Clifton Elder
Columbus
Summary
Marketing professional with a reputation for consistently delivering impactful marketing strategies and campaigns. Recognized for a collaborative approach, and achieving results through effective teamwork and adaptability. Skilled in digital marketing, brand management, and strategic planning, focusing on meeting organizational goals.
Overview
14
14
years of professional experience
Work History
Marketing Manager
Ohio State Online
Columbus
04.2024 - Current
- Company Overview: The Ohio State University
- Developed and executed marketing strategies to increase visibility and enrollment, driving a 25% increase in applications over two academic years
- Led targeted campaigns across social media, email, and digital platforms, achieving a 15-20% growth in engagement and a 10-15% improvement in conversion rates
- Conducted market research and data analytics to refine positioning strategies
- Created content incorporating SEO/SEM strategies and A/B testing to optimize digital campaigns
- Managed marketing budgets, optimizing resource allocation for maximum ROI
- Utilized Google Analytics, Salesforce, and Tableau to track campaign performance and inform data-driven decision-making
- The Ohio State University
Sr. Employment Marketing and Branding Manager
Quantum Health
Columbus
06.2021 - 04.2024
- Developed and executed the company’s employment branding strategy, aligning it with organizational goals
- Created brand messaging and visual content for digital advertising and recruitment platforms
- Managed digital marketing campaigns using CMS/CRM platforms, Google Ads, Meta, and LinkedIn to enhance brand visibility
- Conducted data analytics and reporting to measure campaign success and optimize recruitment marketing strategies
Associate Business Analyst, Staffing
Morgan Stanley
Columbus
10.2015 - 06.2021
- Managed staffing metrics reporting to optimize resource allocation
- Developed risk management strategies and provided insights to senior leadership
- Conducted data extraction and analysis, using insights to inform business decisions
- Led project execution and process improvement initiatives to enhance efficiency
Marketing Analyst
CareerBuilder
Chicago
03.2014 - 10.2015
- Assisted clients in brand building and strategy planning to attract qualified candidates
- Conducted market research to assess the competitive landscape and target audiences
- Provided ROI analysis and data-driven insights to optimize recruitment efforts
- Implemented SEO/SEM strategies and content creation to improve applicant conversion rates
Sr. Marketing/Social Media Specialist
Morgan Stanley
Columbus
04.2011 - 03.2014
- Managed social media marketing campaigns to enhance brand presence and generate leads
- Created engaging content while maintaining brand consistency across platforms
- Monitored key social media metrics using CRM Platforms to refine marketing strategies
Education
Master of Science - Marketing
Southern New Hampshire University
Hooksett, NH03.2020
Bachelor of Arts - Organizational Leadership, Business Marketing
University of Toledo
Toledo, OH01.2009
Technical And Marketing Expertise
- Digital Marketing & Campaign Management: Social Media, SEO/SEM, A/B Testing, Lead Generation
- Brand Strategy & Content Creation: Copywriting, Graphic Design, CRM Platforms
- Market Research & Data Analytics: Google Analytics, Salesforce, Tableau
- Project & Resource Management: Budgeting, Reporting, Cross-functional Collaboration
Timeline
Marketing Manager
Ohio State Online
04.2024 - Current
Sr. Employment Marketing and Branding Manager
Quantum Health
06.2021 - 04.2024
Associate Business Analyst, Staffing
Morgan Stanley
10.2015 - 06.2021
Marketing Analyst
CareerBuilder
03.2014 - 10.2015
Sr. Marketing/Social Media Specialist
Morgan Stanley
04.2011 - 03.2014
Master of Science - Marketing
Southern New Hampshire University
Bachelor of Arts - Organizational Leadership, Business Marketing
University of Toledo
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