Open To Work
ROSS TAYLOR
Expeirence Design Leader
Phoenix,AZ
Summary
I've spent over two decades diving deep into the world of UX/UI design—an adventure that has taken me from crafting engaging interfaces to leading transformative projects for a diverse range of amazing clients—from local governments to major corporations—helping them navigate their digital landscapes. Leading these initiatives taught me how to balance business needs with user satisfaction effectively. My work is often centered around making complex systems more accessible, intuitive, and driving business value—something I find incredibly rewarding. I excel at collaborating with users, designers, developers, engineers, and stakeholders on end-to-end user-centered design.
Overview
24
24
years of professional experience
Work History
Senior UX Designer
PointClickCare
06.2025 - 09.2025
- UX design for a senior living EMAR/EHR platform, modernizing legacy workflows, and enhancing usability for healthcare providers.
- Partnered with internal users to validate designs, resulting in improved task efficiency and reduced training time.
- Implemented a customized Material-UI (MUI) design system, increasing design consistency and accelerating development handoff by 30%.
- Collaborated cross-functionally with product and engineering teams to align user needs with technical feasibility, driving higher adoption rates.
Lead UX/UI Designer
HealthEdge Software Inc
04.2023 - 11.2024
- Value Streams: Claims Processing, Integration, Data Science, Help Center
- Led UX/UI strategy for B2B & B2C enterprise healthcare platforms, driving digital transformation of claims processing and data integration solutions serving major healthcare payers and providers.
- Led comprehensive platform modernization initiative, resulting in 37% increase in customer satisfaction and 45% reduction in claims processing time.
- Established company's first UX metrics framework through systematic platform audit, creating actionable benchmarks that improved feature adoption by 55%.
Principal UX Consultant
WIPRO
04.2022 - 04.2023
- Directed projects for Fortune 500 clients TD Bank, Estée Lauder, and FedEx.
- Led UX transformation for TD Bank's digital banking platform using Salesforce Lightning Design System, increasing mobile banking adoption by 32% and reducing transaction abandonment by 41%.
- Architected Estée Lauder's global e-commerce experience, resulting in 85% improvement in conversion rates and $12M additional quarterly revenue.
- Maintained 95% client satisfaction rate across portfolio of 5 enterprise projects while managing $5M+ in consulting engagements.
Lead UX/UI Designer (Center of Excellence Team)
AFLAC
09.2019 - 02.2022
- Value Streams: Claims Intake, Employee Benefits, HR, Leave Forecaster
- Directed UX/UI strategy for B2C enterprise insurance platforms, leading digital transformation initiatives across claims, benefits, and HR systems serving 50M+ policyholders.
- Led transformation of employee benefits platform, resulting in 75% faster enrollment completion and 30% increase in voluntary benefits adoption.
- Developed innovative Leave Forecaster tool enabling HR teams to predict and manage employee absences with 92% accuracy, reducing administrative overhead by 45%.
Lead UX/UI Designer
HAULYNX
08.2019 - 11.2019
- Value Streams: Fleet Management, Marketing
- Led the redesign of a B2C electronic logging device (ELD) mobile app for iOS and Android devices, driving a 22% increase in user retention through data-driven UX improvements.
- Led the implementation of an intuitive navigation system and AI-powered personalized user journeys, resulting in a 40% reduction in task completion time and 95% driver compliance rate across a fleet of 10,000+ vehicles.
- Quick-Log Features: One-touch logging reducing manual input by 65% while maintaining DOT compliance and HOS regulations.
Lead UX/UI Designer
Scientific Technologies Corporation (STC Health)
05.2019 - 08.2019
- Value Streams: Vaccination, Immunization
- Led a comprehensive design strategy, establishing the organization's first design system that reduced development time by 35% and ensured consistent user experience across platforms.
- Led accessibility initiatives by implementing WCAG 2.1 standards, resulting in 98% compliance score and expanding service accessibility to 20,000+ users with disabilities.
- Created and maintained user journey maps, wireframes, and high-fidelity prototypes, leading to a 40% reduction in user drop-off rates during vaccination scheduling.
Lead UX Designer
Appirio
02.2019 - 05.2019
- Directed projects for clients BYUtv and Michigan State University.
