Cloie Barcelona
Houston,TX
Summary
Dynamic digital marketing professional known for achieving impactful results through strategic use of social media, brand marketing, and business development techniques.
Demonstrated expertise in executing successful email marketing campaigns, managing effective social media strategies, and analyzing digital trends to drive engagement levels.
Collaborates seamlessly with internal teams and external partners to deliver consistent brand messaging and an intuitive user experience.
Overview
12
12
years of professional experience
Work History
Marketing & Communications Creative Assistant
Mad Hat Maven
Houston, TX
05.2024 - Current
- Designed and deployed email campaigns to promote social media events, track campaign performance, and provide insights to optimize future efforts
- Managed and scheduled social media content across platforms, increasing engagement by 25% over six months
- Worked closely with creative teams and vendors to ensure timely delivery of marketing assets, maintaining brand consistency
- Monitored web and social media activity, producing regular reports to assess trends and refine strategies
- Developed content for websites, blogs, press releases, ad copy.
Founder & Creative Director
Collages by Cloie
Houston, TX
01.2020 - Current
- Effectively drove the growth of a brand through the use of aesthetic visual content to promote other businesses
- Coordinated events to boost brand awareness and enhance client engagement
- Drove a 30% growth in online followers by developing and executing effective content strategies across web and social media platforms
- Worked closely with diverse clientele to design customized marketing materials reflecting their unique brand vision and targets
Pet-Sitting Company
Pet-Sitting With Cloie
Houston, TX
01.2019 - Current
- Managed properties and cared for pets, maintaining client satisfaction and ensuring pet safety.
- Created and implemented innovative promotional tactics resulting in increased brand recognition and expanded customer base for pet-sitting services.
Social Media & Marketing Coordinator
Freelance
Houston, TX
01.2019 - 05.2024
- Crafted and executed email campaigns for multiple clients resulting in an average open rate of 22% and click-through rate of 5%
- Executed successful SEO strategies to elevate client website rankings on search engines, yielding a 20% rise in organic site visits.
- Utilized Adobe Photoshop and Canva to create visually captivating graphics for social media and web, maintaining brand consistency.
- Assisted with creating digital advertisements for various online platforms.
- Created content such as videos, blogs, and articles highlighting the company's offerings.
- Managed relationships with vendors involved in promotional activities.
Sales Associate
Kate Spade New York
Cypress, TX
10.2015 - 10.2016
- Achieved individual sales goals and delivered exemplary customer service, enhancing the brand experience for customers.
- Tracked sales performance metrics to identify trends in market place.
- Demonstrated product features and benefits for customers' needs.
- Processed returns, exchanges, and refunds in accordance with company policies.
- Processed transactions using a point-of-sale system.
Performing Arts Specialist
Lone Star College System
Tomball, TX
10.2014 - 07.2015
- Created marketing materials such as posters and flyers for upcoming shows or events related to the performing arts program.
- Promoted shows and performances through social media and community interaction.
- Collaborated with directors to create vision for each production.
- Provided support and guidance to colleagues to maintain a collaborative work environment.
- Operated a variety of machinery and tools safely and efficiently.
Student Life Coordinator
Lone Star College
Tomball, TX
08.2013 - 01.2014
- Coordinated events and managed social media content, supporting student engagement and campus activities.
- Provided guidance and support to student organizations regarding administrative processes such as event planning, budgeting, and marketing campaigns.
- Organized special events like festivals or conferences that promoted academic success within the community.
- Managed online presence through social media platforms such as Facebook, Twitter, Instagram.
TRIO Department Assistant
Lone Star College System
Tomball, TX
02.2013 - 05.2013
- Managed daily operations, including scheduling meetings and coordinating resources.
- Developed tracking systems to monitor progress on projects and tasks within the department.
- Provided administrative support for staff members, such as creating presentations and organizing documents.
- Performed data entry into various databases used by the organization.
Education
Bachelor of Arts in Communications - Media Production
University of Houston
Houston, TX05.2019
Skills
- Digital Marketing
- Email Campaigns
- Social Media Management
- SEO/SEM
- HTML
- Microsoft Excel
- Adobe Photoshop
- Canva
- Data Analysis
- Trend Analysis
- Audience Segmentation
- Reporting & Analytics
- Project Coordination
- Vendor Management
- Team Collaboration
- Photography
- Content Marketing
- Event Planning
- Public Relations
- Video Production
- Branding
- Social Media Marketing
Groups
Delta Psi Omega, National Theatre Honor Society, 2015, Present
Special Projects
Worked closely with Rick Lowe, renowned artist, professor, and creator of Project Row Houses, to develop initiatives that brought greater awareness to Black-owned businesses surrounding the University of Houston. Assisted in the creation and execution of campaigns aimed at fostering community engagement and supporting local businesses through digital marketing and social media strategies.
Publications
True Art Never Kills, Lone Star College’s Inkling Magazine, https://www.lonestar.edu/departments/studentactivities/Inkling_Magazine_24_Beta.pdf
Accomplishments
- Graduate of Lone Star College Leadership Program
Volunteer
- Volunteers with HRC-Houston
- Co-Host of Girls Above Society
I’m dedicated to empowering young women by mentoring them on navigating the challenges of bullying and social media in today’s digital landscape.
Additionally, I foster global connections as a pen pal with girls from Ghana, offering support and guidance across borders.
Timeline
Marketing & Communications Creative Assistant
Mad Hat Maven
05.2024 - Current
Founder & Creative Director
Collages by Cloie
01.2020 - Current
Social Media & Marketing Coordinator
Freelance
01.2019 - 05.2024
Pet-Sitting Company
Pet-Sitting With Cloie
01.2019 - Current
Sales Associate
Kate Spade New York
10.2015 - 10.2016
Performing Arts Specialist
Lone Star College System
10.2014 - 07.2015
Student Life Coordinator
Lone Star College
08.2013 - 01.2014
TRIO Department Assistant
Lone Star College System
02.2013 - 05.2013
Bachelor of Arts in Communications - Media Production
University of Houston