Summary
Overview
Work History
Education
Skills
Certification
Work Preference
Work Availability
Timeline
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Cody Dvorak

Cody Dvorak

Digital Media Strategist
Fort Collins,CO

Summary

Results-driven digital marketing professional with over 3 years of experience in paid media strategy, digital campaign management, and data analysis. Proficient in executing cross-channel paid media strategies on platforms such as Google Ads, Meta, LinkedIn, TikTok and more. Strong analytical skills with a focus on data-driven decision-making to enhance campaign performance. Passionate about contributing to collaborative teams and building exciting and successful projects and campaigns.

Overview

3
3
years of professional experience
5
5

Certifications

Work History

Digital Media Specialist

Uproar PR
11.2022 - Current
  • Paid Campaigns: Oversee the planning, development, implementation, and optimization of all paid campaigns for clients across digital platforms, including Facebook, Instagram, LinkedIn, TikTok, and Google.
  • Data Collection, Reporting & Analysis: Analyze insights from analytics platforms such as Google Analytics, Active Campaign, Looker Studio, and Google Sheets to refine and adjust campaigns.
  • Strategy: Provide strategic recommendations and execute keyword opportunities, spending strategies, and campaign structuring to achieve client goals
  • Develop quarterly ad plans detailing campaigns, budgets, targeting, and keyword strategies.
  • Email Marketing: Develop, test, and schedule email campaigns and event reminders to increase brand awareness and support client initiatives.
  • Influencer Partnerships: Collaborate with influencers to drive follower growth and community engagement on social media platforms including Facebook and Instagram.

Digital Media Specialist

Effective Spend
10.2021 - 09.2022
  • Campaign Creation: Built campaigns from the ground up, including account setup, campaign planning/organization, competitive analysis, keyword research, and ad copywriting
  • Proficient in multiple PPC ad platforms such as Google, Bing, Facebook, LinkedIn, and Amazon.
  • Campaign Management & Optimization: Managed campaigns to ensure they met client goals and continuously improved over time
  • Tested and optimized bids, keywords, text ads, image ads, and landing pages to enhance campaign performance.
  • Reporting & Analysis: Excelled in performance analysis and client reporting using tools such as Google Analytics, Kenshoo, Google Trends, Google Ads, and Power BI.
  • Client Relationship Management: Acted as the main point of contact for a set of client accounts, fostering positive relationships and trusted partnerships.

Digital Marketing Specialist

iPoint Technologies
05.2021 - 11.2021
  • Comprehensive Digital Marketing: Managed SEO, PPC, social media, LLM, email marketing, and more for over 30 clients across various industries.
  • SEO Optimization: Utilized SEMrush and best SEO practices to drive results and increase rankings
  • Edited websites and content using WordPress to enhance usability and traffic, improving overall SEO.
  • PPC Campaigns: Created and implemented successful PPC campaigns using Google Ads.
  • Analytics & Tag Management: Set up and managed tools such as Google Analytics and Google Tag Manager for clients.
  • Front-end Web Development & Design: Used WordPress, Divi Builder, HTML, CSS, and JavaScript for front-end web development and design.

Education

Bachelor of Arts - Business Administration and Digital Marketing

Colorado Technical University
03.2021

Certificate - Digital Marketing

Thinkful
02.2021

Skills

  • Campaign Optimization
  • Pay-Per-Click (PPC) Advertising
  • A/B Testing and Behavior Tracking
  • Social Media Marketing
  • Competitive Analysis
  • Search Engine Optimization (SEO)
  • Advertising Copywriting
  • Email Marketing
  • Strategic Planning
  • Google Advertising
  • CRM Management
  • Account Management

Certification

  • Google Ads Search Certification
  • Meta Intro to Backend Development
  • Meta Intro to Frontend Development
  • SEMrush PPC Fundamentals Exam

Work Preference

Work Type

Full Time

Work Location

RemoteHybrid

Important To Me

Career advancementWork-life balanceHealthcare benefitsPersonal development programs

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Digital Media Specialist

Uproar PR
11.2022 - Current

Digital Media Specialist

Effective Spend
10.2021 - 09.2022

Digital Marketing Specialist

iPoint Technologies
05.2021 - 11.2021

Bachelor of Arts - Business Administration and Digital Marketing

Colorado Technical University

Certificate - Digital Marketing

Thinkful

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Cody DvorakDigital Media Strategist