CHRISTINA LAVANDERA FAYARD
Pensacola,FL
Summary
Accomplished marketing professional with extensive experience executing high-impact campaigns at Milsoft Utility Solutions, Inc. Expertise in marketing automation tools such as HubSpot and enhances strategic planning and project management capabilities. Bilingual in English and Spanish, adept at driving engagement through innovative strategies while blending analytical insights with strong communication skills. Aiming to leverage this skill set to further elevate brand visibility in a fast-paced environment.
Overview
27
27
years of professional experience
Work History
Junior Marketing Assistant
Milsoft Utility Solutions, Inc.
Abilene, TX (Remote Position)
05.2009 - Current
- Proficient in Marketo, Pardot, Act-On, and HubSpot marketing automation.
- Assisted in the development and implementation of marketing campaigns.
- Tracked communications strategies, advertising campaigns, and marketing approaches to measure successes and failures.
- Maintained accurate records of all marketing materials produced.
- Responsible for all marketing campaigns, from scheduling to execution.
- Proofread and finalize marketing communications and documentation before release.
- Managed social media accounts, increasing follower engagement.
- Updated web pages and social media profiles to reflect proactive strategies and engage customers.
- Helped to plan and execute webinars and online presentations.
- Coordinated logistics for external marketing events and conferences.
Grant Director
Northwest Florida Prevention Coalition
Pensacola, FL
10.2007 - 05.2008
- Coordinated the Enforcing Underage Drinking Laws (EUDL) grant and the Substance Abuse Response Guide (SARG) project grant.
- Developed and implemented a strategic plan to increase the enforcement of underage drinking laws while working with coalition and community members.
Youth Market Director
American Heart Association
Pensacola, FL
08.2006 - 07.2007
- Managed over 100 schools in six counties with school-based fundraising programs, Jump Rope for Heart and Hoops for Heart, while meeting aggressive recruitment and fundraising goals.
Project Manager, Marketing Production Management
Discovery Communications, Inc.
Silver Spring, MD
08.2003 - 04.2006
- Responsible for coordinating and facilitating the production process from creative conception to final spot approval for Discovery Network’s Advertising and Promotions Department.
- Managed the production budget and schedule, including working directly with music clearance houses to license music for on-air promotions.
- Worked with global advertising agencies and production companies on the pre-bid process, including director selection through post-production, to ensure the brand message's effectiveness, accuracy, and impact.
Account Manager
Discovery Communications, Inc.
Silver Spring, MD
10.2002 - 08.2003
- Managed the client's print advertising and collateral projects within Discovery Creative Resources.
- Responsible for monitoring clients' annual marketing plans to prepare for upcoming projects and workload and to initiate campaign start dates.
Creative Project Manager
GSD&M Advertising
Austin, TX
02.2000 - 04.2002
- Supervised the production team responsible for developing and releasing print, radio, TV, out-of-home, and promotional materials for Southwest Airlines, Brinker International, and SBC/Cellular One.
- Trained new account service teams on the agency process.
Traffic Coordinator / Media Assistant
Stanhope & Geiger Advertising
Austin, TX
11.1999 - 02.2000
- Assisted media buyers with clients' media requests, insertion orders, and media calendars.
Public Relations Intern
TateAustin Public Relations
Austin, TX
08.1998 - 05.1999
Education
Bachelor of Arts - Mass Communications / Public Relations, Psychology
Texas State University
San Marcos, TX05.1999
Skills
- Bilingual - English and Spanish
- CRM Software
- Marketing Automation (campaign management and analytics)
- Google Analytics and SEO
- Organization, prioritizing projects, and multitasking
- Verbal and written communication to offer project support
References
References available upon request.
Timeline
Junior Marketing Assistant
Milsoft Utility Solutions, Inc.
05.2009 - Current
Grant Director
Northwest Florida Prevention Coalition
10.2007 - 05.2008
Youth Market Director
American Heart Association
08.2006 - 07.2007
Project Manager, Marketing Production Management
Discovery Communications, Inc.
08.2003 - 04.2006
Account Manager
Discovery Communications, Inc.
10.2002 - 08.2003
Creative Project Manager
GSD&M Advertising
02.2000 - 04.2002
Traffic Coordinator / Media Assistant
Stanhope & Geiger Advertising
11.1999 - 02.2000
Public Relations Intern
TateAustin Public Relations
08.1998 - 05.1999
Bachelor of Arts - Mass Communications / Public Relations, Psychology
Texas State University
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