Cody Halsell
Simpsonville,SC
Overview
5
5
years of professional experience
Work History
Experiential Marketing Producer
Jackson Motorsports Group
Simpsonville, South Carolina
02.2024 - Current
- In-office and on-site leadership for new and existing clients to improve existing marketing agreements through experiences within their internal teams and those that are customer facing. This includes travel to deliver successfully managed team events in motorsports and automotive sectors that also include creating ground up B2C experiences nationwide for multiple billion-dollar brands including Michelin, BFGoodrich, INEOS Automotive, and Motul.
Internal Consumption Specialist
Jackson Motorsports Group
Simpsonville, South Carolina
08.2021 - Current
- Trained in brand and product knowledge to engage in honest and trustworthy customer service. Work with clients to meet their goals and contingency needs for events and sponsorships within Michelin and BFGoodrich.
Motorsports Marketing Account Representative
Jackson Motorsports Group
Simpsonville, South Carolina
08.2023 - 01.2024
- Planning, executing, and managing events within the motorsport and automotive lifestyle sectors for multiple brands across North America. Communicating firsthand with clients to plan, improve, and budget to produce exactly what each client envisioned or had difficulty picturing.
Motorsports Marketing Program Representative
Jackson Motorsports Group
Simpsonville, South Carolina
12.2021 - 07.2023
- Trained in problem solving and quick thinking backed by in-depth knowledge for each client to best represent brands and services. Traveled nationwide for events and shows to display multi-billion-dollar brands at heavily attended events. Served behind the scenes at times for creative and production needs as well as customer facing on-site support to present the finished product on a consistent basis.
Seasonal Motorsports Marketing Associate
Jackson Motorsports Group
Simpsonville, South Carolina
06.2021 - 12.2021
- Trained in event preparations, load reviews, on-site setup, and execution for activations and client needs at events nationwide. With a focus on customer facing interactions and appearance, succeeding as a team to reach goals for on-site clients and establish brand recognition and trust for future sales.
Sales Associate
AutoZone
Fayetteville, Arkansas
02.2021 - 07.2021
- Instructed in customer assistance and product comprehension to supply the best support to consumer problems and interest in upgrades. Understood computer systems and inventory organization to lead in store efficiency for all team members and commercial accounts.
Inventory Control
AutoZone
Lavonia, Georgia
05.2020 - 12.2020
- Trained in quality control, opportunity counts, and slotting adjustments to assist the distribution center in running efficiently as possible. Worked alongside different groups within Inventory Control daily to succeed at delivering the correct parts to each location correctly and in a timely fashion.
Education
Student - Communications
University of Arkansas
Fayetteville, Arkansas12.2021
Skills
- Involved in Sigma Pi Fraternity, Fayetteville, Arkansas (February 2017 – December 2020) Includes serving as Vice President and Sargent at Arms
- Assisted in Salvation Army Angel Tree annually, Memphis, Tennessee (December 2010 – December 2017)
- Participated in Skills USA, Criminal Justice (September 2012 – May 2016)
- Achieved Hunter’s Education License in September 2014
- Succeeded in Boating License Certification in October 2011
Timeline
Experiential Marketing Producer
Jackson Motorsports Group
02.2024 - Current
Motorsports Marketing Account Representative
Jackson Motorsports Group
08.2023 - 01.2024
Motorsports Marketing Program Representative
Jackson Motorsports Group
12.2021 - 07.2023
Internal Consumption Specialist
Jackson Motorsports Group
08.2021 - Current
Seasonal Motorsports Marketing Associate
Jackson Motorsports Group
06.2021 - 12.2021
Sales Associate
AutoZone
02.2021 - 07.2021
Inventory Control
AutoZone
05.2020 - 12.2020
Student - Communications
University of Arkansas