Clay Marques
Wayland,MA
Summary
20+ of progressive experience in the Pharmaceutical Industry, experienced in driving successful product launches and managing complex marketing and sales strategies. Proven expertise across various therapeutical areas including: Oncology, Hematology, Rare Diseases, Cardiology, Women’s Health Care and OTC. Skilled in leading cross-functional teams, building strategic partnerships and exceeding sales target.
Eligible to work in US - US Resident
Fluent in English and Spanish, Native in Portuguese
Overview
21
21
years of professional experience
Work History
Senior Hematology Product Manager
Novartis
08.2022 - 08.2023
- Lead strategic management of Jakavi (ruxolitinib) for Myelofibrosis, a rare disease. Positioning it as the cornerstone product with Novartis Hematology, focusing on shortening the patient journey, ensuring optimal access and care.
- Coordinate Sales Force communications and tactical planning to achieve brand objectives
- Lead development of promotional materials, communicating brand and disease messages to HCP audience in collaboration with cross functional teams including Marketing, Regulatory Affairs, Legal, Compliance, and Sales.
- Manage Budget planning, purchase orders and oversight for assigned projects.
Senior Oncology Product Manager – Breast and Lung Cancer
Novartis
09.2021 - 08.2022
- Lead Strategic Plan and Tactical Execution for Kisqali (metastatic breast cancer market) and Tabrecta (target therapy for Lung Cancer), driving market penetration and brand awareness
- Monitor KPIs contributing to monthly business review and decision-making processes
- Lead development of Congress engagements, including booth/material design, content development for educational programs and on-site management/execution (in collaboration with Operations and Field)
- Ensure all materials are appropriately reviewed and approved through Medical, Legal, Regulatory process and that all promotional activities are compliantly and in accordance with policies
- Support field training to ensure HCP content in field marketing materials is rolled out to the field in a way that makes them clear and effective communicators to their HCP customers
- Manage HCP segmentation, developing content taking into consideration the differences by HCP’s specialty and sub-specialties that address metastatic breast cancer and Lung cancer.
- Conducted market research and competitive analysis for existing and potential products.
Senior Oncology Product Manager – Prostate Cancer
Johnson & Johnson Innovative Medicine Brazil
09.2020 - 09.2021
- Manage Prostate Cancer Franchise (Erleada and Zytiga) focused on metastatic and non-metastatic prostate cancer market
- Collaborate closely with Regional Team to establish Brazil as the benchmark in the region, driving strategic initiatives that set the standard for LATAM
- Demonstrate in-depth knowledge of the prostate cancer market, fostering strategic partnerships with key opinion leaders to drive impactful actions
- Develop and execute a comprehensive Brand Plan, orchestrating tactical activities tailored to engage urologists and oncologists effectively
- Lead cross-functional collaboration with the CVT (Core Value Team Marketing / Access and Medical) to optimize all product activities
- Drive portfolio management efforts, identifying and prioritizing opportunities to enhance the current strategy, leading long-range launches over the next 5-7 years.
Senior Oncology Product Manager – CRC Colorectal Cancer
Bayer S.A.
10.2018 - 09.2020
- Orchestrated the development of the most effective Marketing & Sales launch strategy for Stivarga in CRC indication by leading organizational initiatives, ensured a flawless launch plan execution to exceed sales and profit targets.
- Formulated and executed comprehensive Marketing Plans including strategic and tactical initiatives.
- Strong relationships with Medical Societies, Advisory Boards, Key Opinion Leaders, Access Teams, Patient Advocacy Groups (PAG), and Sales Force members.
- Participate in Global Brand Team Meetings, ensuring alignment with global strategies and successful implementation.
- Coordinate sales force communications for roll-out of marketing materials and initiatives.
Franchise Product Manager - Established Products
Bayer S.A.
01.2016 - 09.2018
- Oversaw P&L management and forecasting of the Established Products portfolio;
- Developed and implemented Brand Plans aligned with local needs and headquarters' directives, ensuring strategic alignment with Global Team.
- Manage promoted brands across three distinct areas (Cardiology, Women's Health, and OTC), tracking results to ensure tactical plans aligned with overarching strategy.
- Led the launch of Yaz Flex. Orchestrate multidisciplinary team in executing a disruptive digital campaign, leveraging multiple channels, e.g., Facebook, Instagram, Google, empower women in their menstrual decisions.
Pipeline and New Business Manager – OTC
02.2011 - 07.2011
Brand Manager – OTC
08.2008 - 01.2011
New Business Analyst
Pfizer – Previous Wyeth
01.2003 - 07.2007
New Business Consultant
01.2003 - 01.2006
Education
Post-Graduate Degree in New Technologies, Digital Transformation and Agile -
FIA São Paulo
01.2022
Post-Graduate Degree in Industrial Administration -
University of São Paulo
01.2007
Bachelor’s Degree in Business Administration with a Marketing emphasis -
UNIBAN
01.2002
Skills
- Product Launch Expertise: Proven track record of successfully launching products across diverse therapeutic areas, driving market penetration and brand awareness
- Multidisciplinary Team Leadership:Skilled in leading cross-functional teams to collaborate effectively towards common goals, fostering innovation and efficiency in product development and marketing
- Out-of-the-Box Thinking: Ability to think creatively and strategically, identifying novel solutions to complex challenges and driving product differentiation in competitive markets
- Strong Cross-Functional Relationships: Exceptional communication and relationship-building skills, facilitating seamless collaboration with various departments including marketing, sales, regulatory, and R&D to ensure alignment and success
Eligibility
Eligible to Work in the US – US Resident.
Qualifications Summary
I bring a solid background in various therapeutic areas, including Oncology, Hematology, and Cardiology. My central commitment is to make a positive impact on patients' lives.
I believe that the key to achieving this goal is collaboration. I work closely with multidisciplinary teams, valuing each contribution and fostering a culture of empathy and mutual respect.
I am excited to continue this journey, collaborating with professionals equally committed to patient care.
Timeline
Senior Hematology Product Manager
Novartis
08.2022 - 08.2023
Senior Oncology Product Manager – Breast and Lung Cancer
Novartis
09.2021 - 08.2022
Senior Oncology Product Manager – Prostate Cancer
Johnson & Johnson Innovative Medicine Brazil
09.2020 - 09.2021
Senior Oncology Product Manager – CRC Colorectal Cancer
Bayer S.A.
10.2018 - 09.2020
Franchise Product Manager - Established Products
Bayer S.A.
01.2016 - 09.2018
Pipeline and New Business Manager – OTC
02.2011 - 07.2011
Brand Manager – OTC
08.2008 - 01.2011
New Business Analyst
Pfizer – Previous Wyeth
01.2003 - 07.2007
New Business Consultant
01.2003 - 01.2006
Post-Graduate Degree in New Technologies, Digital Transformation and Agile -
FIA São Paulo
Post-Graduate Degree in Industrial Administration -
University of São Paulo
Bachelor’s Degree in Business Administration with a Marketing emphasis -
UNIBAN