Summary
Overview
Work History
Education
Skills
Timeline
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Cleon Williams, Jr.

Cleon Williams, Jr.

Phoenix,AZ

Summary

Highly motivated professional with 9 years of entrepreneurial and management experience. Skillfully creates and maintains professional and loyal relationships with co-workers, staff and clients while managing administrative and marketing employees. Comfortable working independently as manager and leader and as collaborative team member. Applies business acumen and experience and exercises decisive judgment to meet and exceed organizational goals.

Overview

9
9
years of professional experience

Work History

SEO Manager

| iCrossing
01.2023 - Current
  • Created an end-to-end marketing campaign for a Fortune 50 client that included social media influencers, sponsored sites and app store optimization; Developed the backlink reclamation efforts for a Fortune 50 client to reinstate valuable lost and broken links
  • Analyzed website performance metrics, such as page speed, keyword density, and backlinks, to identify optimization opportunities
  • Optimized landing pages using meta tags, title tags, alt text, anchor text. to improve search engine visibility

Part Owner & Digital Experience Manager

| FC Pinzgau Football Club
12.2021 - Current
  • Provided guidance and direction to staff on best practices in fan ownership
  • Conducted financial analysis to identify cost savings opportunities
  • Developed marketing campaigns to promote the business's services and products

Off Page SEO Specialist - Contract

| Wal-Mart
06.2023 - 01.2024
  • Led the management of Walmart’s backlink profiles to maintain and manage the health and SEO best practices for current links to the site and attract relevant backlinks, in partnership with internal teams
  • Conducted industry and competitor research to discover new opportunities for network building

Senior SEO Specialist

| Perricone MD
03.2023 - 12.2023
  • Responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks
  • Produced monthly reports outlining progress on SEO initiatives

SEO Manager

| Minute Media
01.2022 - 01.2023
  • Worked with all brands across Minute Media, including The Players' Tribune, Mental Floss, Fansided, 90Min, The Big Lead, The Duel, and DBLTAP on SEO strategy and analysis
  • Created story ideas from keyword research, optimizing new and existing content, analyzing organic search performance, backlink analysis, and more
  • Conducted multiple backlink cleanup projects on various sites to improve technical health and restore lost link authority

Senior SEO Specialist - Contract

| Zendesk
08.2022 - 11.2022
  • Coordinated and executed the content strategy to improve the organic search visibility of the Service product
  • Conducted keyword research, content and metadata optimization, competitor research, and organic traffic analysis
  • Communicated content strategy and the impact of SEO to cross-functional teams

Sr. SEO Strategist

| Directive Consulting
06.2021 - 02.2022
  • Provided deep strategic expertise in content marketing and technical SEO to drive value for SaaS clients
  • Displayed exceptional decision making in strategy development to prompt customer generation
  • Developed, tested and implemented automated customer journey strategies using marketing automation tools

SEO Account Manager

| Jordan Digital Marketing
07.2020 - 06.2021
  • Analyzed organic traffic and pertinent SEO data for Fortune 500 companies and innovative start ups
  • Held multidisciplinary role to match clients' diverse SEO needs - from Video SEO and app store optimization to off-page partnership development and content marketing strategy

SEO Strategist

| Ayima, Inc
05.2018 - 07.2020
  • Launched multiple backlink profile clean up campaigns including disavow and broken backlink campaigns; Conducted numerous technical SEO and mobile audits for clients as well as assembled reports to distribute to clients on a monthly or bi-monthly basis through Google Data Studio; Created and implemented the ASO strategy for all applicable clients

SEO Specialist

| Glass Doctor (Neighborly)
09.2014 - 05.2016
  • Pioneered Neighborly's (formally The Dwyer Group) first in-house SEO team; Assisted in increasing organic traffic by 79.1%; the highest increase in organic traffic throughout all Neighborly concepts; Customized web content for over 200 Glass Doctor franchise websites

Education

BBA - Media Business

Baylor University
Waco, TX
08.2014

Skills

  • Proficient in Google Analytics, Google Search Console, SEMrush, Ahrefs, Botify, BrightEdge and Screaming Frog
  • Experienced in HTML, CSS, JavaScript, and Python
  • Content Optimization
  • Strategic Marketing
  • Brand Development and Marketing
  • Social Media Strategy

Timeline

Off Page SEO Specialist - Contract

| Wal-Mart
06.2023 - 01.2024

Senior SEO Specialist

| Perricone MD
03.2023 - 12.2023

SEO Manager

| iCrossing
01.2023 - Current

Senior SEO Specialist - Contract

| Zendesk
08.2022 - 11.2022

SEO Manager

| Minute Media
01.2022 - 01.2023

Part Owner & Digital Experience Manager

| FC Pinzgau Football Club
12.2021 - Current

Sr. SEO Strategist

| Directive Consulting
06.2021 - 02.2022

SEO Account Manager

| Jordan Digital Marketing
07.2020 - 06.2021

SEO Strategist

| Ayima, Inc
05.2018 - 07.2020

SEO Specialist

| Glass Doctor (Neighborly)
09.2014 - 05.2016

BBA - Media Business

Baylor University
Cleon Williams, Jr.