Clayton Yde
Smithfield
Summary
Professional writer skilled in creating compelling and persuasive content that captures audience attention and drive campaign success. Proven ability to drive brand messaging and engage target audiences through strategic storytelling. Adept at fostering collaboration within teams and adapting to changing project requirements. Strong command of SEO, digital marketing, and content management systems, coupled with keen eye for detail and results-driven approach.
Overview
4
4
years of professional experience
Work History
Lead Copywriter / Creative Lead
Righters Group, LLC
01.2023 - Current
Elevated from Marketing Assistant to Lead Copywriter / Creative Lead for 2 major national non-profit organizations with list sizes of 4,428,266 and 1,085,874 respectively.
- Co-led team that raised $7.7 million for one of our clients
- Authored up to 3 high performing email & text campaigns per day and up to 2 high performing mail pieces every month
- Led our creative meetings & generated new leads
- Managed organizational bluebooks & donor data
- Train and mentor new employees
- Software: Microsoft Office; OnGage; Campaign Monitor; Tatango; Anedot; Canva; Google Ads
Digital Marketing Intern
Wahl Clipper Corp.
05.2021 - 08.2022
Worked for digital marketing manager and product managers
- Weekly Amazon catalog review & updates
- Amazon content creation: A+, comparison charts, cross sells, upsells
- Walmart.com catalog updates
- Search Engine Optimization research
- Excess & Obsolete inventory organization and tracker
- Software Worked with: Microsoft Office (Excel); Amazon Vendor Central; Salsify; Magento; Syndigo
Education
BA - Entrepreneurship, Marketing Minor
University of St. Francis
Joliet, IL12.2022
Skills
- Proven High-Level Writing, Proofing & Editing
- Email, Texting, Social Media & Mail Experience
- Basic Graphic Design & HTML
- Collecting, Reading & Understanding Data
- Excellent Critical & Creative Thinking
- Clear Written & Verbal Communication
- Detail-Oriented / Follows SOPs
- Meets or Exceeds Deadlines
- High Integrity, Honesty & Transparency
- Continuous learning mindset
- Adaptability to change
- Data-driven decision making
Accomplishments
- Achieved six figure donation increase through a unique method of laying out of design and messaging
- Increased membership 30% thru breaking news stories tied to activation
Timeline
Lead Copywriter / Creative Lead
Righters Group, LLC
01.2023 - Current
Digital Marketing Intern
Wahl Clipper Corp.
05.2021 - 08.2022
BA - Entrepreneurship, Marketing Minor
University of St. Francis
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