Cleveland Canova
Automotive Digital Marketing Specialist
West Chester,OH
Summary
Creative Marketing Director with expertise across multiple facets of marketing channels including email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations. High-achieving Marketing Director offering 10 plus years of progressive experience in the Automotive Industry. Strategic decision maker and operational problem solver. Exceptional ability to develop successful programs that drive company growth.
Overview
9
9
years of professional experience
Work History
Facebook Auto Events
Facebook Events
West Chester, OHIO
03.2020 - Current
- Increased website traffic by average of 45% each month using targeted Facebook Ads combined with our Digital BDC. .
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Organized and executed robust, creative experiential marketing events.
- Evaluated target market research and adjusted strategy to address competitive influences and changing market.
Account Executive
Clean Auto Promotions
West Chester, OHIO
01.2012 - 02.2020
- Primary objective was the creation and targeting of Automotive Direct Mail campaigns to drive traffic into the dealerships and increase both sales and fixed operations.
- Provided automotive expert staffing to ensure that the foot traffic into the dealerships were presented and sold vehicles at a higher gross profit therefore giving the dealer increased revenues for the duration of our events.
- Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
- Created and presented media and advertising packages to prospective customers.
- Directed production of all advertising materials, including preparing copy, evaluating proofs and enhancing layouts.
- Directed all creative aspects of advertising campaigns.
- Made outbound calls to existing customers to upsell advertising packages.
Education
Bachelor of Arts - History Education
University of Cincinnati
Cincinnati, OH 01.1998 - 05.1998
Skills
Sales and marketing
Accomplishments
- In my 20 plus years working in the automotive industry I consistently was on the forefront of new advertising innovations with respect to staffing and marketing. My focus has always been on what problems I can solve for my dealer clients. Ultimately being a problem solver makes my client's job easier and that is the essence of effective progressive sales.
Timeline
Facebook Auto Events
Facebook Events
03.2020 - Current
Account Executive
Clean Auto Promotions
01.2012 - 02.2020
Bachelor of Arts - History Education
University of Cincinnati
01.1998 - 05.1998
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