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Clayton James

Clayton James

Advertising Executive Creative Director
Phoenix,AZ

Summary

Accomplished Senior Creative Director with progressive industry background and decisive leadership style. Offers strategic planning abilities, background in change management and forward-thinking mindset. Ready for challenges and focused on meeting future demands. Multiple Emmy Award winner with imagination, flair and resourcefulness to transform, lead and develop agencies to reach new heights. Offering extensive and progressive experience with a wide array of reputable national and international clients in the development and launch of services and products incorporating travel and tourism, packaged goods, financial service and technology brands. Encompassing a multitude of skills in addition to effectively leading creative teams to empower ideation, innovation and advancement parallel to today's market. Comfortable giving engaging presentations to clients to drive new business, expand accounts and establish brand profile. Excellent team builder and leader of initiatives. Skilled Creative Director adept at overseeing art directors, writers, designers, film directors, photographers, editors and artists to accomplish challenging objectives. Excellent communicator, problem solver and detail-oriented manager proficient in business operations and customer needs.

Overview

21
21
years of professional experience

Work History

VP, Executive Creative Director

OH Partners
Phoenix, AZ
03.2017 - Current
  • Trusted member of agency Partners Council
  • Led complete team restructure which led to dramatically increased productivity and profitability.
  • Led new business efforts that resulted in new retainer accounts including, Virgin Hotels, Virgin Hotel and Casino Las Vegas, Wynn Resorts, Wynn Bet, Onsemi, Coco5 Sports Drink, InBev brand Four Peaks Brewery, Sedona Tourism, Phoenix Convention & Visitors Bureau, SRP Utility, AVNET, Atari Hotels, Reserve at Red Rock Development, LIVE! Hotel and Casino Maryland & Philadelphia, Fay Financial, RAD Golf.
  • Established procedures and quality standards for department.
  • Manage team of over 25 creative professionals in Phoenix and Las Vegas offices.
  • Revamped work strategies and processes to accomplish agency objectives.
  • Spearhead cross-functional initiatives across departments to achieve business goals for bottom-line profits.
  • Oversee full teams of writers, artists, designers and project managers.
  • Identify opportunities to improve business process flows and overall departmental productivity.
  • Established performance goals for department and provided methods for reaching milestones.
  • Recruit, hire and train top candidates with eye for performance.
  • Manage campaigns with specific focuses in order to meet customer needs and creative visions.
  • Won Emmy Award for work as Creative Director and Commercial Director on behalf of Gila River Resorts and Casinos Sports HQ campaign.

Executive Creative Director

GRIFFIN
Nashville, TN
01.2014 - 02.2017
  • Respected member of Executive Management Team, executing all associated marketing activities in contribution towards global operations across 50+ countries.
  • Oversaw and managed advertising, interactive, social, SEO, packaging, merchandising, trade shows and product development.
  • Instrumental involvement within marketing team to re-invent and coordinate clearly defined single brand message.
  • Transformed misled and disillusioned creative team into effective and class-leading in-house agency which has led to achievement of numerous awards.
  • Intelligent department reorganization led to abolishment of relationships with external agencies, saving company considerable amounts of money.
  • Developed updated packaging of all product lines and won Best of Show at Consumer Electronics Show in Las Vegas.
  • Introduced respected 3D Illustrator to revitalize new products for their use within presentations prior to prototype, improving pre-sales of new product lines and decreased timeline between buyer commitment and delivery of final packaged product.
  • Rejuvenated company website and marketplace pages including Amazon, BestBuy, WalMart, and Tesco which led to improving conversion rates.
  • Developed and implemented new structure for in-house production team allowing for fabrication of much larger and more complex productions.
  • Aligned creative teams with sales channels to support stronger creative expertise.
  • Established procedures and quality standards for department
  • Oversaw full teams of writers, artists, designers and project managers.
  • Orchestrated photo sessions by choosing photographers, stylists and cosmetic artists.
  • Managed campaigns with specific focuses in order to meet customer needs and creative visions.
  • Evaluated and contributed to creative team ideas and translated into actionable project plans.
  • Oversaw hiring, training and direction of creative personnel to achieve optimal results.
  • Developed artistic visual products while working within defined technical constraints.

SVP Deputy Creative Director

THE BUNTIN GROUP
Nashville, TN
01.2011 - 01.2014
  • Committed within Leadership Team to direct creative department and make creative staffing decisions.
  • Formulated digital design group from inception incorporating relevant and key design and creative roles to complete fully functional team.
  • Achieved numerous new business wins as a direct result of team construction including Kirklands Home, team RBC Golf, RBC Capital Markets Website, Helzberg Diamonds, Acceptance Insurance, Chinet Digital, Brookdale Senior living, Servpro, and Commonwealth Tobacco.
  • Won Emmy Award for personal contributions made to work on Chinet TV commercial.
  • Won over 100 gold Addy Awards including Best of Show, and won Brand of Year for client, RBC Royal Bank of Canada.
  • Established procedures and quality standards for department.
  • Revamped work strategies and processes to accomplish agency objectives.
  • Recruited, hired and trained top candidates with eye for performance.
  • Oversaw full teams of writers, art directors, creative directors, artists, designers and project managers.

Creative Director

SK+G GLOBAL
Las Vegas, NV
01.2001 - 01.2011
  • Contributed to growth and development of business through pitching and winning multiple new accounts and projects to assistance in development of whole departments.
  • Established procedures and quality standards for department
  • Key leader of agency growth from 10 employees to over 175 employees.
  • Participated on Leadership Team to direct creative department and manage all agency creative development.
  • Revamped work strategies and processes to accomplish agency objectives
  • Launched advertising and design efforts for some of largest commercial developments in US history, including $8.5 billion City Center Resort in Las Vegas.
  • Played key, lead role in following resort property brand launches, Aria Hotel Resort Las Vegas, Mandarin Oriental Las Vegas, Vdara Hotel And Spa Resort Las Vegas, Planet Hollywood Hotel and Resort Las Vegas, Borgata Hotel and Resort Atlantic City, Water Club Hotel and Resort Atlantic City, Trump International Hotel and Resort New York and Las Vegas, Palms Fantasy Tower Hotel Las Vegas, Palms Place Condo Hotel Las Vegas, Montage Hotel Resort Laguna Beach, Beverly Hills, Park City, Galaxy Macau Hotel Resort, Nevada Cancer Institute, Agassi Preparatory School, Bank of Nevada.
  • Launched all marketing efforts for celebrity chef restaurants including those by Wolfgang Puck, Joel Robuchon, Pierre Gagnaire, Michael Mina, Bobby Flay, Emeril Lagasse, Luke Palladino, Tom Coliccio, Jean Georges, Julian Serrano, Michael Schulson, Greg and Mark Sherry, and Kerry Simon.

Education

Marketing

University of West Georgia
Carrollton, GA

Certificate of Art Direction -

Portfolio Center
Atlanta, GA

Skills

    Creative team leadership

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Work Availability

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Quote

Business opportunities are like buses, there’s always another one coming.
Richard Branson

Websites

https://claytonjames.com

https://claytonjamesstudio.com

Timeline

VP, Executive Creative Director

OH Partners
03.2017 - Current

Executive Creative Director

GRIFFIN
01.2014 - 02.2017

SVP Deputy Creative Director

THE BUNTIN GROUP
01.2011 - 01.2014

Creative Director

SK+G GLOBAL
01.2001 - 01.2011

Marketing

University of West Georgia

Certificate of Art Direction -

Portfolio Center

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