Summary
Overview
Work History
Education
Skills
Receptionist
Cleo Yeh

Cleo Yeh

Long Island City,NY

Summary

Strategic and creative growth marketer with a proven track record of driving long-term brand value through targeted messaging, content, partnerships, and integrated multi-channel campaigns across verticals in eCommerce, retail, and wholesale. Expert in building scalable programs, optimizing performance through rigorous testing and iteration, and deepening audience connection to fuel engagement and loyalty. Brings a collaborative and flexible approach paired with a sharp focus on measurable outcomes in dynamic, high-growth environments.

Overview

13
13
years of professional experience

Work History

Freelance Marketing Specialist

Off Hour Studio
01.2024 - Current
  • Scaled market presence by developing and implementing targeted campaigns for clients across retail, hospitality and CPG, crafting curated messaging and positioning for collateral across eCommerce, email and social media.
  • Produced renewed brand guidelines, multi-channel marketing collateral, and launched redesigned website, new features, email templates and flows for a jewelry startup to improve CRO.
  • Developed creator programs and brand messaging initiatives for retail to increased awareness, engagement and positive sentiments.
  • Supported acquisition, lead generation and community-building initiatives, integrating campaigns and content to optimize performance and grow revenue.

Content Marketing & Social Media Manager (Under the Canopy)

Earthbound Brands
06.2022 - 11.2023
  • Executed end-to-end content strategies supporting 360 marketing campaigns, producing and testing original creatives resulting in a 410% increase in new followers, 283% increase in engagement across all channels, and boosting lead capture by 67% YoY.
  • Managed and launched the first partnerships program—owning process from budget, seeding, pitching, negotiating, contracts, deliverables to performance and beyond—leading to a 34M growth in reach, 257% rise in engaged referral sessions and 510% in engaged organic social sessions on-site within the first year.
  • Developed owned, earned and paid media while nurturing existing and establishing new brand opportunities, pitching features for organic placement, acquiring 150+ new brand, press and affiliate connections.
  • Designed multi-channel collateral for impact collaborations with One Tree Planted and Good360 to further broaden awareness around brand mission.

Social Impact Manager

Faherty Brand
06.2021 - 01.2022
  • Implemented social impact framework cross-functionally, liaising with key stakeholders to spearhead new partnerships, amplifying footprint of shared missions and attaining nearly 40 brand collaborations in Q3 and Q4 combined.
  • Managed agencies and creative teams to produce social-first video content, guided by detailed briefing, creator talent list approvals and deliverables, increasing social content reach by 31% MoM.
  • Designed collateral across eComm, social and retail channels, shaping brand story and value proposition tied to environmental, social and cultural responsibility, broadening brand awareness across all digital, retail and wholesale channels, and increasing social following by 36% by year-end.
  • Oversaw circularity program project operations with Hemster, Fabscrap and The Renewal Workshop, launching a tiered campaign rollout driving sustainable awareness and education, generating over 6000 trade-ins post-launch.
  • Guided team members on best practices in program management to create more productive workflows, improving project performance while maintaining transparency throughout every stage.
  • Led strategic planning efforts for long-term organizational growth with mission alignment.

Digital Content Manager

Peppertint Eyewear
12.2019 - 09.2021
  • Managed marketing and design team members to deliver successful recreation of site content, copy, features and style, resulting in a 218% increase in organic traffic to site in the first quarter.
  • Conducted series of A/B tests experimenting with messaging, value propositions and layouts to improve UX and customer journey, increasing the conversion rate by 33% in the first quarter.
  • Collaborated with sales team to develop new pricing, bundle, promo and upselling models, increasing AOV by 79% YoY.
  • Championed the adoption of mobile-responsive design principles in email marketing, implemented list hygiene/segmentation practices, effectively warming the domain with engaged audience lists and improving sender reputation, boosting the open rate by 124% and click rate by 251% post-launch.
  • Produced social-first content, influencer ads and commercials, and seasonal brand campaigns.