- Led B2C multi-platform UX design initiatives across web, mobile, and voice interfaces, specializing in Salesforce Lightning Design System and Experience Cloud implementation.
- Architected and delivered BYUtv's cross-platform streaming experience, resulting in 45% increased user engagement and 30% reduction in bounce rates across 1M+ monthly active users.
- Pioneered voice-first design approach for Amazon Alexa integration, creating intuitive content discovery patterns that drove 25% increase in voice-activated viewership.
Principal UX/UI Designer
ON Semiconductor
11.2018 - 01.2019
- Value Stream: Enterprise Purchasing Platform
- Led the transformation of mobile-first purchasing experience across iOS and Android platforms, serving global enterprise clients with $1B+ in annual transactions.
- Redesigned purchasing platform, resulting in 20% reduction in customer support volume and $300K annual cost savings.
- Implemented data-driven design methodology through extensive user research and A/B testing, leading to 35% improvement in task completion rates.
Senior Experience Architect
Nextiva
07.2018 - 10.2018
- Value Stream: Enterprise CRM
- Architected end-to-end user experience strategy for Nextiva's flagship CRM platform, driving data-informed design decisions across web and Android applications.
- Implemented real-time monitoring of user behavior patterns, System Usability Scale (SUS) scoring that improved platform usability from 68 to 85 points within 6 months and driving 30% improvement in feature adoption.
- Executed comprehensive UX research program, resulting in 40% increase in task completion rates and 25% reduction in user onboarding time.
Lead UX/UI Designer
CompuGroup Medical
08.2017 - 06.2018
- Value Stream: EHR Systems, HL7 Healthcare Integration
- Led UX/UI strategy for mission-critical healthcare applications across web, mobile, and wearable platforms, serving 1,600,000+ healthcare professionals in 56 countries.
- Revolutionized doctor-patient encounter workflow through intuitive UX design, reducing documentation time by 12 minutes per visit and enabling physicians to see 25% more patients daily.
- Led user research with 200+ healthcare professionals, incorporating clinical workflow insights to achieve 92% satisfaction rate and securing $15M in new contracts.
Senior UX/UI Designer
American Traffic Solutions
02.2017 - 07.2017
- Value Streams: Enterprise Fleet Management Solutions
- Led a data-informed UX strategy for multi-platform fleet management system, optimizing experiences for 250,000+ commercial vehicle operators and fleet managers.
- Designed and implemented streamlined driver interface based on 200+ field interviews, reducing daily log completion time from 15 to 4 minutes and achieving 98% compliance rate.
- Established standardized research methodology and insights repository, allowing cross-functional teams to leverage user insights and reduce feature development time by 45%.
Lead UX/UI Designer
American Express
03.2016 - 02.2017
- Value Streams: Service Agent Portal, The Amex App
- Led transformation for AMEX's Service Cloud implementation and iOS app, managing a design team of 3 and serving 50,000+ global service agents and 1,000,000+ mobile users.
- Completed redesign of service agent portal using Salesforce Lightning Design System, driving 25% increase in agent satisfaction and reducing average call handling time by 45 seconds.
- Optimized The Amex B2C App interface for iOS, implementing data-driven improvements that increased customer self-service adoption by 35% and decreased call volume by 20%.
UX/UI Designer
Prcevr Agency
07.2015 - 02.2016
- Value Stream: Digital Experience, WordPress Development
- Led end-to-end WordPress design and development for diverse client portfolio, delivering responsive, user-centric websites that drove measurable business results.
- Architected and launched 20+ custom WordPress solutions, including multi-site networks.
- Designed and deployed custom WordPress themes and modular components, reducing development time by 60% while maintaining consistent branded experiences.
Digital Web Director
RealWorld Marketing
11.2014 - 06.2015
- Value Stream: Automotive Digital Marketing Solutions for Honda & Acura
- Led digital strategy and implementation for major automotive brands' B2B marketing platforms, driving dealer engagement and sales performance through innovative web solutions.
- Created centralized marketing resource center using WordPress multisite architecture, enabling dealers to access brand-compliant assets and reducing campaign deployment time by 50%.
- Streamlined dealer onboarding process through intuitive UX design, cutting setup time from 2 days to 4 hours while maintaining 100% brand compliance.
