Cleo Yeh
Long Island City,NY
Summary
A results-driven digital marketing professional with a solid history in curating content strategies and managing campaigns. Bringing solid history of success in boosting program operations efficiency and performance while fostering positive brand sentiment. Committed to teamwork and adapting to changing trends, delivering consistent and reliable outcomes.
Overview
11
11
years of professional experience
Work History
Content Marketing & Social Media Manager (Under the Canopy)
Earthbound Brands
06.2022 - 11.2023
- Developed and executed end-to-end platform strategies supporting 360 campaigns, producing and testing original creatives resulting in a 410% increase in new followers, 283% increase in engagement across all channels, and boosting lead capture by 67% YoY.
- Managed and launched the first paid partnership program, owning process from budget, seeding, negotiating, contracts, deliverables to performance and beyond — leading to a 34M growth in reach and a 330% rise in organic traffic within the first year.
- Oversaw all paid, owned and earned media while nurturing existing and establishing new brand opportunities, pitching features for organic placement, acquiring 150+ new brand, press and affiliate connections.
Social Impact Manager
Faherty Brand
06.2021 - 01.2022
- Designed and launched impact collateral, effectively shaping brand story and value proposition tied to sustainability, social and cultural responsibility, broadening our brand awareness across all digital and retail channels.
- Implemented impact framework cross-functionally, liaising with key stakeholders to spearhead collaborations with new Native partners and organizations, expanding reach and amplifying footprint of shared missions.
- Managed creative teams and agencies to produce social-first video content, guided by detailed briefing and talent list approvals.
- Trained team members on best practices in program management to build more productive workflows, enhancing overall project performance while maintaining transparency throughout every stage.
- Led strategic planning efforts for long-term organizational growth and expansion, ensuring continued success and mission alignment.
Digital Content Manager
Pepperint Eyewear
12.2019 - 09.2021
- Managed marketing and design teams to deliver successful recreation of site content, copy, features and style, resulting in a 218% increase in organic traffic in the first quarter.
- Conducted series of A/B tests experimenting with messaging, value propositions and layouts to improve UX and customer journey, increasing the conversion rate by 33% in the first quarter.
- Collaborated with sales team to develop new pricing, bundle, promo and upselling models, increasing AOV by 79% YoY.
- Championed the adoption of mobile-responsive design principles in email marketing, driving higher engagement rates from mobile users, while implementing list hygiene practices with proper segmentations, boosting the open rate by 124% and click rate by 251% post-launch.
Head of Digital Marketing
The Hive Showroom
10.2016 - 08.2018
- Built brand and product roadmaps based on client's business goals, existing content and main KPI's to hit quarterly sales goals across wholesale and DTC platforms.
- Crafted and launched search, display, social and email campaigns while spearheading influencer and affiliate programs, increasing lead generation list growth by 2.3% MoM and conversion rate by 28% in the first year.
- Mentored interns and associates across marketing and PR departments, aiding in their professional development in optimizing campaigns, programs, budget, and spend for entire digital portfolio of RTW/accessory brands.
- Collaborated closely with public relations and sales teams to increase brand sentiment and customer loyalty.
Marketing and PR Coordinator
Iris Covet Book
08.2016 - 10.2016
- Improved team productivity with calendar creation, regular communication on progress updates, fostering a collaborative work environment.
- Enhanced operational workflows by maintaining well-organized documentation systems and updating records accurately as needed.
- Gathered and organized materials to support operations.
- Managed project timelines for successful completion, ensuring milestones were met and deadlines were adhered to.
E-Commerce Manager
Olive + Oak
03.2016 - 07.2016
- Oversaw inventory control processes for seamless order fulfillment and customer satisfaction.
- Established a comprehensive email and social media strategy to promote products and interact with customers in real-time, driving brand loyalty.
- Analyzed sales trends, identifying opportunities for growth and proactively addressing underperforming categories or products.
- Managed wholesale accounts, closing orders and up-selling based on location, trends and store needs.
Showroom Coordinator
Showroom Delfina
01.2016 - 03.2016
- Assisted in budget planning for showroom expenses while ensuring maximum return on investment through cost-effective strategies.
- Supported sales team with trade shows and road shows to represent brands, network and generate larger quantities of account orders.
- Enhanced customer satisfaction by providing personalized assistance in product selection and design consultation.
- Ensured accurate documentation of client orders through Joor, leading to fewer discrepancies in fulfillment process and making revisions and add-ons seamless on both ends.
Social Media Coordinator
LOOKBOOK
06.2014 - 08.2015
- Crafted social media calendar with shareable content that resonated with our fashion-forward followers, driving increased engagement rates and a 12% audience growth.
- Boosted brand visibility by developing and implementing engaging social media campaigns.
- Enhanced online engagement with the interactive CTA's and partnered giveaways.
- Monitored site content, ensuring compliance to blog use, while performing QC on site features.
Brand Ambassador
Motorola
07.2013 - 06.2014
- Enhanced brand's relaunch to capture younger audience by executing promotional events and engaging customers with product demonstrations through #MeetMoto campaigns.
- Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
- Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
- Generated leads for future business opportunities by collecting customer contact information during promotional events.
Assistant Project Manager
JMPM Design Studio
06.2012 - 07.2013
- Assisted in the successful completion of projects by coordinating tasks, monitoring progress, and maintaining documentation.
- Ensured client satisfaction through consistent communication, providing updates on progress and addressing concerns promptly.
- Planned, monitored and analyzed project costs to meet financial goals.
- Managed subcontractor relationships effectively to ensure quality workmanship within deadlines and budgets.
Education
Upskill Course - Design & Development
Shaw Academy
New York, NY01-2021
Bootcamp - Digital Marketing
General Assembly
New York01-2016
Bachelor of Arts - Sociology
Boston University
Boston, MA05-2012
Skills
- Digital channel management
- Marketing strategies
- Content strategy development
- Influencer marketing
- Project Management
- Brand storytelling
Timeline
Content Marketing & Social Media Manager (Under the Canopy)
Earthbound Brands
06.2022 - 11.2023
Social Impact Manager
Faherty Brand
06.2021 - 01.2022
Digital Content Manager
Pepperint Eyewear
12.2019 - 09.2021
Head of Digital Marketing
The Hive Showroom
10.2016 - 08.2018
Marketing and PR Coordinator
Iris Covet Book
08.2016 - 10.2016
E-Commerce Manager
Olive + Oak
03.2016 - 07.2016
Showroom Coordinator
Showroom Delfina
01.2016 - 03.2016
Social Media Coordinator
LOOKBOOK
06.2014 - 08.2015
Brand Ambassador
Motorola
07.2013 - 06.2014
Assistant Project Manager
JMPM Design Studio
06.2012 - 07.2013
Upskill Course - Design & Development
Shaw Academy
Bootcamp - Digital Marketing
General Assembly
Bachelor of Arts - Sociology
Boston University
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