Clay Pruzinsky
Henderson,NV
Summary
Highly-motivated designer with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills and team management. Adept at working effectively unsupervised and quickly mastering new skills and training new team members. Results driven team leader with analytical experience and proven track record of positive ROI. Forward thinking with company branding and growth at the forefront of every idea and decision.
Overview
19
19
years of professional experience
Work History
Chief Marketing Officer
SimulTV
Selma, VA
10.2016 - Current
- Produced projects for advertising and informational purposes.
- Created corporate brands by designing cohesive looks between logos and letterheads.
- Developed creative concepts and strategies to enhance the brand identity of clients.
- Created visual designs for webpages, digital campaigns, print materials, and other marketing collateral.
- Collaborated with cross-functional teams to ensure that design meets business objectives.
- Mentored junior designers in best practices for user experience and interface design.
- Managed multiple projects from concept through completion within tight deadlines.
- Lead brainstorming sessions to generate innovative ideas for projects.
- Reviewed work of team members to ensure quality standards are met.
- Provided feedback on usability and effectiveness of designs.
- Conducted research into current trends in UI and UX design industry.
- Optimized existing designs based on user feedback and analytics data.
- Ensured all projects adhere to established brand guidelines and style guides.
- Analyzed customer needs, competitor offerings, and market trends to inform design decisions.
- Consulted with product managers, developers, marketers, and other departments on creative solutions.
- Designed wireframes, mockups, prototypes, storyboards, flowcharts. as needed.
- Tested products during development process to identify any potential issues or areas for improvement.
- Trained new team members on software tools used in the production process.
- Performed QA testing of finished products prior to release.
- Created product designs in alignment with specifications.
- Designed solutions to improve systems and overcome technical constraints.
- Worked with client via email, phone and in-person to collect information to complete designs.
- Consulted on tone, style and subject matter, driving layout and design.
- Used proven methods to craft and test design solutions that addressed real customer challenges.
- Delivered designs to diverse clients on time and within budget.
- Partnered across teams to improve accessibility and translatability of design content.
- Researched development methods to facilitate design implementation.
- Created integrated strategies for educational, organizational and business websites.
- Implemented searchable indices for webpage content.
- Designed, built and maintained websites using authoring or scripting languages, content creation tools and digital media.
- Developed and documented style guidelines for website content.
- Created and improved visual designs to catapult websites forward in terms of looks and usability.
- Suggested and implemented strategies and tactics to promote designs on social media.
- Exhibited storytelling and persuasive techniques to build trust and establish relationships with teams and partners.
- Contributed to workshops, helping others develop design knowledge and acuity.
- Leveraged industry trends and competitive analysis to improve marketing campaign performance.
- Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns.
- Determined brand budgets and allocated resources to prioritize spending across programs and drive spending efficiency.
- Devised and managed creative plans for company branding and product launches.
- Defined and executed long term brand strategy and positioning for multiple products across all channels.
- Directed development and implementation of business and product marketing campaigns.
- Led design and project teams with big-picture view of business and client requirements.
- Established department-wide methodologies and procedures for conducting research and new channel development.
- Prepared and executed comprehensive product launch plans, defining messaging and target audiences.
- Assessed strengthened and weaknesses of brands to develop strategic competitive analysis and determine plans.
- Developed integrated marketing communications programs, collaborating with and managing agency partners to meet plans.
- Attracted and retained talent by supporting junior employees through system of mentorship.
- Mentored marketing personnel on best practices and protocols to maximize productivity.
- Identified, recommended and led initiatives to drive growth and performance improvement.
- Defined core product messaging, positioning and differentiation strategies to align with overall company strategic plan.
- Cultivated and deepened partnerships with businesses, media firms and C-level executives.
- Developed and implemented comprehensive marketing strategies to drive sales, increase brand awareness, and attract new customers.
- Collaborated with design and production teams to create effective advertising campaigns.
- Oversaw the day-to-day operations of the marketing department including budgeting, staffing, training, and performance management.
- Created reports on key performance indicators such as website traffic, conversion rate, cost per acquisition, return on investment.
- Managed external vendors such as media agencies, creative designers, printers. for successful execution of marketing initiatives.
