CLAYTON D. SMITH
Roseville,CA
Summary
A results-driven Global Sales and Marketing Executive with 25+ years of experience leading high-performing teams to success across competitive industries. Demonstrated expertise in brand development, innovation, and ideation, with a proven track record in motivating sales professionals and driving results for company initiatives. Skilled in national and regional account management, strategic planning, and innovative brand growth. Known for identifying market opportunities, leading cross-functional teams, and consistently achieving top rankings and national recognition.
Overview
23
23
years of professional experience
Work History
Executive Vice President
SAMMY HAGAR BRANDS
01.2023 - Current
- Managing and oversight of the following for Sammy’s Rum Company including, Finance, Payroll, Manufacturing, Logistics, Sales, Marketing, Public Relations, Social Media, E-Commerce, Web Site, Advertising, Product Development, IT & Digital, Corporate Strategy, Distributor Management and as it pertains to Business Development, calling on both National/Regional Off/On Premise accounts
- Managing Team of 14 across 8 states
- Spearheaded 30+ tour activations with Live Nation across 24 states, leveraging high-level negotiation skills to secure lucrative partnerships and sponsorships, including prominent Barrett-Jackson events
- Restaurant Development and Launch Expertise: Successfully opened and launched four innovative restaurant concepts: Cabo Wabo Beach Club, Sammy’s Island at The Palms Resort & Casino, Stage Red in Fontana, and Sand Bar in Huntington Beach, California
- Partnership Management and Expansion: Cultivated and managed key relationships with HMS Host, overseeing operations for existing restaurants and advancing plans for a new concept set to open in 2025
- Brand Leadership and Beverage Strategy: Served as the primary point of contact for Sammy Hagar Brands, Strategically Led and Negotiated Nationwide Activations
- Developed launch strategy and execution for the national launch of Red Rocker Lager, scheduled for 2025
Director of National Accounts
LVMH MOËT HENNESSY USA
01.2016 - 01.2023
- Lead management and oversight of $350M in the most challenging and strategic of National and Regional Off-Premise accounts, oversight of team of 5
- Recognized National Account Director of the Year (2017, 2018, 2019)
- Directed operations, demand planning, distributor relations, logistics, and pricing strategy across 44 states with such banners as Costco, AVP, Albertson’s Safeway, Kroger, Total Wine, Bevmo, Target and other National Account Chains in the West
- Developed proven marketing brand solutions that generated 10,000+ product placements in over 1500 new accounts
Market Director, Pacific NW
LVMH MOËT HENNESSY USA
01.2014 - 01.2016
- Managed market operations including pricing, programming, and financial performance, while leading and developing team of 4
- Ranked #1 nationally at Moet Hennessy in fiscal goal delivery for 2014 and 2015
- Co-managed distributor teams and secured headquarter deals with major retailers like Costco, Total Wine, Bevmo, Kroger, and Safeway
National Account Manager
LVMH MOËT HENNESSY USA
01.2012 - 01.2014
- Spearheaded All headquarter calls for top retailers including Costco, Total Wine, Bevmo, Haggen, Safeway, Albertsons, Whole Foods, Kroger, Rite Aid, Whole Foods, and Met Market
- Focused on growth initiatives, marketing programs, and logistics for top-performing accounts
- Opened the state from a control state to an open state after ballot measure 1183 passed the Washington State Legislature
Vice President, Pacific Northwest
PRECEPT WINE
01.2009 - 01.2012
- Expanded the Pacific NW business across all channels from $6.3M to $11.6M in just one year
- Led all aspects of demand planning, operations, production schedules, pricing, and compliance
- Recognized as Vice President of the Year (2010) for exceeding performance targets and driving innovation
Vice President The Estates Group, On Premise, National Accounts
YOUNGS MARKET COMPANY
01.2002 - 01.2009
- Doubled sales 200% across multiple territories, winning Sales Person of the Year (2002, 2003)
- Recognized as Vice President Division Manager of the Year (2006, 2007) and National Accounts Manager of the Year (2008)
- Drove team performance and led strategic negotiations with Key National On accounts, growing our supplier initiatives by 150%
- Spearheaded and developed National Account compliance program/software
Education
B.S. - Kinesiology, Biological Science
California State University
Sacramento, CASkills
- Building Effective Teams
- Development & Mentorship
- Managing Vision
- Purpose & Capabilities
- Strategic Planning
- Financial Management
- Sales Strategy
- Supply Chain Management
- Negotiating
- Brand Development
- Customer Relationship Management (CRM)
- Specializing in National partnerships
- High Tech
- Hospitality
- Retail
- Entertainment industry
- Wine & Spirits
- National Accounts
- Retail Partnerships
- Organizational growth
- Leadership experience
Industryeducationandaccolades
- National Account Director of the Year (2017, 2018, 2019) Moët Hennessy USA
- Vice President of the Year (2010, 2011) YMCO
- Sales Person of the Year (2002, 2003) YMCO
- Ranked #1 Nationally in Fiscal Goal Delivery (2014, 2015) Moët Hennessy USA
- WSET Level 2 Pass with Distinction
Timeline
Executive Vice President
SAMMY HAGAR BRANDS
01.2023 - Current
Director of National Accounts
LVMH MOËT HENNESSY USA
01.2016 - 01.2023
Market Director, Pacific NW
LVMH MOËT HENNESSY USA
01.2014 - 01.2016
National Account Manager
LVMH MOËT HENNESSY USA
01.2012 - 01.2014
Vice President, Pacific Northwest
PRECEPT WINE
01.2009 - 01.2012
Vice President The Estates Group, On Premise, National Accounts
YOUNGS MARKET COMPANY
01.2002 - 01.2009
B.S. - Kinesiology, Biological Science
California State University
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