Summary
Overview
Work History
Education
Skills
Websites
Certification
Advertising Awards
Best Screenplay Awards
Industry Experience
Software
Languages
Timeline
Generic

CLAUDIO MARTINEZ-VALLE

Bilingual Creative Director - Multicultural Consultant
Dallas,TX

Summary

As a highly skilled bilingual senior copywriter, I have a proven track record of delivering outstanding results for major brands. My unconventional and innovative campaign ideas have driven industry-recognized success for brands like Allstate, Honda, Corona, Toyota, Taco Bell, and many more. This track record reassures my reliability and the past success of the brands I work with. I excel at simplifying complex ideas to build consumer trust and deliver exceptional results.

Overview

11
11
years of professional experience
2
2
Certifications

Work History

Creative Bilingual Strategist

Freelancer
01.2019 - Current
  • Led 360-degree digital marketing campaigns for Corona Beer as creative strategist.
  • Innovative ideas and strategic approach led to significant increase in brand awareness and customer engagement for brand.
  • Headed YouTube campaign for Nestlé featuring influencer chef Patty Jinich.
  • - Mentored and developed entry-level bilingual copywriters.

Associate Creative Director

ACENTO ADVERTISING
01.2014 - 01.2017
  • - Maximized bottom-line performance by leading high-budget campaigns and successfully presenting projects to internal account teams and clients
  • Led team of creatives and freelancers, working closely with peer designers and project managers to coordinate schedules and balance workload priorities
  • Collaborated with strategy, media, account, and business development teams to assess and develop new business opportunities, resulting in increased revenue and growth for the agency.

Associate Creative Director / Senior Copywriter

LA AGENCIA DE ORCI
01.2014 - 01.2017
  • - Created and executed campaigns for Hispanic and General market consumers, enabling clients to establish presence in both markets
  • - Developed groundbreaking campaigns for essential clients such as Honda, Verizon, and Washington Mutual, significantly influencing agency's most important accounts
  • - Led television and radio pre-production and production, both locally and internationally
  • - Strengthened brand awareness and established cooperative engagement with clients through strategic partnerships and targeted marketing initiatives

Innovative Multicultural Creative Consultant

- Current
  • - As consultant, I provided agencies and companies with deeply immersed Hispanic insights, resulting in successful campaigns that resonate with diverse audiences.
  • - This led to a significant increase in brand awareness and customer engagement for our clients.
  • - Monitored social media trends, enabling clients to create closer relationship with consumers.
  • - Created social media campaigns for Hispanic and General Market audiences, including Toyota, Honda, Ford, Southern California Edison, Marinela USA, and AFLAC.
  • - Delivered bilingual on-trend projects for well-known advertising agencies, including AV Squad, Baker Street, Conill Saatchi, Dailey and Associates, David & Goliath, Firehouse, I-W Group, Meads Durket, Priorities USA, Richards Lerma, and RPA Advertising.
  • - Created multicultural trailers for major film studios: Disney Studios, Paramount Pictures, Lucasfilm Ltd LLC, Warner Brothers Pictures, Inc., and Blumhouse Productions, boosting traffic to theatres and streaming devices..

Education

Associate of Arts - Communications And Advertising

Anahuac University
Mexico
05.2001 -

Certificate - Creative Screenwriting

UCLA Film School Extension
Los Angeles
05.2001 -

Certificate - Advance Creative Screenwriting

UCLA Film School
Los Angels
05.2001 -

Advanced Certificate - Screenwriting And Career Development

Roadmap Writers
Los Angeles
05.2001 -

Skills

Campaign Development

Award-Winning Feature Screenplays

Problem-Solving Abilities

Client Presentation Skills

Team Collaboration and Leadership

Concept Strategy and Development

Effective Presentation and Client Engagement

Copywriting and Native-level English Writing Skills

Brand Voice Development

Multicultural Insights and Strategy

Social Media Content

Campaign Development

Certification

UCLA Film School Creative Writing Extension Course

Advertising Awards

  • Cannes Film Festival: Finalist, Media
  • FIAP: Silver, Media Innovation
  • Radio Mercury Awards: Media Innovation
  • Mobius Gold
  • Telly Gold

Best Screenplay Awards

Including International Recognition. Available upon request.

Industry Experience

  • Automobile
  • Retail
  • Health or Pharma
  • Telecommunications
  • Fast Food
  • Insurance
  • Oil and Gas Industry
  • Pro Bono

Software

Microsoft Office

Adobe Creative Cloud

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

Creative Bilingual Strategist

Freelancer
01.2019 - Current

Associate Creative Director

ACENTO ADVERTISING
01.2014 - 01.2017

Associate Creative Director / Senior Copywriter

LA AGENCIA DE ORCI
01.2014 - 01.2017

Associate of Arts - Communications And Advertising

Anahuac University
05.2001 -

Certificate - Creative Screenwriting

UCLA Film School Extension
05.2001 -

Certificate - Advance Creative Screenwriting

UCLA Film School
05.2001 -

Advanced Certificate - Screenwriting And Career Development

Roadmap Writers
05.2001 -

Innovative Multicultural Creative Consultant

- Current

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CLAUDIO MARTINEZ-VALLEBilingual Creative Director - Multicultural Consultant