CLAUDINE L. WILLIAMS
Strategic Communication
Grand Prairie,TX
Summary
Detailed professional with writing and marketing experience in both private and public sectors. Communicative and motivated individual well-versed in conducting creative, proactive media outreach and pitch ideas. Recognized as strong team player with background in business development, public speaking, copywriting and editing.
Overview
15
15
years of professional experience
20
20
Years of Business Development
30
30
Community Service
Work History
Admissions Representative
Concorde Career Collge
04.2025 - Current
- Scheduled appointments to meet with students face-to-face and discuss education plans.
- Increased student enrollment by conducting informative and engaging campus tours for prospective students and their families.
- Facilitated application processing and ensured compliance with institutional policies.
- Conducted presentations at recruitment events to promote educational programs.
- Developed strong relationships with prospective students through effective communication strategies.
- Enhanced customer satisfaction through effective communication and problem-solving techniques.
Substitute Teacher, K-12
Grand Prairie ISD
01.2024 - 04.2025
- Boosted student participation through interactive lessons and activities.
- Supported students with disabilities through one-on-one assistance, promoting inclusion.
- Improved student comprehension utilizing various teaching methods tailored to individual learning styles.
- Managed classroom behavior effectively
- Developed strong relationships with teachers, staff, parents, and students to create a supportive learning environment.
Counselor / Motivational Speaker
S.T.R.I.V.E Foundation Non-Profit
USD
01.2020 - Current
- Developed comprehensive communication training manuals.
- Mentored over 200 students per semester through individual and group sessions.
- Served as a keynote speaker for Beyond Trafficking and Champion for Children’s Advocacy, raising awareness and promoting youth empowerment.
- Built sustainable partnerships with community leaders, schools, businesses, and donors to support program growth.
- Organized fundraising events and strategic partnerships, resulting in a 52% increase in funding.
Director of Sales and Marketing
GO Eyes Optical
06.2017 - 01.2024
- Increased sales revenue by 46% through strategic KPIs and sales planning.
- Built new business partnerships with independent optical practices by offering tailored solutions.
- Implemented a CRM system to manage leads and improve sales efficiency.
- Boosted brand visibility by 65% through targeted ads and social media campaigns.
- Conducted market research to identify emerging trends and opportunities for growth within the industry.
Marketing and Communication Specialist
C.W Marketing Group
06.2019 - 12.2023
- Manage client "MarTech" initiatives, B2B and B2C marketing campaigns, ensuring consistent content and brand messages across channels.
- Support digital marketing programs and campaigns
- Project management social content development, and content dissemination.
- Built and maintained WordPress websites.
- Manage editorial, social media calenders, and media buying
- Analyze and track KPI's.
Director of Marketing & Executive Assistant
PFO Global INC
02.2013 - 05.2017
- Managed team of seven and $7.6M annual marketing budget
- Managed execution and logistics of local and international exhibitions and trade-shows.
- Strategic planning, content development, and brand management
- Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Maintain strong relationships with industry professionals and influencers. and media outlets, securing positive coverage and maximizing brand exposure.
Licensed Property & Casualty Insurance Agent
Liberty Mutual Insurance
12.2010 - 02.2013
- Establishing rapport and collaborative relationships with prospective clients, businesses, and local government
- Evaluate prospective customers to determine insurance needs and recommend appropriate coverage options
- Developed new business opportunity and target markets
- Converted 89% of all leads
- Developed and implemented marketing strategies to maximize sales and attract new clients
- Partnership with Irving Chamber of Commerce
Education
Master of Arts - Strategic Communication & Innovation
Texas Tech University
Lubbock, TX12.2020
Master of Arts - Advance Digital Communications And Social Media
Texas Tech University
Lubbock, TX12.2020
Bachelor of Arts - Radio and Television Broadcasting
Columbia College Chicago
Chicago, IL05.2009
Associate of Arts - Public Relations
South Suburban College
South Holland, IL05.2007
Skills
- Public Speaking and Presentation
- Strategic Communications
- Professional Networking
- Corporate Events Planning
- Reputation Management
- Social Media Management
- Marketing Strategy
- Community Support
- Course Planning
- Mentoring Students
Building rapport
Self-care strategies
HIPAA
Fundraising expertise
Resource development
Marketing and communications
Problem-solving abilities
Reliability
Customer Relations
Team building
Affiliations
- American Marketing Association (AMA)
- Toastmasters (Abilene / DFW)
- Public Relations Society of America (PRSA)
- Beyond Trafficking
- YMCA Youth Programs
- S.T.R.I.V.E Foundation
- POP Warner Football & Cheerleading
Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Admissions Representative
Concorde Career Collge
04.2025 - Current
Substitute Teacher, K-12
Grand Prairie ISD
01.2024 - 04.2025
Counselor / Motivational Speaker
S.T.R.I.V.E Foundation Non-Profit
01.2020 - Current
Marketing and Communication Specialist
C.W Marketing Group
06.2019 - 12.2023
Director of Sales and Marketing
GO Eyes Optical
06.2017 - 01.2024
Director of Marketing & Executive Assistant
PFO Global INC
02.2013 - 05.2017
Licensed Property & Casualty Insurance Agent
Liberty Mutual Insurance
12.2010 - 02.2013
Master of Arts - Strategic Communication & Innovation
Texas Tech University
Master of Arts - Advance Digital Communications And Social Media
Texas Tech University
Bachelor of Arts - Radio and Television Broadcasting
Columbia College Chicago
Associate of Arts - Public Relations
South Suburban College
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