Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

Clifton Brett

Chapel Hill,NC

Summary

Highly experienced designer and marketer with a background in email and social media marketing, as well as branding, software, and web design

Detail-oriented team player with strong organizational skills and the ability to handle multiple projects with a high degree of accuracy. Currently looking for a role with approximately 30 hours of consistent work to balance out current work load as a freelancer.

Learn more about me at www.lair.media/about-cliff-lesley/

Overview

2025
2025
years of professional experience
5
5
years of post-secondary education

Work History

Web UI Designer

AndiSites
Pittsboro, NC
5 2023 - Current
  • Working directly with clients on project scope, and synthesizing feedback across multiple rounds of iteration
  • Guiding iterated production approach by managing team Kanban board
  • Wireframing websites for UX Copy and page structure
  • Prototyping page designs and online programs in Adobe XD
  • Producing pages using WordPress Elementor
  • Working with developers to realize project’s visual front-end needs
  • Leveraged WordPress to design and update websites, landing pages and other digital assets to support communication and marketing strategies
  • Identified, documented and reported on technical factors impacting interface performance.
  • Tested websites at different design and production stages to assess conformance with designs.
  • Researched and proposed new solutions to make website more user-friendly.
  • Monitored emerging UX design trends and practices for useful techniques and cutting-edge developments suitable for integration into future projects.

UI/UX Designer

SMRT Systems
Raleigh, NC
06.2021 - 06.2023
  • Ideate SMRT information architecture
  • Communicated with CEO and CTO to translate project requirements and business objectives into polished user interfaces.
  • Operated in global development environment, working across multiple time zones and cultures.
  • Drove UI requirements through to implementation, complete with accurate sizing estimates and task breakdowns.
  • Converted abstract ideas and requirements into user personas and storyboards.
  • Used wireframes, mock-ups and prototypes to establish user interface design, architecture and UX copy.
  • Design SMRT App User Flow Charts
  • Design SMRT App User Interface (UI) Prototypes
  • Design SMRT App User Interface (UI) Mockups

UX Writer & Digital Strategist

The Lionfish Company
Ashville, North Carolina
02.2021 - 02.2022
  • Develop UX Copy and website page structure using text-based, low-fidelity wireframe documents
  • Utilized exceptional writing skills to produce engaging content.
  • Repurposed and optimized existing content for use in different mediums.
  • Customized client messaging to reach and capture their target audience and drive engagement.
  • Presented clients with unique copy options based on overall marketing objectives.
  • Managed competing deadlines with efficiency.
  • Build websites off of wireframe documents using WordPress' Elementor, WordPress Cornerstone, and Webflow
  • Designed highly engaging interactive user interfaces that complied with modern web standards.
  • Troubleshot technical issues and optimized websites for search engine optimization, performance and accessibility.

Digital Marketing Strategist & Content Supervisor

Seal The Seasons
Chapel Hill, NC
07.2019 - 12.2021
  • Managed STS Email List in Constant Contact, and conducted email campaigns on behalf of the brand
  • Execute and deliver content on behalf of STS marketing team based on SEO targets
  • Researched and wrote original content for case studies, emails and newsletters.
  • Completed thorough research into assigned topics.
  • Establish seasonal strategy for dynamic content on website
  • Drafted UX Copy for STS Brand Website, and supporting product pages
  • Collaborated with team members on topic ideation to determine key buyer personas and goals.
  • Conducted interviews with subject matter experts to generate topics.
  • Followed company policies and editorial guidelines to craft thorough, well-written content.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Re-Designed STS Brand Website
  • Designed Assets for print, company website, email, and social media using Photoshop, InDesign, Adobe Premiere, Adobe After Effects, and Lightroom Classic
  • Developed and pitched content ideas to stakeholders and company leadership
  • Utilized qualitative and quantitative data to inform content decisions and drive continuous optimization efforts.
  • Analyzed user feedback and data to refine content strategies and continually improve user journeys.
  • Boosted sales through the creation and execution of targeted advertising campaigns.
  • Conducted research to analyze customers' behavior, preferences and purchasing habits.

SEO Analyst

3 Birds Marketing
Chapel Hill, NC
01.2018 - 03.2019
  • Analyzed website performance using Google Analytics and other tools to identify areas requiring optimization efforts.
  • Increased search engine rankings for target keywords through on-page and off-page optimization techniques.
  • Boosted customer engagement with creation of high-quality, shareable content that adheres to SEO best practices.
  • Conducted a variety of Digital Marketing services for Toyota, Honda, Nissan, Lexus & Acura.
  • Assessed search engine results pages for stores in each OEM dealership network.
  • Scored dealership review performance, consistency and optimization standards established by OEM reputation policies.
  • Enforced content strategy standards based on specifications outlined by the OEM.
  • Analyzed dealership websites for operability, promotionals, inventory and accessibility.
  • Write responses to negative and positive social reviews on behalf of select dealerships.
  • Excelled in a fast-paced, deadlines driven environment where roles could quickly change, and only the most committed employees survive the demands of work.

Education

Bachelor of Arts - English

University of North Carolina At Chapel Hill
Chapel Hill, NC
05.2007 - 12.2011

Skills

Project Presentations

Design implementation

Analytical and Critical Thinking

Adobe Photoshop

Wordpress Elementor

Search Engine Optimization

Google Analytics understanding

Market Analysis

Communication and writing skills

Awards

U.S. Special Operations Command (SOCOM) Dragons Lair Innovation Award, Winner 2023
Project: Marne Mold Contamination Application Tool (MCAT), U.S. Army 3rd Infantry Division


I recently was the lead UI designer for an award winning project within the U.S. Army. The project focuses on solving the problem of mold contamination currently plaguing barracks locations at U.S. Army installations across the United States. Along with the efforts of SPC. Salem Ezz and LT. Christopher Aliperti, my team researched, designed, and developed a software based mold contamination reporting tool that is currently in the process of being developed by engineers within the Army.Directly resulting from the success of this project, the 3rd Infantry Division was able to obtain funding for the Marne Innovation Center, which provides a space for both private sector civilians and military personnel to work together on solving complex technical challenges facing the U.S. Army.

Timeline

UI/UX Designer

SMRT Systems
06.2021 - 06.2023

UX Writer & Digital Strategist

The Lionfish Company
02.2021 - 02.2022

Digital Marketing Strategist & Content Supervisor

Seal The Seasons
07.2019 - 12.2021

SEO Analyst

3 Birds Marketing
01.2018 - 03.2019

Bachelor of Arts - English

University of North Carolina At Chapel Hill
05.2007 - 12.2011

Web UI Designer

AndiSites
5 2023 - Current

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Clifton Brett