Cody Allen
Sales And Account Management
Sacramento,CA
Summary
Results-driven sales professional with over 15 years of expertise in B2B sales, communication, and negotiating. Committed to delivering superior quality customer service, leveraging extensive knowledge of products and services to create innovative solutions that drive loyalty, retention, and revenue.
Consistently exceeding sales targets and developing successful sales territories while fostering strong relationships with customers and key accounts. Adept at training, managing, coaching, and mentoring sales and customer service associates. Self-disciplined and able to work independently, excelling in establishing priorities and meeting deadlines.
Overview
14
14
years of professional experience
Work History
Regional Outside Sales Representative
Alpha Enviro Tech, Energy Efficient Home Systems
2 2023 - Current
- Consistently ranked as the Top Salesperson in 2023, generating over $900k in revenue by leveraging market trend analysis to optimize sales strategies and maintain a competitive edge.
- Surpassed monthly sales quotas by an average of 300%, driving significant revenue growth through expert product knowledge, advanced negotiation skills, and personalized customer engagement strategies.
- Achieved Top Salesman recognition in multiple months across 2023 and 2024, with a closing ratio of 18%, significantly outperforming the company average of 12%.
- Spearheaded initiatives to enhance the company’s professional image, resulting in a 20% increase in client referrals and a stronger brand presence in the market.
Key Accounts Sales Representative
Japan Tobacco International, a Global Tobacco Product Manufacturer
2019.01 - 2023.02
- Managed a portfolio of 200+ accounts, directly influencing decision-makers and driving a 31% increase in sales, despite a 10% industry decline.
- Expanded sales in existing accounts by 31%, outperforming a 10% industry-wide downturn, through strategic account management and personalized sales tactics.
- Secured new distribution channels and expanded market share by onboarding 103 new accounts, driving significant brand penetration in untapped markets.
- Won numerous monthly sales competitions against 28 other reps in the West Coast division for new store distribution: October 2019, July 2020, and May 2021.
Branch Manager and Sales Director
Atlas Plus Insurance, Commercial, Home and Health
2015.01 - 2019.01
- Successfully launched a new sales territory in Sacramento, establishing a robust client base from scratch through targeted community outreach, strategic networking, and relationship-building.
- Orchestrated cost-effective marketing and promotional campaigns that elevated brand recognition and expanded market share, resulting in a 15% increase in client acquisition.
- Salesman of the Year in 2016 and 2017
- Leveraged extensive networking to cultivate new business relationships, enhancing the company’s community presence and driving a 20% increase in new client acquisition.
- Trained and guided staff on new financial products and in upselling and cross-selling techniques.
Market Coverage Specialist & Regional Sales
Russell Stover Chocolates
2011.01 - 2015.01
- Exceeded every sales goal for the seven seasonal chocolate holidays in 2011-2013
- A promotion to Market Coverage Specialist in 2012 recognized my strong skills in client relationship building. In this role, I targeted with crucial large chain accounts such as Walmart, CVS and Regional Grocery partners who needed a rebuilding of trust and customer service through proactive problem-solving.
- Onboarded, trained, and mentored four new hires on a monthly execution plan with goal setting for sales and other metrics
- Leveraged industry expertise to create robust long-term business growth strategies.
Education
Bachelor of Science - Small Business Management and Entrepreneurship, Marketing
California State University
Chico, CA05.2009
Skills
Client Account Management
Customer Retention
Adaptability to market changes
Proficiency in CRM software
Prospecting and Lead Generation
Strategic Sales Planning
Timeline
Key Accounts Sales Representative
Japan Tobacco International, a Global Tobacco Product Manufacturer
2019.01 - 2023.02
Branch Manager and Sales Director
Atlas Plus Insurance, Commercial, Home and Health
2015.01 - 2019.01
Market Coverage Specialist & Regional Sales
Russell Stover Chocolates
2011.01 - 2015.01
Regional Outside Sales Representative
Alpha Enviro Tech, Energy Efficient Home Systems
2 2023 - Current
Bachelor of Science - Small Business Management and Entrepreneurship, Marketing
California State University
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