Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Cody Mains

Director Of Digital Strategy
Highlands Ranch,CO

Summary

Experienced digital strategist with over ten years of experience in digital marketing and advertising with a focus on fundraising and development. Excellent reputation for resolving problems, improving customer satisfaction, and driving overall operational improvements. Consistently saved costs while increasing profits.

Overview

11
11
years of professional experience
5
5
years of post-secondary education

Work History

Sr. Manager Experiential Fundraising, Marketing

Susan G. Komen
Dallas, TX
04.2022 - Current
  • Managed $1MM+ budgets effectively, achieving financial objectives while maintaining strict control over expenditures.
  • Spearheaded change management efforts for seamless adoption of new systems or processes among employees.
  • Demonstrated exceptional adaptability in navigating complex situations or rapidly changing environments with ease.
  • Achieved operational excellence by streamlining processes and implementing best practices.
  • Mentored junior staff members for skill development and career progression within organization.
  • Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
  • Championed process improvement initiatives that led to significant cost savings without compromising on quality standards

Director of Digital Strategy

RKD Group, LLC
Richardson, TX
08.2021 - 03.2022
  • Performed spending analysis and partnerships to refine policies and develop recommendations for improvement for over 30 nonprofit clients.
  • Improved year over year gross revenue for clients by an average of 65%.
  • Understand marketing and fundraising goals and objectives of client's programs.
  • Wrote detailed campaign strategy briefs for clients to be shared with clients and used by account managers and operations team members to campaigns.
  • Developed presentations and digital program projections.
  • Reported regularly on client program health.
  • Presented digital strategies to clients and answered questions related to digital strategies.
  • Participated in sales and upsell efforts featuring digital strategies.
  • Provided digital program analysis and strategic recommendations.
  • Developed client program projections and worked with data/analytics team to progress client program projections.

Associate Director of Digital Strategy

RKD Group, LLC
Richardson, TX
03.2019 - 07.2021
  • Provided strategic analysis for clients' marketing and sales efforts.
  • Investigated industry trends and technological advancements to identify optimal approaches for integration into client marketing processes.
  • Directed financial operations and administered budgets.
  • Directed team focused on increasing fundraising and development goals for 5 to 10 clients.
  • Engaged analytical subject matter experts outside project teams to drive troubleshooting of critical process-related deviations and enhance process improvements.
  • Kept operations responsive and agile with proactive troubleshooting and problem-solving of routine and complex concerns.
  • Lead teams of up to 6 personnel, supervising daily performance as well as training and improvement plans.

Sr. Account Manager

RKD Group, Digital
Richardson, TX
09.2017 - 02.2019
  • Served as primary strategic and service lead for development and fundraising departments of multiple non-profit accounts across a variety of verticals.
  • Collaborated with non-profit contacts to manage comprehensive digital direct response program – including digital donor cultivation, renewal, and solicitation campaigns, social media efforts, monthly giving, donor acquisition and stewardship.
  • Developed framework for budgeting, tracking, evaluating, and optimizing campaign performance and engagement metrics and analyze and incorporate data into recommendations and plans.
  • Managed team of 6+ employees and oversaw organization and structure of client workload between 8 - 15 accounts.
  • Negotiated agreements between employees to clarify misunderstood directions and resolve conflicts affecting performance.

Digital Account Manager

RKD Group
Richardson, TX
04.2015 - 09.2017
  • Developed strong relationships with client contacts and negotiated budgets within the context of program services.
  • Prepared, delivered, and presented over 10 development strategy recommendations per month to reach fundraising goals.
  • Performed ongoing reporting and analysis of digital fundraising campaigns and provided strategic recommendations to boost program growth.
  • Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
  • Led team of 3 while managing 12 accounts.

Digital Account Manager

Dex Media
Grapevine, TX
02.2013 - 04.2014
  • Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
  • Called and remotely met with over 50 clients per month to discuss advertising needs and goals.
  • Conducted market research to attract clients in new territories.
  • Maintained meticulous client records with Salesforce to promote accurate invoicing and account continuity.
  • Managed over $150,000 in monthly digital advertising spend per month to place client load in top 10% of company.

Accomplishments

  • Successfully and consistently surpassed client fundraising goals annually by an average of 27%
  • Led development of new fundraising program for National Non-profit client
  • Supervised team of 5 to 10 staff members.

Education

Master of Arts - Marketing, Digital Marketing

The University of Texas At Dallas
Richardson, TX
06.2012 - 01.2014

Bachelor of Arts - Psychology, Psychology and Behavioral Development

The University of Texas At Dallas
Richardson, TX
06.2010 - 01.2012

Associate of Arts - General Studies

Collin County Community College District
Plano, TX
01.2008 - 01.2010

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The University of Texas At Dallas
Richardson, TX

Skills

    Strategic planning

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Additional Information

Owner and CEO of Bare Knuckle Beard Supply, LLC.

  • Online sales of men's grooming products
  • Established 2020
  • www.BKBeards.com

Timeline

Sr. Manager Experiential Fundraising, Marketing

Susan G. Komen
04.2022 - Current

Director of Digital Strategy

RKD Group, LLC
08.2021 - 03.2022

Associate Director of Digital Strategy

RKD Group, LLC
03.2019 - 07.2021

Sr. Account Manager

RKD Group, Digital
09.2017 - 02.2019

Digital Account Manager

RKD Group
04.2015 - 09.2017

Digital Account Manager

Dex Media
02.2013 - 04.2014

Master of Arts - Marketing, Digital Marketing

The University of Texas At Dallas
06.2012 - 01.2014

Bachelor of Arts - Psychology, Psychology and Behavioral Development

The University of Texas At Dallas
06.2010 - 01.2012

Associate of Arts - General Studies

Collin County Community College District
01.2008 - 01.2010

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The University of Texas At Dallas
Cody MainsDirector Of Digital Strategy