Cody Macdonald
Chandler,,AZ
Summary
PROFESSIONAL SUMMARY — Cody is a connection seeker and Social Media Marketing professional. With over 10 years of industry experience and more than 6 years working professionally with well-known brands such as lululemon, Glossier, and Isagenix, Cody has cemented himself as an expert in the field. An eagerness to learn and grow has cultivated a revolution in the way people think of Social Media Marketing, and the possibility to innovate the space. His diverse background and experience in multiple industries offers a unique perspective and edge — in addition to proven experience and success, he has fresh ideas that will surely bring more success and learning.
Overview
26
26
years of professional experience
Work History
Social Media Specialist
Isagenix
Chandler, AZ
04.2022 - Current
- Increased engagement across all social channels. (Instagram, Facebook, Twitter)
- Conceptualized, shot, and edited all content, (grid posts, campaigns, product launches) in partnership with Photographers and Graphic Designers.
Social Media Manager and Copywriter
Lululemon
San Francisco, CA
07.2016 - 01.2021
- Led the social media marketing team from concept to execution and curated monthly content calendar with consistent increase in engagement across all channels.(Facebook, Instagram, Twitter)
- Copywriter for social content and captions in addition to email marketing, staying true to brand voice and aesthetic.
- Reported and analyzed social media and online marketing campaign metrics.
Influencer Partnerships Manager
Men’s Vows
Phoenix, Az
10.2021 - 02.2022
- Organized and executed content calendar, resulting in increased/growing engagement across all platforms with a platform of 150k+ followers
- Curated marketing content such as promotional materials and advertisements for paid partnerships - including video content
- Recruited and collaborated with influencers on stories for articles and copy.
TikTok Video Content Creator
Frontman
New York, NY
08.2021 - 02.2022
- Conceptualized, filmed, and edited video that represented the brand voice and mission on both TIkTok and Instagram Reels.
- Proven success in growing engagement across the brand's Social Media platforms.
Brand Representative
Glossier
San Francisco, CA
03.2017 - Current
- Created organic content (UGC) for brand with independent concepts, editing, and execution.
- Planned and organized local brand PR event, working closely with Community Manager.
Photographer
Cody Johnathan Photography
05.2011 - Current
- Photographed special events, including weddings, parties, and headshots — in addition to product photography and sponsored content (UGC) for brands
- Cropped, manipulated and performed color-balance for final images.
Blogger
Freelance
12.2015 - 05.2019
- Cultivated an organic Social Media following across several platforms with nearly 50,000 total followers.
Education
Mira Mesa High School
Skills
- Brand Building
- Creative Direction
- Effective Communication
- Market Research
- Product Development
- Social Media Trends and Tools
- Leading Self and Others
- Extremely Detail Oriented
Timeline
Social Media Specialist
Isagenix
04.2022 - Current
Influencer Partnerships Manager
Men’s Vows
10.2021 - 02.2022
TikTok Video Content Creator
Frontman
08.2021 - 02.2022
Brand Representative
Glossier
03.2017 - Current
Social Media Manager and Copywriter
Lululemon
07.2016 - 01.2021
Blogger
Freelance
12.2015 - 05.2019
Photographer
Cody Johnathan Photography
05.2011 - Current
Mira Mesa High School
Similar Profiles
Stone ekehStone ekeh
Buyer at IsagenixBuyer at Isagenix
Janine BrennanJanine Brennan
Health & Well Being Coach at IsagenixHealth & Well Being Coach at Isagenix
Laura KelleyLaura Kelley
Sales Representative at IsagenixSales Representative at Isagenix
Sean HughesSean Hughes
Copy Supervisor at IsagenixCopy Supervisor at Isagenix
GUSTAVO GALINDO GUSTAVO GALINDO null
Chief Marketing Officer at EsuranceChief Marketing Officer at Esurance