Clurra Goodwin
Waco,TX
Summary
Event marketing and content operations professional with 13 years of experience supporting B2B conferences, summits, field events, webinars, and digital campaigns. Skilled at building event content plans, shaping audience messaging, managing speaker and session materials, coordinating cross-functional timelines, and driving registration and lead generation goals. Known for being dependable, organized, tactical, and able to keep complex event programs moving from planning through post-event follow-up.
Overview
13
13
years of professional experience
6
6
Certifications
Work History
Content Operations Lead
Indeed
Remote
10.2025 - Current
- Optimized operational workflows to boost efficiency across multiple departments.
- Coached team members regarding effective strategies in process management and quality assurance.
- Refined 500+ global content assets employing AI and SEO frameworks to maximize scalability, consistency, and discoverability.
- Optimized editorial workflows by integrating AI-driven metadata compliance and quality assurance processes.
- Partnered with growth and SEO teams to align content operations with audience acquisition and performance objectives.
Director of Audience Acquisition & Engagement
1105 Media
Remote
09.2023 - 10.2025
- Led strategic initiatives that enhanced content distribution and audience engagement across multiple platforms.
- Developed and executed marketing strategies to increase brand visibility and drive audience growth.
- Collaborated with cross-functional teams to align editorial direction with business objectives and market trends.
- Oversaw budget management, ensuring optimal allocation of resources for projects and campaigns.
Director of Content Operations
BERA.ai
Remote
10.2021 - 09.2023
- Managed content lifecycle processes to ensure timely delivery and quality standards.
- Developed and implemented streamlined workflows for content production and review.
- Mentored junior staff on best practices in content management and operations.
- Coordinated with stakeholders to enhance collaboration across departments.
Global Field Marketing Manager
Vendavo
Remote
09.2019 - 10.2021
- Developed and executed integrated marketing campaigns to enhance brand visibility and drive lead generation.
- Collaborated with cross-functional teams to align marketing strategies with sales objectives, improving overall performance.
- Analyzed market trends and customer insights to refine targeting strategies for maximum engagement and conversion rates.
Director of Digital Marketing
Mitratech
Austin
08.2017 - 09.2019
- Redesigned corporate website, improving UX and boosting demo requests 30%+.
- Built scalable content engine (blogs, video, case studies), fueling 15% YoY pipeline growth.
- Implemented SEO + analytics frameworks, increasing organic traffic 40% and driving measurable inbound growth.
- Integrated automation + attribution tools, aligning marketing spend directly to revenue outcomes.
Sr. Manager, Web & Content
Mitratech
Austin
08.2015 - 09.2017
- Directed omni-channel digital strategy (SEO, SEM, paid social, ABM), delivering double-digit YoY pipeline growth.
- Cut CPL 18% by building an in-house demand gen engine and reducing agency reliance.
- Boosted enterprise demo conversions 25%+ through account-based campaigns developed with sales leadership.
- Delivered campaigns 10% under budget, while leading team through a full martech stack upgrade (automation, attribution, analytics).
Content Marketing Manager
Salesforce
Austin
01.2013 - 02.2015
- Created thought leadership campaigns, influencing $20M+ enterprise pipeline and strengthening Salesforce’s brand authority.
- Partnered with sales and product marketing, improving lead quality 18% through tighter message alignment.
- Increased content engagement 22% by optimizing Marketing Cloud distribution and refining campaign targeting.
Education
Bachelor of Laws (LL.B.) - undefined
Queen's University Belfast
Belfast06-2010
Skills
- Marketing Strategy - Experienced
- Cross-Functional Leadership & Stakeholder Alignment - Experienced
- Conference & Digital Event Marketing - Expert
- Content Strategy & Brand Positioning - Expert
- Demand Generation & Pipeline Growth - Experienced
Certification
- Marketo Core Concepts I, Adobe - 2021
- NextGen Marketing Certificate, 6Sense - 2021
- Marketo Core Concepts II, Adobe - 2020
- Content Marketing Certificate, Hubspot - 2016
- Inbound Marketing Certificate, Hubspot - 2015
Timeline
Content Operations Lead
Indeed
10.2025 - Current
Director of Audience Acquisition & Engagement
1105 Media
09.2023 - 10.2025
Director of Content Operations
BERA.ai
10.2021 - 09.2023
Global Field Marketing Manager
Vendavo
09.2019 - 10.2021
Director of Digital Marketing
Mitratech
08.2017 - 09.2019
Sr. Manager, Web & Content
Mitratech
08.2015 - 09.2017
Content Marketing Manager
Salesforce
01.2013 - 02.2015
Bachelor of Laws (LL.B.) - undefined
Queen's University Belfast