Claudia Tuttle
Buena Park
Summary
Dynamic marketing leader with a proven track record of driving success in the industrial engineering and 3PL sectors, including warehousing, drayage, and transportation. Expertise in strategic marketing management and new product introductions complements strong sales acumen, enabling the development of innovative strategies that enhance market presence and drive revenue growth. Results-oriented professional dedicated to leveraging industry insights to foster collaboration and achieve organizational objectives. Committed to delivering impactful marketing solutions that resonate with target audiences and elevate brand visibility.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Marketing Manager
Weber Logistics
05.2022 - Current
- Spearheaded targeted email marketing campaigns, achieving an 18% open rate, improving audience engagement, and contributing to sustained lead generation.
- Managed HubSpot CRM, including reporting, pipeline oversight, and lead follow-up, improving sales visibility, and accelerating response times across the funnel.
- Planned and executed integrated marketing campaigns across digital channels, including Google ads, email, and social media campaigns, which resulted in an increase of 15% in close-won opportunities coming from inbound leads.
- Developed customized proposals tailored to specific market segments through close collaboration with the VP of Sales and Director of Pricing, ensuring competitive positioning and alignment with strategic goals.
- Excellent communication and relationship skills, with the ability to collaborate effectively with internal teams, service executives, and external partners.
- Collaborated directly with the CEO on contract development, leadership quarterly meetings, and board meeting presentations to support strategic decisions.
Marketing Manager
Accuride International
12.2006 - 05.2022
- Executed a strategic multi-channel marketing plan, resulting in increased sales and brand awareness.
- Reported to executive management on marketing KPIs, benchmarking against industry standards, and providing insights, observations, and recommendations.
- Managed a $1.5M annual marketing budget with full accountability for performance against immediate and long-term corporate objectives. Tracked and optimized the effectiveness of all ongoing marketing campaigns.
- Co-chaired the new product introduction team; key focus on delivering clear and consistent product messaging.
Education
Bachelor of Science - International Business
University of Nevada
Las Vegas, NV01.1998
Bachelor of Science - Marketing and advertising
Politecnico Grancolombiano
Bogota, Colombia01.1995
Skills
- Strategic marketing planning
- Industry trend evaluation
- Targeted lead generation
- Team leadership
- Long-term strategic planning
- Effective internal communications
- Content creation
- Developing stakeholder relationships
- B2B marketing strategy
- Contract Development
- Exhibition planning
- Product launch management
- Integrated marketing strategies
- Social media engagement
Certification
Pragmatic Marketing PMC III, Wilson Sales Counsellor, Google Analytics, Green Belt certified.
Certifications & Languages
Foreign Languages: Spanish (fluent)
Timeline
Marketing Manager
Weber Logistics
05.2022 - Current
Marketing Manager
Accuride International
12.2006 - 05.2022
Bachelor of Science - Marketing and advertising
Politecnico Grancolombiano
Bachelor of Science - International Business
University of Nevada