Claudia M. Rodriguez

Job Summary: Responsible for channel strategy and innovation in the areas of B2B Ecommerce and email marketing, Instacart management and optimization, customer service and app & website management. I offer a proven track record of driving growth and engagement across all digital platforms, with a focus on creating seamless customer experiences.

Key Responsibilities:

• Strategic Leadership: Develop and execute omnichannel digital marketing strategies that align with business goals for both B2B and DTC channels.
• Creative Collaboration: Coordinate with design and media teams to develop high-quality creative assets that resonate with target audiences.
• Social Media Management: Oversee social media accounts for B2B, creating and managing campaigns that generate interest and drive engagement.
• SEO and Content Strategy: Implement SEO strategies to improve website visibility and develop compelling content for blogs, social media, and other marketing materials.
• Campaign Optimization: Utilize A/B testing and analytics to optimize campaign performance and increase marketing ROI.
• Cross-Functional Teamwork: Collaborate with cross-functional teams to develop integrated marketing campaigns that effectively promote products and services.
• Market Research: Conduct research to identify new opportunities, target markets, and stay ahead of digital marketing trends.
• Performance Analysis: Analyze KPIs and web analytics data to inform strategic decisions and report on campaign success.
• Team Development: Train and mentor team members in digital marketing best practices, fostering a culture of excellence and innovation.
• Vendor and Stakeholder Management: Manage vendor relationships and collaborate with stakeholders to ensure successful marketing execution.
• Ecommerce Optimization: Drive online sales growth by optimizing product listings and implementing effective promotional strategies on e-commerce platforms.
• Customer Engagement: Increase customer engagement through targeted social media campaigns, management of customer service call center, and personalized email & push marketing.

Qualifications:

• 14 years of experience in digital marketing, with a focus on SEO & Content Creation, E-commerce and MarTech.
• Lead Digital Marketing & Customer Service Division
• Strong understanding of SEO, content marketing, social media, and email marketing.
• Experience with web analytics tools, A/B testing, and market research.
• Excellent communication, leadership, and project management skills.
• Ability to work collaboratively across teams and with all levels of management.
• Forward-thinking marketer with a passion for digital innovation and customer experience.

• Crafted integrated marketing solutions for 20 clients, reaching their objectives via event collateral and marketing, SEO content generation, social media and website optimization.
• Executed business plans and sales strategies to ensure clients revenue goals and lead generation.
• Expertise in SEM, PPC, SEO, social media, email marketing, content creation, local marketing, and website management/design.
• Tracked key performance indicators to measure success of campaigns.
• Increased client satisfaction by providing exceptional service and delivering results that exceeded expectations.
• Conducted primary and secondary research to better understand customer needs and behaviors.
• Monitored trends in social media, industry, and competitive landscape to create new material.
• Designed and implemented advertising and public relations activities.
• Managed multiple client accounts simultaneously, ensuring timely communication and project completion.
• Generated reports to support development and implementation of marketing plans.
• Assembled reports and presentations to share insights and recommendations with stakeholders.
• Analyzed campaign performance data to make data-driven decisions and improve overall effectiveness.
• Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
• Streamlined internal processes for increased efficiency and improved client outcomes, working closely with other departments to ensure seamless execution of marketing plans.
• Utilized CRM tools effectively for efficient project management, tracking progress, and maintaining strong relationships with both existing and prospective clients.
• Negotiated contracts with vendors and media partners to secure optimal pricing for clients marketing initiatives.

• Plan, develop, track, and optimize large scale marketing across several digital channels including: social, email, mobile, online video, programmatic, search, e-commerce, native and retargeting
• Research actionable consumer insights and identify campaign trends to optimize campaign performances
• Measure and report performances of digital marketing campaigns to assess KPI's and surface insights
• Evaluate and recommend emerging digital marketing technologies to vendors and tactics.
• Reviewed and analyzed project spending throughout project life cycle.
• Drove process improvements across finance functions by implementing new methodologies or technologies that streamlined workflows.
• Evaluated competitor performance and market trends, informing strategic decision-making processes.
• Cultivated strong relationships with internal stakeholders through clear communication of analytical findings and recommendations.
• Participated in regular strategy meetings with senior leaders to discuss progress toward goals and make adjustments as needed based on financial analysis results.
• Provided guidance on resource allocation decisions based on thorough assessment of past performance metrics.
• Generated comprehensive reports on portfolio performance and risk assessment.

• Utilized web tools such as Google Analytics, Google AdWords, and Hootsuite
• Managed Pay-Per-Click (PPC) advertising efforts and spearheaded SEO efforts
• Provided analytical reports regularly with social media engagement, online presence, and lead generation growth recommendations
• Developed social media platforms for the Ideation such as websites, blogs, videos, and social media sites.
• Developed and deployed content marketing strategies to improve organic search traffic.
• Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
• Conducted thorough market research to identify target audience segments and tailor messaging accordingly for maximum impact.
• Crafted and implemented strategies to increase search visibility and website traffic.
• Devised effective link-building campaigns to increase website authority and visibility.
• Collected and analyzed Web metrics such as visits, time on site and page views per visit.
• Monitored and evaluated website analytics to identify trends and opportunities for improvement.
• Developed comprehensive reports on digital marketing efforts, presenting findings to senior leadership for informed decision-making.
• A-B tested ad campaigns to optimize performance and drive improved ROI.