CLAUDINE L. WILLIAMS
Strategic Communication
Grand Prairie,TX
Summary
Detailed professional with writing and marketing experience in both private and public sectors. Communicative and motivated individual well-versed in conducting creative, proactive media outreach and pitch ideas. Recognized as strong team player with background in business development, public speaking, copywriting and editing.
Overview
24
24
years of professional experience
20
20
Years of Business Development
30
30
Community Service
Work History
Substitute Teacher, K-12
Grand Prairie ISD
01.2024 - Current
- Improved student comprehension utilizing various teaching methods tailored to individual learning styles.
- Enhanced classroom engagement incorporating hands-on activities and group projects.
- Managed classroom behavior effectively, implementing clear expectations and consistent consequences for all students.
- Provided one-on-one tutoring sessions for struggling students to improve performance
- Developed strong relationships with students, fostering positive learning environments and encouraging personal growth.
- Monitor students academic performance and gain confidence in their abilities
Counselor / Motivational Speaker
S.T.R.I.V.E Foundation Non-Profit
USD
01.2001 - Current
- Created communication and public speaking training manuals for K-12 and corporate training
- Mentor over 200 students per semester in one-to-one or group to improve communication and etiquette skills
- Keynote Speaker Beyond Trafficking and Champion for Children’s Advocacy
- Prepared annual budgets, grant writing and organize fundraising events
- Developed strong partnerships with community leaders, schools, businesses, and donors
- Enhanced donor relationships by implementing personalized communication strategies and regular updates on program outcomes.
- Reduced behavioral issues by establishing clear expectations and boundaries within a supportive environment.
National Director of Business Development
GO Eyes Optical
06.2017 - 01.2024
- Improved overall company performance by developing and implementing strategic initiatives that led to increased revenue and market share.
- Developed comprehensive sales plans for business growth, resulting in market share expansion.
- Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
- Implemented efficient CRM systems to track leads, manage customer interactions, and streamline sales processes.
- Established new distribution channels, expanding company''s reach into untapped markets.
- Cultivated long-term partnerships with key industry influencers, strengthening company''s credibility in marketplace.
Marketing and Communication Specialist
C.W Marketing Group
06.2019 - 12.2023
- Reputation and Project management
- Manage client "MarTech" initiatives, B2B and B2C marketing campaigns, ensuring consistent content and brand messages across channels.
- Built strong relationships with media outlets, community leaders and business professionals via networking.
- Monitor and manage media buying based on KPI.
- Researched, created and presented communication plans to support internal and external marketing programs.
- Event planning.
Director of Marketing & Executive Assistant
PFO Global INC
02.2013 - 05.2017
- Managed team of seven and $7.6M annual marketing budget
- Managed execution and logistics of local and international exhibitions and trade-shows.
- Strategic planning, content development, and brand management
- Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Built strong relationships with industry professionals and influencers.
- Cultivated strong relationships with industry influencers and media outlets, securing positive coverage and maximizing brand exposure.
Licensed Property & Casualty Insurance Agent
Liberty Mutual Insurance
12.2010 - 02.2013
- Establishing rapport and collaborative relationships with prospective clients, businesses, and local government
- Evaluate prospective customers to determine insurance needs and recommend appropriate coverage options
- Developed new business opportunity and target markets
- Converted 89% of all leads
- Developed and implemented marketing strategies to maximize sales and attract new clients
- Partnership with Irving Chamber of Commerce, Club
Education
Master of Arts - Strategic Communication & Innovation
Texas Tech University
Lubbock, TX12.2020
Master of Arts - Advance Digital Communications And Social Media
Texas Tech University
Lubbock, TX12.2020
Bachelor of Arts - Radio and Television Broadcasting
Columbia College Chicago
Chicago, IL05.2009
Associate of Arts - Public Relations
South Suburban College
South Holland, IL05.2007
Skills
- Public Speaking and Presentation
- Strategic Communications
- Professional Networking
- Corporate Events Planning
- Reputation Management
- Social Media Management
- Marketing Strategy
- Community Support
- Course Planning
- Mentoring Students
Building rapport
Self-care strategies
HIPAA
Fundraising expertise
Resource development
Marketing and communications
Problem-solving abilities
Reliability
Customer Relations
Team building
Affiliations
- American Marketing Association (AMA)
- Toastmasters (Abilene / DFW)
- Public Relations Society of America (PRSA)
- Beyond Trafficking
- YMCA Youth Programs
- S.T.R.I.V.E Foundation
- POP Warner Football & Cheerleading
Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Substitute Teacher, K-12
Grand Prairie ISD
01.2024 - Current
Marketing and Communication Specialist
C.W Marketing Group
06.2019 - 12.2023
National Director of Business Development
GO Eyes Optical
06.2017 - 01.2024
Director of Marketing & Executive Assistant
PFO Global INC
02.2013 - 05.2017
Licensed Property & Casualty Insurance Agent
Liberty Mutual Insurance
12.2010 - 02.2013
Counselor / Motivational Speaker
S.T.R.I.V.E Foundation Non-Profit
01.2001 - Current
Master of Arts - Strategic Communication & Innovation
Texas Tech University
Master of Arts - Advance Digital Communications And Social Media
Texas Tech University
Bachelor of Arts - Radio and Television Broadcasting
Columbia College Chicago
Associate of Arts - Public Relations
South Suburban College
Similar Profiles
Madison GeeoMadison Geeo
Teacher at Grand Prairie ISDTeacher at Grand Prairie ISD
Joseph OrtizJoseph Ortiz
Permanent Substitute Teacher - Astronomy/Chemistry at Grand Prairie ISDPermanent Substitute Teacher - Astronomy/Chemistry at Grand Prairie ISD
Alexis JacksonAlexis Jackson
Teacher, 5th RLA at Grand Prairie ISDTeacher, 5th RLA at Grand Prairie ISD