Senior UX/UI Designer
Ethos Solutions
08.2014 - 11.2014
- Value Stream: B2C Salesforce Applications
- Designed for Salesforce Classic and Salesforce1 Mobile, delivering enterprise-grade solutions that seamlessly integrated with native platform functionality.
- Designed custom Salesforce interfaces while maintaining platform consistency and adding client-specific functionality.
- Streamlined client collaboration process, reducing feature requirement gathering time by 50% and accelerating project timelines by 3 weeks on average.
Senior UX/UI Designer
Universal Laser Systems
05.2014 - 07.2014
- Value Streams: Industrial Laser Control Software Platform
- Led design for laser software suite, enabling precise control and optimization of industrial laser systems across global manufacturing operations.
- Architected intuitive workflow for complex laser operations, resulting in 45% reduction in setup time and 25% decrease in material waste.
- Developed comprehensive prototypes for user testing with manufacturing operators, achieving 95% task success rate and 88% user satisfaction score.
Creative Director
Helix House
10.2013 - 05.2014
- Directed creative strategy and digital marketing initiatives for diverse client portfolio, leading a cross-functional team in delivering high-performance web solutions and marketing campaigns.
- Led redesign of government agency websites using U.S. Web Design System, resulting in 508 compliance achievement and 55% increase in citizen engagement.
- Led development of 30+ SEO-optimized websites and landing pages, achieving 65% average increase in organic traffic and 40% improvement in conversion rates.
- Developed innovative client presentation format for creative concepts, improving pitch success rate from 45% to 78% and reducing revision cycles by 60%.
Full Stack Developer
NOW Communications
06.2013 - 09.2013
- Value Stream: B2C DIRECTV Applications
- Led development and optimization initiatives for DIRECTV's customer-facing platforms, combining technical expertise with design-driven solutions.
- Diagnosed and resolved critical PHP/MySQL performance issues in DIRECTV's CodeIgniter dashboard, improving load times by 65% and reducing database errors by 90%.
Full Stack Developer
VC Dynamics
06.2012 - 05.2013
- Value Streams: Marketing B2B / Customer B2C WordPress Websites
- Led end-to-end WordPress development and design initiatives for B2B and B2C clients, delivering custom solutions that drove measurable business growth.
- Architected and launched 40+ custom WordPress solutions, including multi-site and WooCommerce integrations that generated $2M+ in client revenue.
- Implemented WooCommerce for e-commerce clients, resulting in 75% increase in online sales and 35% higher average order value.
Full Stack Developer
NHM Distributing
10.2010 - 06.2012
- Led digital transformation of distribution company's e-commerce and wholesale presence, leading end-to-end development and design of WordPress-based sales platforms.
- Optimized checkout flow and user experience, resulting in 55% reduction in cart abandonment and 40% increase in average order value.
- Architected company's first e-commerce ecosystem using WordPress multi-site and WooCommerce, scaling to handle $5M+ in annual online sales.
- Implemented a bulk order system: Streamlined B2B purchases, increasing wholesale orders by 62%.
Senior Designer
Amazing Mail, Inc.
07.2005 - 08.2007
- Value Stream: Marketing, Graphic Design
- Led design strategy across digital and print media, creating cohesive brand experiences that drove company growth and market visibility.
Senior UX/UI Designer
Rich Dad Education
10.2013
- Value Stream: Business and Marketing
- Led a rapid UX/UI transformation initiative for internal business tools, optimizing workflows for Rich Dad Poor Dad's educational platform and support systems.
- Architected comprehensive component library for cloud-based platforms, establishing design consistency that reduced development time by 50% and eliminated UI inconsistencies.
- Developed standardized UI pattern library used across 12+ internal applications, ensuring brand consistency and reducing future design overhead by 60%.
