Summary
Overview
Work History
Education
Skills
Timeline
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Cody Swinney

Chicago,Illinois

Summary

Effective Marketing Communications Manager handling wide-ranging needs with strategic mindset and tactical expertise. Proven successes in building brands, maximizing engagement and coordinating cohesive strategies across outlets and platforms.

Overview

6
6
years of professional experience

Work History

Marketing & Communications Coordinator

National Kidney Foundation of Illinois
06.2022 - Current
  • Maintaining NKFI website, Scheduling content for social media across all NKFI accounts, Maintain a thorough understanding of NKFI brand guidelines, Maintain a thorough understanding of United Way product-specific messaging and brand, Design and develop collateral materials for Development, Outreach, and Program departments, Email communications with content, design, and layout, Working events both in person and virtual.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.

Leasingn & Marketing Professional

CA Ventures
04.2021 - 06.2022
  • Plan and implement annual campaigns, Maintain daily leasing with current events, leasing goals, and oversee day to day aspects, Event Planning here I planned weekly and monthly events for our new and renewing residents, Responsible for daily social media for the flats as well as curating content, coordinate, staff, and attend all events with the university related to on/off campus, provide ongoing advertising/marketing suggestions.
  • Generated reports to support development and implementation of marketing plans.
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.

Social Media Manager

Ybanez Media
01.2021 - 04.2021
  • Managed over ten accounts while there, performed an analysis of strengths and weaknesses for each client, and learned their brand, translated complex data into simple graphics, managed social engagement and tracked leads for clients, worked on my copywriting skills as well as my graphic design skills with programs within Adobe and Canva, Complied weekly and monthly reports for my clients.
  • Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
  • Developed and managed content calendars for each platform to establish timely and relevant posts.

Marketing & Leasing Manager

Core Spaces
01.2019 - 08.2020
  • Social Media Marketing worked closely with our corporate social media team specifically for our sites brand identity for marketing and managed Instagram, Facebook and tiktok for each account
  • I organically grew and catered to the posting, content creation as well ass stories and reels, Real Estate/Leasing, Event Planning here I planned weekly and monthly events for our new and renewing residents, Responsible for all leasing and marketing operations at multiple sites
  • In my time I had a team of ten leasing professionals under metro help over see day to day task.
  • Developed marketing strategies to attract new tenants, ultimately improving occupancy rates.
  • Created, coordinated, and engaged in marketing campaigns.

Digital Marketing Intern

University Of Kentucky - Digital Chumps
12.2017 - 01.2019
  • Scriptwriting
  • My time as an intern started with me writing reviews for television and movies
  • Later, I began writing scripts for mine and other vlogs for Digital Chumps, Website management
  • Here I worked on the content editing of my blog and assisting with the maintenance and upkeep of other production projects, Gained hands-on experience in the production studio working with television and camera equipment; I later helped with the editing and production of other productions hosted by Digital Chumps.
  • Assisted in creating written, video, and image content for marketing channels.
  • A-B tested ad campaigns to optimize performance and drive improved ROI.

Education

Masters of Communications - Digital Media & Storytelling

Loyola University Chicago
Chicago, IL
05.2022

Bachelor of Arts - Media Arts & Studies

University of Kentucky
Lexington, KY
12.2018

Skills

  • Calendar Management
  • Content Writing
  • Market Research Analysis
  • Internet Marketing

Timeline

Marketing & Communications Coordinator

National Kidney Foundation of Illinois
06.2022 - Current

Leasingn & Marketing Professional

CA Ventures
04.2021 - 06.2022

Social Media Manager

Ybanez Media
01.2021 - 04.2021

Marketing & Leasing Manager

Core Spaces
01.2019 - 08.2020

Digital Marketing Intern

University Of Kentucky - Digital Chumps
12.2017 - 01.2019

Masters of Communications - Digital Media & Storytelling

Loyola University Chicago

Bachelor of Arts - Media Arts & Studies

University of Kentucky

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Cody Swinney