- Directed the development of promotional materials such as brochures, flyers, newsletters and other collateral material.
- Implemented digital marketing tactics like SEO and SEM optimization and social media campaigns to drive web traffic and engagement.
- Monitored competitors' activities in order to identify new opportunities or threats in the marketplace.
- Orchestrated public relations activities such as press releases and interviews with journalists.
- Evaluated effectiveness of all marketing efforts through regular tracking and reporting procedures.
- Supervised team members responsible for content creation and distribution channels.
- Reviewed analytics from online campaigns and identified areas for improvement or expansion.
- Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics and other SEO techniques and metrics sources.
Partner - Designer
SimulTVBluClay
Henderson, NV
01.2016 - Current
- Design/Develop Websites for new clients.
- Create SEO campaigns.
- Design company branding, logo, symbol, architecture, color palettes.
- Inside / outside sales to bring in new clients.
- Online marketing campaigns, split campaigns, AB testing.
- Customer Service.
- Sales support for sales team.
- Creating Presentations, pitching new clients.
- Website maintenance.
- Videography.
- Graphic Design.
- Commercial creation.
- Tutorial videos or in person training for clients to take over back end management of site.
- Tutorial videos or in person training for clients to do their own SEO.
- Social media management.
- Developed, designed, laid out and produced variety of technical illustrations for brochures, banners and signs..
- Submitted design ideas to plan projects with customers.
- Worked with customers to present mockups and collect information for adjustments.
Sales Representative
Old Republic Title Company
02.2005 - 10.2007
- Developed key customer relationships to increase sales.
- Answered product questions with up-to-date knowledge of sales and promotions.
- Placed orders and answered customer questions in-person, through email and over phone to maximize customer service.
- Presented products and services to prospective and existing customers to meet client needs.
- Developed customized sales techniques to successfully sell and upsell services to new and existing clients.
- Contacted new and existing customers to outline benefits of products.
- Fostered relationships with customers to expand customer base and retain business.
- Created successful strategies to develop and expand customer sales.
Pay Per Click Specialist
Clicks & Clients
Henderson, NV
06.2007 - 09.2007
- Developed and maintained a comprehensive PPC strategy to maximize ROI.
- Created, monitored, and optimized campaigns across multiple search engines such as Google Ads and Bing Ads.
- Analyzed website traffic data to identify trends and opportunities for improvement.
- Conducted keyword research to identify relevant terms for targeting in campaigns.
- Performed A and B testing of ad copy and landing page elements to improve campaign performance.
- Monitored budget allocations and adjusted bids accordingly to ensure optimal results within budget constraints.
- Researched competitor activities, pricing strategies, and industry changes to inform strategic decisions.
- Implemented conversion tracking tags on websites to measure campaign effectiveness.
- Set up automated rules for bidding optimization based on performance data.
Education
High School Diploma -
Green Valley High School
Henderson, NV06.1996
Some College (No Degree) - Graphic Design, Design, Business
College of Southern Nevada
Las Vegas, NVSkills
- Corporate Branding
- Project Coordination
- Marketing Management
- Motion Graphics
- Video Editing
- Video Commercial Design, Development
- Digital Imagery
- Advertising Familiarity
- Production Layouts
- Project Management
- Logo Creation
- Website Design
- Adobe Creative Suite
- Advertising Understanding
- Digital Graphics
- Design Strategy
- Project Presentations
- Concept Development
- Rough Sketching
- Collaboration Skills
- Client Satisfaction
- Analytical Skills
- Corporate Design
- Computer Literate
- Client Presentation Delivery
- Creative and Artistic
- Teamwork Skills
- Photography
- Multi-Tasking Abilities
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
"If you will it, it is no dream; and if you do not will it, a dream it is and a dream it will stay"
Theodor Herzl
Timeline
Chief Marketing Officer
SimulTV
10.2016 - Current
Partner - Designer
SimulTVBluClay
01.2016 - Current
Pay Per Click Specialist
Clicks & Clients
06.2007 - 09.2007
Sales Representative
Old Republic Title Company
02.2005 - 10.2007
High School Diploma -
Green Valley High School
Some College (No Degree) - Graphic Design, Design, Business
College of Southern Nevada
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