Executive with 25+ years of experience in driving revenue growth, expanding markets, building high-performing teams, and delivering results across diverse industries including Smart Home, Consumer Electronics, SaaS & RMR models, Electronic Security and Systems Integration. Proven track record of success in various senior leadership roles such as Sr. Director of Adjacent Market/Channel Expansion, Vice President of Sales and Marketing, Founder/President, and Sales Management. Expertise includes:
-Developing and executing strategic initiatives to leverage organizational strengths and achieve market success.
-Building and managing high-performing teams to achieve sales and marketing objectives.
-Expanding market presence through effective channel and partner development.
-Demonstrated financial acumen and strong negotiation skills.
Work History
Sr. Director - Security and Builder Market
Snap One
07.2018 - Current
Increased sales revenue by developing, implementing and executing innovative sales, marketing, and customer acquisition strategies.
Increased Unique Buying Partners from ~1600 to ~2600. Grew Revenue +85% (~13% CAGR) from $67MM to $125MM
Expanded market share with aggressive prospecting and strategic partnerships.
Led a high-performing sales team, providing coaching, mentoring, and performance management.
Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
Secured key accounts with targeted presentations, strengthening brand reputation amongst industry leaders.
Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players
Vice President of Sales and Marketing
Optex
06.2011 - 07.2018
Delivered consistent revenue growth by identifying new business opportunities and executing targeted sales initiatives.
Led a team of 14 sales and marketing professionals to achieve consistent growth in market share.
Spearheaded product launches, effectively positioning products in competitive markets.
Drove market penetration, establishing a strong presence across diverse industries and sectors. Developed overall marketing strategy and support implementation across 5 departments.
Championed the adoption of CRM systems, improving lead management and increasing overall productivity levels within the department.
Cultivated strong relationships with key industry partners and distributors, enhancing brand visibility and credibility.
Optimized pricing strategies to maximize profitability while remaining competitive within the marketplace.
Strengthened professional relationships through active participation in industry conferences and events.
Founder/ President
Systems Group (Alarm One, Odeon, Praetorian)
05.1998 - 12.2010
Determined business plan, mission statement, and vision.
Established a successful startup by researching market opportunities, creating a business plan, and securing funding. Grew to ~$10MM by year 5.
Managed financial aspects of the business including budgeting, forecasting, cash flow management, and financial reporting to stakeholders.
Created and monitored promotional approaches to increase sales and profit levels.
Guided team members through periods of change by providing clear communication on expectations and objectives moving forward.
Successfully navigated challenging economic conditions by adapting business strategies quickly in response to changing market dynamics.
District Manager
ADT Security Services
04.1993 - 03.1998
Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
Increased sales revenue by developing and implementing effective sales strategies for the district (5 branches).
Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
Recruited and coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
Education
1991-1993 - Honors Program, Pre-Law Social Science
Universtity of Houston
Houston, TX
Skills
Collaborative Leadership
Key Performance Indicators
Strategic Planning
Verbal and written communication
Strategies and goals
Financial Management
Contract Negotiation
Business Development
Sales management
Sales Force, Power Point, Excel, Power BI, Outlook,
Timeline
Sr. Director - Security and Builder Market
Snap One
07.2018 - Current
Vice President of Sales and Marketing
Optex
06.2011 - 07.2018
Founder/ President
Systems Group (Alarm One, Odeon, Praetorian)
05.1998 - 12.2010
District Manager
ADT Security Services
04.1993 - 03.1998
1991-1993 - Honors Program, Pre-Law Social Science