Cody Green
Vice President Of Sales
Dallas
Summary
Accomplished and dedicated professional with 17 years of sales and marketing experience, including 8 years in sales and marketing management within the senior living industry. Confident in ability to contribute to team success through advanced skills in leading sales and marketing efforts, achieving high-level team growth, and leveraging teams to increase company metrics and revenue. Adaptable to change and adept at finding creative solutions to unexpected problems. Committed to continuous improvement and fostering collaborative team environments.
Overview
11
11
years of professional experience
Work History
VICE PRESIDENT OF SALES / MARKETING
Abby Development
09.2022 - Current
- Managed all sales and marketing efforts
- Successfully established and implemented training and development programs for the sales and marketing division
- Responsible for and demonstrated occupancy growth across all portfolios
- Successfully collaborated with executive and C Suite team to align initiatives to support revenue growth
- Managed ground level construction sales strategy and timelines to ensure opening sales targets were met
- Partnered with marketing firm devise and implement all marketing programs and strategy to support sales and lifestyle teams
REGIONAL DIRECTOR OF SALES / MARKETING
ETROS Management Firm
10.2021 - 09.2022
- Asset management for multiple senior living portfolios
- Coordinated full sales operations within assigned portfolio
- Forecast annual, quarterly and monthly sales goals
- Multi- site management
- Interviewed and hired sales talent
- Multi state site visits with detailed reporting to VP and collaborating with operation teams
- Built and managed sales funnel using metrics to forecast achievements and measure goals
- Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans
- Held weekly strategy and coaching meetings with each sales leader
- Built strong, trusting relationships with sales teams, as well as interdepartmental associates
- Held monthly update and strategy meetings with ownership groups
SALES / MARKETING SPECIALIST
Holiday Retirement
07.2019 - 08.2021
- Exceeded sales goals month over month by effectively applying analyzed data to sales leaders and sharing data interdepartmentally
- Raised performance in areas of sales, management and operations by identifying and targeting areas in need of improvement
- Cross-trained existing employees to maximize team agility and performance
- Drove sales conversion rates up through effective team building and training
- Monitored metrics and marketing investments to assess performance and implement continuous improvements
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies
- Reorganized and optimized lead management by implementing monthly CRM audits with team members
- Exceeded regional monthly budget
DIRECTOR OF SALES AND MARKETING
Brookdale Senior Living
05.2015 - 07.2019
- Responsible for all sales and marketing efforts for community
- Work closely with Executive Director and Health and Wellness Director to ensure the best solution is met with every customer and resident
- Expert in building personal connections with customers and family influencers
- Built meaningful referral relationships through community outreach with medical and non- medical referral sources
- Required travel up to 50% and managed travel expenses and policy
- Exceeded all KPI goals such as occupancy growth month over month, budgets and expenses were correct, all lead contacts from sales team were met and exceeded, community outreach and referral source goals were met
- Responsible for and successfully managed marketing budgets
SALES AND NATIONAL HIRING MANAGER
CPP Merchant Solutions
01.2014 - 05.2015
- Managed team of 8-12 sales reps throughout United States
- Trained and coached all new hire team members daily and weekly to be successful sales leaders
- Negotiated and sold merchant solutions to small businesses by running a field sales team in 47 states
- Partnered with business owners to develop and implement the best systems to optimize productivity and sales for their business
- Recruited, interviewed, and hired sales representatives
- Oversaw revenue growth for the Summit Team and led as the top sales team lead
- Exceeded sales goals month over month and was promoted first year
- Managed a team of 30 national recruiters for the company
- Managed recruitment team and educated and mentored new advisors
- Liaised between multiple business divisions to improve communications
Education
High School -
Mineola High School
Mineola, TXTREC; Texas Real Estate License - undefined
Tyler Junior College
Tyler, TXSkills
Sales Management
Marketing Management
National / Regional Team Development
Training & Development
CRM Expertise in Management and Development
Revenue Growth
Business Metric / Intelligence Analytics
Development and Execution of Marketing Strategies
Multi-site Management
Acquisitions
Investor and Vendor Relations
Marketing alignment
Area Of Expertise
- Sales Management
- Marketing Management
- National / Regional Team Development
- Training & Development
- CRM Expertise in Management and Development
- Revenue Growth
- Business Metric / Intelligence Analytics
- Development and Execution of Marketing Strategies
- Multi-site Management
- Acquisitions
- Investor and Vendor Relations
Timeline
VICE PRESIDENT OF SALES / MARKETING
Abby Development
09.2022 - Current
REGIONAL DIRECTOR OF SALES / MARKETING
ETROS Management Firm
10.2021 - 09.2022
SALES / MARKETING SPECIALIST
Holiday Retirement
07.2019 - 08.2021
DIRECTOR OF SALES AND MARKETING
Brookdale Senior Living
05.2015 - 07.2019
SALES AND NATIONAL HIRING MANAGER
CPP Merchant Solutions
01.2014 - 05.2015
TREC; Texas Real Estate License - undefined
Tyler Junior College
High School -
Mineola High School
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