Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Cleyton Pacheco

Philadelphia,PA

Summary

Dynamic marketing manager with 15 years of experience in the cardiovascular industry across Latin America and the United States. A strategic thinker with a proven track record in driving execution and leading teams, I excel in product launches, competitive analysis, customer engagement, and crafting comprehensive go-to-market plans. Skilled in budgeting, forecasting, digital strategy, and collaborating with cross-functional teams in matrix organizations, I bring energy, strong communication, and leadership to every project I undertake.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Area Therapy Advancement Manager

Johnson & Johnson
Philadelphia, PA
05.2024 - Current
  • Led a field marketing team to partner with customers, identifying bottlenecks for EP procedure growth and achieving a quota of approximately 100M USD year over year.
  • Doubled team size within two years, enhancing operational capabilities and market reach.
  • Developed and implemented a Health IT specialist program to support strategic initiatives.

Latin America Marketing Lead

Johnson & Johnson
Sao Paulo, Brazil
06.2018 - 04.2024
  • Developed and executed the regional strategic plan for the electrophysiology business unit, driving market growth and gaining over 6pp of share in 4 years.
  • Led an agile-trained project team to improve profitability, successfully restoring the region to a healthy contribution margin in 2022.
  • Launched a direct-to-patient marketing digital strategy and introduced a market intelligence tool, enhancing execution and end-to-end logistics while building the strategic framework for therapy advancement in the region.

National Marketin Manager

Abbott
Sao Paulo, Brazil
08.2016 - 12.2017
  • Managed the coronary portfolio within the Vascular Division in Brazil, overseeing a 50M USD franchise.
  • Redefined strategic product portfolio and positioning, achieving 107% of the annual plan through aligned sales incentives.
  • Integrated St. Jude Medical’s products into the portfolio, generating an additional 12MM USD in revenue and led a team of three direct reports.

Market Development Manager

Medtronic
Sao Paulo, Brazil
07.2013 - 07.2016
  • Developed and executed launch strategies for new Atrial Fibrillation therapies, including Cryoablation and Phased RF (PVAC).
  • Led and managed national direct sales team and distributor sales, driving significant market presence.
  • Achieved 16% business growth in the first year and 77% in the second year, surpassing market growth and business plans.

Sales Representative

Medtronic
Sao Paulo, Brazil
02.2010 - 05.2013
  • Served as clinical specialist and sales representative for implantable cardiac rhythm devices.
  • Elaborated strategic plans for key accounts in São Paulo and restructured the indirect channel for the upstate market, consistently exceeding business plans.
  • Trained distributors on new device launches and developed comprehensive educational materials.

Education

MBA -

Strategic Business Management
Sao Paulo
12-2018

Bachelor of Science - Biology And Chemistry

Geneva College
Pennsylvania
07-2017

Skills

Servant Leadership

Data Analytics

Change Management

Creative Thinking

Problem Solving

Certification

  • Behavioral Science Executive Education Program at Columbia, NY

Timeline

Area Therapy Advancement Manager

Johnson & Johnson
05.2024 - Current

Latin America Marketing Lead

Johnson & Johnson
06.2018 - 04.2024

National Marketin Manager

Abbott
08.2016 - 12.2017

Market Development Manager

Medtronic
07.2013 - 07.2016

Sales Representative

Medtronic
02.2010 - 05.2013

MBA -

Strategic Business Management

Bachelor of Science - Biology And Chemistry

Geneva College

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Cleyton Pacheco