Education
High School Diploma -
Bishop Ford Central Catholic High School
Brooklyn, New YorkUser Experience Design Internship -
Vodafone Group Plc
Koblenz, DESpecialized Knowledge
- Headless Design
- AI Integration Design
- Mobile App Design
- Cross-Platform Design
- B2B/B2C Enterprise Solutions
- Healthcare UX
- Fleet Management Systems
- Voice User Interfaces (VUI)
- E-commerce
- Interactive Voice Response (IVR)
Strategic Leadership
- Digital Transformation Strategy
- Design Vision & Direction
- Cross-Functional Team Alignment
- Design Operations (DesignOps)
- Change Management
- Project Leadership
- Project Management: (Agile, Scrum, Kanban, Lean)
Design Process Leadership
- Design System Governance
- UX Standards Development
- Design Review Leadership
- Documentation Standards
- Best Practices Implementation
- Tool Stack Optimization
- Process Improvement Initiatives
Team Management
- Design Team Leadership (3-15 members)
- Mentorship Programs
- Team Building & Culture Development
- Remote Team Management
- Agile Team Leadership
- Design Sprint Facilitation
Stakeholder Management
- Executive Presentations
- Client Relationship Building
- Vendor Management
- Project Scope Negotiation
- Requirements Gathering
- Expectation Management
Cross Functional Collaboration
- Product Management Partnership
- Engineering Team Integration
- Marketing & Brand Alignment
- Content Strategy Integration
- Conflict Resolution
Ux Deliverables
- User Flows & Journey Maps
- Wireframes & Prototypes
- Information Architecture
- User Personas
- Site Maps
- Task Flows
- Storyboards
- Design Documentation
- Workshop Facilitation
User Research
- Usability Testing: (guerrilla testing, lab usability testing and contextual inquiry)
- A/B Testing
- Heuristic Evaluation
- Competitive Analysis
- Analytics & Data Analysis
- User Behavior Tracking
- Survey Design & Analysis
- Planning & Strategy
- Organizing Workshops
Tools And Software
- Figma
- Story Book
- FigJam
- Sketch
- Marvel
- Zeplin
- Axure
- Miro
- JIRA
- Abstract
- Invision
- UXPin
- Adobe CC (XD, Photoshop, InDesign)
Design Systems
- Salesforce Lightning Design
- Material Design
- Human Interface Guidelines
- Atomic Design
- IBM Design Language
- U.S. Web Design (Government)
- Ant Design
- ServiceNow Design
Framework Knowledge
- Salesforce
- React
- Angular
- Vue
- Flutter
- Bootstrap
- WordPress
- Foundation
- HTML/CSS
- JQuery
Work Preference
Work Type
Full TimePart TimeContract WorkGig WorkLocation Preference
RemoteHybridOn-SiteTimeline
Senior UX Designer
PointClickCare
06.2025 - 09.2025
Lead UX/UI Designer
HealthEdge Software Inc
04.2023 - 11.2024
Principal UX Consultant
WIPRO
04.2022 - 04.2023
Lead UX/UI Designer (Center of Excellence Team)
AFLAC
09.2019 - 02.2022
Lead UX/UI Designer
HAULYNX
08.2019 - 11.2019
Lead UX/UI Designer
Scientific Technologies Corporation (STC Health)
05.2019 - 08.2019
Lead UX Designer
Appirio
02.2019 - 05.2019
Principal UX/UI Designer
ON Semiconductor
11.2018 - 01.2019
Senior Experience Architect
Nextiva
07.2018 - 10.2018
Lead UX/UI Designer
CompuGroup Medical
08.2017 - 06.2018
Senior UX/UI Designer
American Traffic Solutions
02.2017 - 07.2017
Lead UX/UI Designer
American Express
03.2016 - 02.2017
UX/UI Designer
Prcevr Agency
07.2015 - 02.2016
Digital Web Director
RealWorld Marketing
11.2014 - 06.2015
Senior UX/UI Designer
Ethos Solutions
08.2014 - 11.2014
Senior UX/UI Designer
Universal Laser Systems
05.2014 - 07.2014
Creative Director
Helix House
10.2013 - 05.2014
Senior UX/UI Designer
Rich Dad Education
10.2013
Full Stack Developer
NOW Communications
06.2013 - 09.2013
Full Stack Developer
VC Dynamics
06.2012 - 05.2013
Full Stack Developer
NHM Distributing
10.2010 - 06.2012
Senior Designer
Amazing Mail, Inc.
07.2005 - 08.2007
High School Diploma -
Bishop Ford Central Catholic High School
User Experience Design Internship -
Vodafone Group Plc
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