Freelance Brand Marketing Specialist

Hemsmith
06.2015 - 03.2019
  • Managed, sourced and produced multi-channel content for brand moments and product launches.
  • Increased awareness through pop-ups, retail events, and trade shows, while capturing leads and conversions through targeted paid social campaigns.
  • Partnered with creators and influencers to amplify brand reach and market presence.
  • Managed budgets for multiple projects simultaneously, while ensuring timely completion of tasks within scope.

Head of Digital Marketing

The Hive Showroom
10.2016 - 08.2018
  • Built brand and product roadmaps based on client's business goals, existing content and main KPI's to hit quarterly sales goals across wholesale and DTC platforms.
  • Crafted and launched multi-channel campaigns, spearheading influencer and affiliate programs, increasing lead generation list growth by 2.3% MoM and conversion rate by 28% in the first year.
  • Mentored interns and associates across marketing and PR departments, aiding in their professional development optimizing campaigns, programs, budget, and spend for entire digital portfolio of RTW and accessory brands.
  • Collaborated with PR and sales teams to organize bi-annual market week events, secure media placements, and increase brand sentiment and loyalty.

Marketing and PR Coordinator

Iris Covet Book
08.2016 - 10.2016
  • Improved team productivity with calendar creation, regular communication on progress updates, fostering a collaborative work environment.
  • Enhanced operational workflows by maintaining well-organized documentation systems and updating records accurately as needed.
  • Gathered and organized materials to support operations.
  • Managed project timelines for successful completion, ensuring milestones were met and deadlines were adhered to.

E-Commerce Manager

Olive + Oak
03.2016 - 07.2016
  • Oversaw inventory control processes for seamless order fulfillment and customer satisfaction.
  • Established a comprehensive email and social media strategy to promote products and interact with customers in real-time, driving brand loyalty.
  • Analyzed sales trends, identifying opportunities for growth and proactively addressing underperforming categories or products.
  • Managed wholesale accounts, closing orders and up-selling based on location, trends and store needs.

Showroom Coordinator

Showroom Delfina
01.2016 - 03.2016
  • Assisted in budget planning for showroom expenses while ensuring maximum return on investment through cost-effective strategies.
  • Supported sales team with trade shows and road shows to represent brands, network and generate larger quantities of account orders.
  • Enhanced customer satisfaction by providing personalized assistance in product selection and design consultation.
  • Ensured accurate documentation of client orders through Joor, leading to fewer discrepancies in fulfillment process and making revisions and add-ons seamless on both ends.

Social Media Coordinator

LOOKBOOK
06.2014 - 08.2015
  • Crafted social media calendar with shareable content that resonated with our fashion-forward followers, driving increased engagement rates and a 12% audience growth.
  • Boosted brand visibility by developing and implementing engaging social media campaigns.
  • Enhanced online engagement with the interactive CTA's and partnered giveaways.
  • Monitored site content, ensuring compliance to blog use, while performing QC on site features.

Brand Ambassador

Motorola
07.2013 - 06.2014
  • Enhanced brand's relaunch to capture younger audience by executing promotional events and engaging customers with product demonstrations through #MeetMoto campaigns.
  • Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
  • Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
  • Generated leads for future business opportunities by collecting customer contact information during promotional events.

Assistant Project Manager

JMPM Design Studio
06.2012 - 07.2013
  • Assisted in the successful completion of projects by coordinating tasks, monitoring progress, and maintaining documentation.
  • Ensured client satisfaction through consistent communication, providing updates on progress and addressing concerns promptly.
  • Planned, monitored and analyzed project costs to meet financial goals.
  • Managed subcontractor relationships effectively to ensure quality workmanship within deadlines and budgets.

Education

Upskill Course - Design & Development

Shaw Academy
New York, NY
01-2021

Bootcamp - Digital Marketing

General Assembly
New York
01-2016

Bachelor of Arts - Sociology

Boston University
Boston, MA
05-2012

Skills

  • Digital channel management
  • Marketing strategies
  • Content strategy development
  • Influencer marketing
  • Project Management
  • Brand storytelling

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