Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Board of Directors Marshfield Chamber of Commerce
Additional Information
Accomplishments
Timeline
Receptionist
Clay Phillips

Clay Phillips

Springfield,MO

Summary

Forward-thinking Sales and Marketing Manager with expertise in coordinating and managing staff and deploying successful marketing campaigns.

Persistent leader with history of surpassing revenue objectives with market-savvy approaches and persuasive negotiation skills. Talented project manager successful at tackling problems with tenacity and sound judgment.

Overview

15
15
years of professional experience
3
3
Certification

Work History

President of Business Development

Vital Images Advertising Agency Inc.
02.2017 - Current
  • Revamped the company's online presence through website redesigns and targeted digital marketing campaigns, boosting web traffic and conversions significantly.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Collaborated cross-functionally with production, marketing and other teams to maintain consistent message and reader experience.
  • Built strong relationships with logistics, distribution, media and key industry partners.
  • Optimized sales funnel management, SMS capabilities & mobile marketing resulting in higher conversion rates and increased revenue growth opportunities.
  • Increased sales revenue by developing and implementing strategic sales campaigns, forecasting demand in 60-90 days.
  • Analyzed online sales, subscription, followers and distribution data for improved sales and marketing strategies.
  • Built relationships with customers and community through service at the Chamber of Commerce and Millwood Golf & Country Club to establish long-term business growth.
  • Resolved problems and celebrated success with high-profile customers to maintain relationships and increase customer loyalty.
  • Recruited, interviewed and hired employees and implemented bonus and referral programs to promote positive feedback and engagement.

Customer Success Manager

Manheim Auctions - Ford Factory Representative
06.2014 - 08.2017
  • Assisted Ford dealers with their weekly auction lineup of program cars, inventory reports, vehicle inspection and line up position, Arrange lodging and transportation for several Ford dealership sales managers. Consistently increased buyer attendance and bidding on Ford program car fleet.
  • Established strong relationships with Ford dealers, providing them with a comfortable and profitable selling experience, resulting in increased customer loyalty.
  • Personally inspected and inventoried 350+ Ford vehicles, facilitating a smooth successful auction in a time sensitive manner.
  • Effectively utilized CRM software to penetrate deep into new dealer attendance. Increasing buyers and sellers substantially.
  • Managed Thursday Night "non dealer" auction in its entirety from front doors to auction floors.
  • Conducted post-implementation follow-ups to solicit valuable feedback from customers, enabling further enhancements in service quality.
  • Nurtured long-term partnerships by maintaining open lines of communication and providing consistent support.

Advertising Account Executive

Red Crow Marketing
11.2012 - 09.2013
  • Managed multiple projects simultaneously while maintaining a keen attention to detail, meeting strict deadlines without compromising quality or accuracy.
  • Increased client satisfaction by effectively managing advertising campaigns and ensuring timely delivery of creative materials.
  • Consistently hit and exceeded sales goals by 12- 20%.
  • Negotiated favorable media placements for clients, optimizing campaign budgets and enhancing visibility for target audiences.
  • Created and presented media and advertising packages to prospective customers.
  • Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
  • Implemented email marketing, and cookies to monitor & analyze, CTR, SEO and conversions rates.
  • Provided customers with reports of impressions, web activity & trends, email traffic and overall ROI.
  • Helped customers in determining design and layout of sold and spec ads.
  • Conducted market research to attract clients in new territories.
  • Organized regular status meetings with clients to keep them informed of campaign progress, addressing any questions or concerns in a timely manner.
  • Conducted market research to stay up-to-date on industry trends, competitive landscape analysis, and emerging consumer behaviors impacting client campaigns.
  • Collaborated with creative teams to produce high-quality advertisements that met client objectives and exceeded expectations.
  • Managed multiple projects simultaneously while maintaining a keen attention to detail, meeting strict deadlines without compromising quality or accuracy.

Education

Marketing Management And Research

Missouri State University
Springfield, MO

Skills

  • Team Leadership
  • Customer Engagement
  • Mobile Marketing
  • Territory Management
  • Relationship building and management
  • Excellent listening skills
  • Social Media Marketing
  • Data-driven decision-making
  • Sales Training

Affiliations

  • Member - The Greens Golf and Country Club
  • Member - Millwood Golf and Racket Club

Certification


  • CSP - Certified Sales Professional
  • Scuba Diver Certification
  • TRUST - UAV Pilot Certification

Board of Directors Marshfield Chamber of Commerce

  • Responsible to lead the Marshfield Chamber into the 2020's by following chamber bi-laws, utilizing new technology and promoting the Marshfield Missouri Area as the logical choice to start or operate business or manufacturing facility.
  • Inspired the Volunteer Round-Up Committee and the Marshfield 4th of July Parade entry fee. Generating thousands of dollars for the chamber to promote and assist with business development in and around Marshfield Missouri.
  • Oversaw operations at the chamber business office & tourism center.

Additional Information

  • Dedicated, hard working, farm boy, raised with respect, values and ethics at the core of my person.
  • Perceive challenges as opportunities and failures as lessons.
  • Leader, well rounded, level demeanor, calm and balanced even through turbulent times.
  • Humble, quick learner and a good listener.
  • Energetic and enthusiastic with attention to detail.
  • Perceptive, Innovative self starter.

Accomplishments

  • Achieved record-high client growth in 2020 by developing a comprehensive referral based marketing plan.
  • Recipient of 2018 New Business Award for most new accounts.
  • Implemented CRM and capture strategy in 2016.
  • Crafted a "text" mobile marketing lead generation system.
  • Acquired a struggling real estate publication, overhauled to produce record revenues in just 6 months.
  • Developed a 40 lot subdivision "Turtle Ridge Estates" marketed 3 acres tracts to builders and investors.

Timeline

President of Business Development

Vital Images Advertising Agency Inc.
02.2017 - Current

Customer Success Manager

Manheim Auctions - Ford Factory Representative
06.2014 - 08.2017

Advertising Account Executive

Red Crow Marketing
11.2012 - 09.2013

Marketing Management And Research

Missouri State University

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Clay Phillips