Summary
Overview
Work History
Education
Skills
Timeline
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Cody Davis

Tulsa

Summary

Versatile marketing and product strategy professional with a proven record of leading strategic initiatives across direct and indirect distribution channels, delivering measurable growth in revenue, brand reach, and operational efficiency. Skilled in solving complex problems with creative solutions, quickly adapting to evolving market demands, optimizing product lines, and enhancing brand consistency.

Overview

7
7
years of professional experience

Work History

Product Manager

Red Devil, Inc.
11.2023 - Current
  • Executed SKU rationalization initiatives, analyzing sales velocity and margin performance across 200+ SKUs; strategically discontinued 30 low-performing items, generating $100K in annual cost savings and improving service level efficiency on top-selling products, without impacting overall sales volume.
  • Managed the successful integration and rationalization of an acquired brand’s product portfolio, ensuring a seamless transition and doubling annual product line revenue by enhancing product clarity, performance, and positioning.
  • Oversaw the end-to-end new product development lifecycle—from concept through commercialization—by collaborating with cross-functional teams, conducting market research, defining product requirements, managing timelines, and budgets.
  • Coordinated with domestic and international vendors to source raw materials and finished goods, ensuring cost efficiency, quality, and on-time delivery for product development needs.
  • Partnered with lab and engineering teams to translate technical product specifications into clear, market-ready features, enhancing product differentiation and competitive positioning.

Marketing Manager

Red Devil Inc.
10.2022 - 11.2023
  • Led a lean marketing department to execute integrated B2C/B2B marketing strategies, using conventional and AI-enhanced content creation.
  • Coordinated trade shows and corporate events by managing vendor relationships, optimizing booth design for increased engagement, and overseeing logistics, setup, promotional activities, and product demonstrations.
  • Designed effective product merchandisers, interactive sales aids, and creative product displays to enhance visual appeal, support retail strategies, and increase overall product engagement by 5%.
  • Redesigned product packaging to establish a clear and cohesive brand hierarchy, enhancing visual consistency and brand recognition while improving shelf appeal.
  • Optimized a $300K annual marketing budget by strategically allocating resources and monitoring expenses to increase lead generation by 10% while reducing department overspend by 16%.

Brand Manager

BeneFit Medical Apparel
01.2018 - 08.2022
  • Produced multimedia content and executed a diverse digital content strategy, increasing online store traffic by 15% and boosting conversion rates by 8% year-over-year.
  • Cultivated and implemented strategic brand storytelling to reach target audiences, strengthen market position, and increase brand equity and recognition.
  • Optimized and maintained a high-performing e-commerce website by enhancing user experience (UX), streamlining sales funnels, and ensuring accurate product information, yielding a 12% increase in average annual revenue.
  • Developed and led a net positive brand ambassador program by establishing KPIs to measure ambassador impact, including reach, engagement rate, content output, and referral conversions, contributing 1.4M in additional brand reach.

Education

Bachelor of Science (B.S.) - Marketing

Oklahoma State University
Stillwater, OK
01.2018

Bachelor of Science (B.S.) - Management

Oklahoma State University
Stillwater, OK
01.2018

Skills

  • Adobe Creative Suite
  • Project management
  • Meta Business Suite
  • Strategic Thinking
  • Epicor SCM
  • Adaptability
  • Microsoft Office Suite
  • Communication
  • Amazon Vendor Central
  • Leadership
  • Shopify
  • Problem solving

Timeline

Product Manager

Red Devil, Inc.
11.2023 - Current

Marketing Manager

Red Devil Inc.
10.2022 - 11.2023

Brand Manager

BeneFit Medical Apparel
01.2018 - 08.2022

Bachelor of Science (B.S.) - Management

Oklahoma State University

Bachelor of Science (B.S.) - Marketing

Oklahoma State University

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Cody Davis