Cody Smith
Summary
Dynamic and results-oriented business intelligence leader with an MBA/MS in Data Science, offering extensive experience in data-driven marketing research analytics and business intelligence solutions. Adept at transforming data into insights and strategies to propel business growth. Proven ability to deliver actionable intelligence and drive key business decisions across various industries.
Overview
14
14
years of professional experience
Work History
Business Insights Manager
PlayMonster
03.2020 - Current
- Orchestrated comprehensive sales, shipment, and inventory analytics, enhancing decision-making for stakeholders and boosting forecast accuracy by 25%
- Innovated data model architecture, generating interactive reports and dashboards, which improved data accessibility and KPI monitoring
- Streamlined business processes, phasing out legacy systems, resulting in a 15% increase in operational efficiency
- Partnered with cross-functional teams to align supply chain forecasts with market demands, optimizing inventory levels.
Director of Business Analytics
Phusion Projects
08.2019 - 01.2020
- Spearheaded the development of a unified Business Intelligence platform, aligning Executive, Operations, Sales, and Marketing teams, and enhancing cross-departmental data integration
- Delivered strategic business assessments, leveraging comprehensive data analysis, which identified key trends and catalyzed new product development initiatives
- Created and disseminated powerful sales tools, leading to a notable improvement in distributor and retailer engagement and performance.
Sr. Trade Performance Analyst
Conagra Brands
02.2017 - 08.2019
- Provided pivotal support in trade strategy and pricing policy formulation, influencing retailer-level margin optimization and contributing to a 20% increase in profitability
- Conducted thorough evaluations of promotional activities, recalibrating trade spend for enhanced ROI and market incrementality.
Brand Manager/Channel Manager
Breakthru Beverage Illinois
12.2012 - 09.2016
- Managed a diverse portfolio generating over $80MM in revenue, implementing strategic initiatives that resulted in a 10% year-over-year growth
- Implemented innovative pricing strategies and educational programs that significantly uplifted sales team performance and product sell-through.
Manager of Business
SPINS
05.2010 - 11.2012
- Developed cutting-edge analytical reports and tools, driving business growth for CPG manufacturers in the Natural & Organic sector
- Fostered strong client relationships through expert consultative support and adept use of comprehensive data analysis.
Education
Master of Science - Data Science, Computational Methods
DePaul University
Chicago, IL03.2024
MBA - Marketing Research & Analysis and New Product Management
DePaul University
Chicago, IL11.2009
Master of Science - Marketing Analysis
DePaul University
Chicago, IL11.2009
BBA - Marketing and Management
Texas Tech University
Lubbock, TX12.2006
Skills
Core Competencies:
- Data Analysis & Visualization: Proficient in Microsoft Power BI and Tableau for creating impactful data visualizations and reports
- Programming & Databases: Experienced in SQL, Python, and R for comprehensive data analysis, database management, and automation
- Statistical Analysis: Adept in utilizing SPSS for statistical modeling and hypothesis testing
- Business Intelligence Tools: Skilled in leveraging IRI and Nielsen platforms for market research and business insights
- Office & Productivity: Advanced proficiency in the Microsoft Office Suite, particularly Excel for data manipulation and analysis
- Technical Skills: Knowledgeable in data warehousing, ETL processes, and basic principles of cloud services and machine learning
Soft Skills:
- Analytical Thinking: Ability to interpret complex data and translate into actionable business strategies
- Communication: Strong in conveying technical concepts to non-technical audiences and effective data storytelling
- Leadership: Proven project management skills and experience in leading cross-functional team efforts to meet business objectives
Timeline
Business Insights Manager
PlayMonster
03.2020 - Current
Director of Business Analytics
Phusion Projects
08.2019 - 01.2020
Sr. Trade Performance Analyst
Conagra Brands
02.2017 - 08.2019
Brand Manager/Channel Manager
Breakthru Beverage Illinois
12.2012 - 09.2016
Manager of Business
SPINS
05.2010 - 11.2012
Master of Science - Data Science, Computational Methods
DePaul University
MBA - Marketing Research & Analysis and New Product Management
DePaul University
Master of Science - Marketing Analysis
DePaul University
BBA - Marketing and Management
Texas Tech University
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