James Hendricks Award, 2025, An award for individuals who exemplify integrity, tenacity, collaboration, and integrity, as well as commitment to inclusion at Spectrum Reach
- The Communicator Award of Distinction, 2025, Corporate Communications for 'Women's History Month 2025'
- The Communicator Award of Distinction, 2025, Employee and Internal Communications for 'What's Poppin 2024'
- The Communicator Award of Distinction, 2024, Design and Print Campaign D&I - 'Women’s Equality Day'
- The Communicator Award of Excellence, 2024, Marketing and Communications - Social Campaign D&I - 'Women’s History Month'
- The Communicator Award of Excellence, 2023, Employee and Internal Communications - Magazine - 'What’s Poppin’
- Bronze Telly, 2023, Local TV - Branding - 'This Party is Fire' - RSVP Food and Party Outlet
- Bronze Telly, 2021, Branded Content - Campaign: D&I - 'Kernel and D&I Present'
- Silver Telly, 2020, Campaign B2B Branded - 'Small Business is Life' - Spectrum Reach
- Bronze Telly, 2017, Public Interest/Awareness - 'Teach-In' - Hillsborough County Public Schools
Timeline
Manager, Media Marketing Strategy, Client and Category Development
Spectrum Reach
01.2024 - 01.2025
Manager, Media Marketing Strategy, Kernel
Spectrum Reach
01.2023 - 01.2024
National Campaign Strategy Analyst
Kernel, Created by Spectrum Reach
01.2019 - 01.2023
Production Account Manager
Kernel, Created by Spectrum Reach
01.2017 - 01.2019
Director of Operations and Marketing, Owner
Miniart Childcare Center
01.2015 - Current
Creative Service Producer and Editor I and II
Brighthouse Media Strategies
01.2011 - 01.2017
Master's Degree - Business Administration in Marketing
Saint Leo University
Bachelor's Degree - Arts in Mass Communications
University of South Florida
Undergraduate Minor - Communications
University of South Florida
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