Cody Cornett
Gretna
Summary
Dynamic and results-driven professional with 9+ years of experience in driving revenue growth, leading high-impact teams, and spearheading strategic initiatives in the retail media and e-commerce space.
Overview
9
9
years of professional experience
Work History
Paid Search Lead, Marketplace
Walmart Connect
10.2022 - Current
- Leading a team of 6 individuals responsible for $300M+ in annual ad revenue across top-decile third-party (3P) domestic and international sellers
- Drove 64% revenue growth YoY (FY24 vs FY25)
- Deliver search insights across Client Services, Sales, International, and Merchant organization to drive awareness and pro-activity of keywords, categories, and competitive landscape shifts supporting a 57% conversion comp YoY
- Lead the marketplace organization in case study creation highlighting seller growth and product adoption
- Built a work stream pilot across our Emerging Sales business that drove 20% incremental product penetration and 89% incremental ad investment
Senior Digital Advertising Manager
Spreetail
05.2021 - 10.2022
- Responsible for tracking, managing, and taking campaign actions based on traffic, conversion rate, revenue, inventory, and margin - Managed 100+ brands driving over $100M in ad revenue
- Built logic and automation processes for bidding, targeting, keywords, and inventory optimization driving 30%+ efficiency gains across the company
Marketplace Merchandising Manager
Spreetail
05.2019 - 05.2021
- Obtained buy-in with vendors by being the expert through pitching and selling our merchandising and marketing opportunities - Vetted approx
- 70% of total department acquisition marketing programs and spend
- Responsible for launching, managing, and optimizing search marketing across 10+ marketplaces
Category Specialist
Walmart eCommerce
04.2017 - 04.2019
- Drove sales and gross profit through the optimization of the product assortment - $80M GMV across 5 categories
Assistant Buyer
Hayneedle.com
11.2015 - 04.2017
- Established a net new $1.5M+ Lawn Care/Outdoor Power Equipment business within 8 months while supporting multiple buyers
Education
BS - Business Administration
Bellevue University
01.2017
Skills
- Search Marketing
- Data Analytics
- Consumer Insights
- Retail Media Platforms: Walmart, Amazon Criteo, Promote IQ, Citrus Ads
- Adaptability
- Leadership and Teamwork
- Communication Skills
- Performance reporting
Timeline
Paid Search Lead, Marketplace
Walmart Connect
10.2022 - Current
Senior Digital Advertising Manager
Spreetail
05.2021 - 10.2022
Marketplace Merchandising Manager
Spreetail
05.2019 - 05.2021
Category Specialist
Walmart eCommerce
04.2017 - 04.2019
Assistant Buyer
Hayneedle.com
11.2015 - 04.2017
BS - Business Administration
Bellevue University
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