Overview
Work History
Education
Skills
Accomplishments
Timeline
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Cliff Jackson

Camden,NJ

Overview

4
4
years of professional experience

Work History

Social Media Specialist

Pro Football Network
07.2024 - Current
  • Develop and implement comprehensive social media strategies for multiple platforms including Facebook, Instagram, Twitter, TikTok.
  • Analyze social media metrics and generate reports to measure the effectiveness of campaigns and inform strategy adjustments.
  • Developed monthly content calendars outlining post topics, images, and captions in advance for streamlined scheduling processes.

Social Media Manager

Reju App
04.2023 - 08.2024
  • Developed and executed comprehensive social media strategies to increase brand visibility and engagement across various platforms, including Facebook, Instagram, Twitter, and LinkedIn leading to a 23% increase in overall engagement.
  • Cultivated relationships with influencers and industry partners to expand brand reach and foster community engagement.
  • Analyze social media metrics and generate detailed reports to assess campaign effectiveness and guide strategic decisions

Youtube Manager

Warner Bros
07.2022 - 08.2023
  • Increased views by 60% implementing Pop culture and relatable titles to engage with different audiences.
  • Monitor YouTube analytics to track performance and identify areas of improvement, resulting in a 30% increase in engagement and a 25% increase in revenue.
  • Optimized video SEO and metadata, resulting in a 200% increase in search visibility and improved ranking on YouTube search results and suggested videos.

YouTube Coordinator

National Football League Inc.
08.2020 - 07.2022
  • Raised Can't Miss Play video to views 32%, watch time 30%, & impressions 27% in less content since 2020 through implementation of more engaging titles rather than generic highlight titles.
  • Increased Partner Revenue for Can't Miss Play and Vertical Videos 70% in 2021.
  • Collaborated with cross-functional teams, including content creators, social media managers, and marketing specialists, to align YouTube initiatives with overall business goals and objectives.
  • Daily upload of content to NFL's YouTube channels and track trends in consumption with analytics group to help make decisions on what content is resonating with users

Education

Bachelor of Science - Mass Communications

The Lincoln University
New Oxford, PA
05.2015

Skills

  • Social Media Strategy Development
  • Content Creation & Optimization
  • Performance Tracking
  • Content Marketing
  • Graphic Design Tools (eg, Adobe Creative Suite, Canva)

Accomplishments

Two-time Sports Emmy Award Winning Editor for Outstanding Edited Event Coverage of NFL Game Day All Access.

Timeline

Social Media Specialist

Pro Football Network
07.2024 - Current

Social Media Manager

Reju App
04.2023 - 08.2024

Youtube Manager

Warner Bros
07.2022 - 08.2023

YouTube Coordinator

National Football League Inc.
08.2020 - 07.2022

Bachelor of Science - Mass Communications

The Lincoln University

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Cliff Jackson