Clifton Elder
Columbus,OH
Summary
Marketing professional with reputation for consistently delivering impactful marketing strategies and campaigns. Recognized for collaborative approach and achieving results through effective teamwork and adaptability. Skilled in digital marketing, brand management, and strategic planning with focus on meeting organizational goals.
Overview
14
14
years of professional experience
Work History
Marketing Manager
Ohio State Online Programs | The Ohio State University
04.2024 - Current
- Developed and executed marketing strategies to increase visibility and enrollment in Ohio State’s online programs, driving a 25% increase in applications over two academic years
- Led targeted campaigns across social media, email, and digital platforms, resulting in 15-20% growth in engagement and a10-15% improvement in conversion rates
- Conducted market research to identify trends in online education, leveraging insights to refine positioning strategies
- Collaborated with academic departments, admissions, and student services to align marketing efforts with program objectives
- Created content for digital campaigns and marketing materials, reinforcing brand identity and engaging prospective students
- Implemented data analytics frameworks to measure campaign performance and provide actionable insights to senior leadership
- Managed marketing budgets and optimized resource allocation to maximize ROI on all initiatives
Sr. Employment Marketing and Branding Manager
Quantum Health
06.2021 - 04.2024
- Directed digital marketing and social media strategies to enhance brand visibility, employee retention, and external recruitment
- Developed and executed company’s employment branding strategy, managing budget and ensuring alignment with organizational goals
- Created visual content and brand messaging, ensuring consistency across digital advertising and recruitment platforms
- Identified target audiences and developed communication plans to engage and attract qualified candidates
- Analyzed monthly reports to track recruitment marketing activities, performance, and budget compliance
Associate Business Analyst, Staffing
Morgan Stanley
10.2015 - 06.2021
- Managed daily, weekly, and monthly reporting of staffing metrics, identifying areas for optimization across workgroups
- Developed risk management strategies and delivered recommendations to senior leadership on staffing requirements
- Extracted and analyzed data to provide insights to key stakeholders
- Led reviews of business processes, identifying opportunities for improvement and implementing optimization strategies
- Coordinated project execution and monitoring across product lines, working with cross-functional teams
Marketing Analyst
CareerBuilder
03.2014 - 10.2015
- Assisted clients in optimizing their brand image for attracting qualified candidates while maintaining brand integrity
- Conducted market research to assess competitive landscape and identify target audiences
- Provided account research, ROI analysis, and data insights to expand recruitment opportunities
- Monitored client budgets, comparing actual results to forecasted performance
- Implemented SEO/SEM strategies to optimize content and improve applicant conversion rates
Sr. Marketing/Social Media Specialist
Morgan Stanley
04.2011 - 03.2014
- Leveraged social media platforms to market products, services, and generate sales leads
- Collaborated with creative teams to develop engaging content that resonated with customers while maintaining brand consistency
- Managed digital and print campaigns, adhering to budget and industry standards
- Used key social media metrics to evaluate effectiveness of marketing initiatives and adjust strategies accordingly
Education
Master of Science - Marketing
Southern New Hampshire University
Hooksett, NH03.2020
Bachelor of Arts - Organizational Leadership
University of Toledo
Toledo, OH01.2009
Skills
- Social Media Marketing
- Brand Building & Strategy Planning
- Campaign Development &Management
- SEO/SEM & Content Creation
- Market Research & Data Analytics
- Project & Resource Management
- Microsoft Office Suite
- Salesforce
- Google Analytics
- Hootsuite & HubSpot
- A/B Testing & Copywriting
- Canva & CMS/CRM Platforms
- Budget Management
- Marketing lead generation
Timeline
Marketing Manager
Ohio State Online Programs | The Ohio State University
04.2024 - Current
Sr. Employment Marketing and Branding Manager
Quantum Health
06.2021 - 04.2024
Associate Business Analyst, Staffing
Morgan Stanley
10.2015 - 06.2021
Marketing Analyst
CareerBuilder
03.2014 - 10.2015
Sr. Marketing/Social Media Specialist
Morgan Stanley
04.2011 - 03.2014
Master of Science - Marketing
Southern New Hampshire University
Bachelor of Arts - Organizational Leadership
University of Toledo
Similar Profiles
Courtney ShaulCourtney Shaul
Executive Director of Development, College of Nursing and College of Optometry at The Ohio State UniversityExecutive Director of Development, College of Nursing and College of Optometry at The Ohio State University
Grace MazzeoGrace Mazzeo
Research Assistant at The Ohio State University College of VeterinaryResearch Assistant at The Ohio State University College of Veterinary
Raelynne M. MasonRaelynne M. Mason
Advising Support Specialist at Ohio State UniversityAdvising Support Specialist at Ohio State University