Summary
Overview
Work History
Education
Timeline
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Cody Olson

Scottsdale,AZ

Summary

Revenue leader with a proven track-record of success in multiple capacities (VP, Head of Sales, Director, Manager, IC) and business units (Sales, Customer Success, Account Management, Marketing). Experience with hyper-growth startups ranging from SaaS, Advertising Tech, Education Tech, RegTech, FinTech, Real Estate tech, and mental wellbeing tech.

Overview

1
1
year of professional experience

Work History

Sales Leader

BuildZoom
Phoenix, AZ
09.2023 - 01.2025
  • Developed and implemented sales strategies to increase sales conversion on affiliate-sourced leads.
  • Presented monthly reports to Senior Leadership on sales performance, KPI planning, and action plans for the following quarter.
  • Trained, coached, and mentored junior sales personnel to ensure success in their roles.
  • Generated new business opportunities through new partnerships and referral programs.
  • Devised new marketing copy and sales workflows to aid in improved customer satisfaction scores & overall sales conversion.

Vice President of Sales

Nivati
Salt Lake City, UT
2022 - 2023
  • Increased revenues 246% YoY and saw positive revenue growth in every consecutive quarter
  • Partnered with marketing & CS to create stronger lead journeys and routing - resulting in an increase of connect rates by 30% and sell-through rates by more than 16%
  • Led full migration of sales & CS teams from SFDC to Hubspot
  • Presented reviews, proposals, and challenges to the board of directions each quarter
  • Implemented full GTM playbooks for sales teams including journeys, tool stack, scripts, objection handling, multi-threading, etc

Vice President | Sales and Marketing

ConexED
Salt Lake City, UT
2021 - 2022
  • Achieved YoY revenue growth of 331% in 2021, and pacing for 465% growth in 2022 (1.3m to 4.3m, 4.3m to ~20m)
  • Created CS team from scratch using playbooks, processes for higher LTV (resulted in 250% growth in renewals & upsells)
  • Improved average sales velocity by decreasing cycle from 142 to 92 days
  • Vetted, purchased, and implemented full marketing & sales stack (Salesforce, Pardot, Gong.io, Salesloft, Zoom, SalesIntel, Loomly)

Vice President of Sales & Customer Success

Clever Real Estate
St Louis, MO
2019 - 2020
  • Directly oversaw our marketplace business in four revenue-facing units: Sales, Account Management, Customer Success, and Agent Sourcing.
  • Built and implemented new sales infrastructure, performance KPIs, variable commission plans, forecasting, coaching and development programs, and GTM strategies.
  • Increased conversation win rates (42% to 78%).
  • Increased hold rates, month over month, (28% to 55%).
  • Led the growth of the sales and customer service organization from 8 to over 50.

Director of Sales/Head of Sales

Varsity Tutors, A Nerdy Company (Veritas)
Scottsdale, AZ
2016 - 2019
  • Started the AZ office and helped grow employee count from 5-400+ in 3 years
  • Interviewed, hired, and trained more than 300 AE's
  • Directly responsible for quotas exceeding 25 million
  • Led 1:N pilot program from inception to 70+ sales reps, robust product offerings, sales scripting, support team, and 15 million in projected sales within 6 months of rollout
  • Promoted to Head of Sales after acquisition of Veritas Prep (30 million in revenue annually)

Senior Manager | Inside Sales

Zenefits
Scottsdale, AZ
2015 - 2016
  • Helped increase sales headcount from 50-500+ employees in 18 month period
  • Increased ARR (as group) from >5 million to
  • Facilitated sales training, GTM strategy, continued education, and employee development programs
  • Interviewed, hired, and trained more than 200 AE's
  • Managed 8-12 AE's during full-cycle sales process
  • Consistently finished in top 2 of entire company for percentage to goal

Sales Manager

Yelp, Inc
Scottsdale, AZ
2012 - 2015
  • Interviewed, hired, trained, and managed Account Executives during a growth period
  • Responsible for managing AE's through the complete sales-cycle (prospecting, cold calling, demo setting, pitching, closing, handoff)
  • Exceeded sales quota by more than 125% during tenure in leadership
  • Directly responsible for quota's exceeding 3 million annually
  • Managed teams ranging between 10-12 AE's

Education

Bachelor of Science - Business Administration And Management

University of Oregon
Eugene, OR

Bachelor of Science - B.A.Sc | Applied Science, Sociology

University of Oregon
Eugene, OR

Timeline

Sales Leader

BuildZoom
09.2023 - 01.2025

Vice President of Sales

Nivati
2022 - 2023

Vice President | Sales and Marketing

ConexED
2021 - 2022

Vice President of Sales & Customer Success

Clever Real Estate
2019 - 2020

Director of Sales/Head of Sales

Varsity Tutors, A Nerdy Company (Veritas)
2016 - 2019

Senior Manager | Inside Sales

Zenefits
2015 - 2016

Sales Manager

Yelp, Inc
2012 - 2015

Bachelor of Science - Business Administration And Management

University of Oregon

Bachelor of Science - B.A.Sc | Applied Science, Sociology

University of Oregon

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Cody Olson