Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

CLAY HALEY

Birmingham

Summary

Entrepreneur and founder with over thirteen years of experience building and growing a business from the ground up, supported by nearly two decades of professional experience overall. Brings a practical, hands-on understanding of how vision, brand, operations, and execution come together to support long-term success. Known for applying creativity with discipline, maintaining consistency under pressure, and navigating ambiguity with steady judgment. Founding and leading a company through multiple stages of growth provided a real-world education in how organizations function beyond theory, how brand standards influence perception, how systems support consistency, and how teams align around shared values. This experience sharpened an ability to balance big-picture perspective with attention to detail, particularly in environments with evolving priorities and limited resources. Brings a collaborative, supportive approach to brand-focused roles, contributing thoughtful oversight while respecting established processes and teams. Applies a founder’s perspective to reinforce brand consistency, clarity, and alignment without overextending scope or authority. Trusted for steady judgment, attention to detail, and the ability to support brand initiatives within structured, cross-functional environments.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Founder & Owner

L.A. Bikini
01.2013 - Current
  • Established and stewarded a consumer-facing brand focused on consistency, customer experience, and visual cohesion.
  • Oversaw the application of brand standards across locations, marketing touchpoints, and internal communications.
  • Supported the development and use of branded materials, presentations, and templates.
  • Maintained a long-term perspective on brand alignment while adapting to changing business needs.

Founder & Chief Executive Officer

LAB Holding Company
01.2015 - 01.2024
  • Founded and grew a multi-location business with an emphasis on brand consistency, quality standards, and operational alignment.
  • Provided oversight and guidance on the application of brand standards and guidelines across customer-facing and internal materials.
  • Supported brand-related initiatives by aligning teams, timelines, and expectations to encourage consistent execution.
  • Served as a point of continuity across brand, operations, and leadership, helping maintain clarity as the organization evolved.
  • Partnered with internal teams and external vendors to support branded materials, communications, and presentations.
  • Encouraged the use of shared templates, systems, and digital asset organization to reinforce consistency and efficiency over time.

Co-Owner, Multi-Unit Franchisee

Massage Envy
01.2008 - 01.2016
  • Supported brand consistency and customer experience across multiple locations.
  • Worked within established corporate brand guidelines while supporting localized marketing efforts.
  • Collaborated with operational teams to reinforce brand standards and service quality.

Founder / Brand & Operations Lead

Pure Wax & Tan
01.2011 - 01.2013
  • Guided a brand refresh to better align services, messaging, and visual identity.
  • Helped ensure brand standards were reflected across customer-facing materials and operational touchpoints.
  • Supported teams during brand and service transitions to promote clarity and consistency.

Marketing & Advertising Roles

  • Held marketing and advertising-focused roles early in career following completion of a Graphic Design degree.
  • Contributed to the development of print and digital marketing materials, advertisements, and branded collateral.
  • Applied brand guidelines and visual identity standards across campaigns and client deliverables.
  • Collaborated with creative, marketing, and account teams to support campaign execution and consistency.
  • Approx. 10 Years

Education

Bachelor of Fine Arts (BFA) - Graphic Design

Auburn University
Auburn, AL

Skills

  • Business Development
  • Strategic Business Planning
  • Branding
  • Leadership
  • Critical Thinking
  • Creative Solutions
  • Competitive Market Analysis

Certification

  • Artificial Intelligence Certification (In Progress)
  • Focused on practical applications of AI for marketing operations, workflow improvement, asset organization, and content support
  • Emphasis on responsible, human-centered AI use to enhance efficiency and consistency

Timeline

Founder & Chief Executive Officer

LAB Holding Company
01.2015 - 01.2024

Founder & Owner

L.A. Bikini
01.2013 - Current

Founder / Brand & Operations Lead

Pure Wax & Tan
01.2011 - 01.2013

Co-Owner, Multi-Unit Franchisee

Massage Envy
01.2008 - 01.2016

Marketing & Advertising Roles

Bachelor of Fine Arts (BFA) - Graphic Design

Auburn University