Cohl Fulk

• Company Overview: DigitalGenius sells into the largest retail and ecommerce brands by effectively utilizing AI and Automation strategy for enterprise CX teams
• As the first US employee, I built the US Go-To-Market strategy for outbound sales by creating a repeatable, omni-channel outreach approach while also partnering with the global marketing and events teams to create an inbound strategy for top of funnel pipeline
• Hired and trained 2 AE's to create repeatable revenue with ACV of $125K
• Notable logos closed were Universal Music Group, Harry's, and Caraway
• Brought in an additional SDR, Partner Manager, CSM, and Sales Engineer and was responsible for training and managing the entire US team
• Team of 3 brought in $1.24MM of ARR in the first 12 months of employment (including ramp times)

- Defined and built the first Enterprise Sales Team at Instapage after being the sole enterprise seller.

- Hyper focus on building out a segmented enterprise motion that differentiated from a very successful self-serve motion ($18MM ARR)

- Built out the first outbound sales motion for the organization

- Built the team up to 5 AE's and 1 AM.

- New Logo and Upsell revenue accounted for $1.12MM, a 112% attainment value compared to quota assigned

- Led the team until acquisition of the company at ~$100MM to AirSlate

- The first enterprise seller helping to create a separation between self-serve and enterprise level categories

- Founded the upsell motion and net-new enterprise logo motion

- 2022 Q2 Attainment - 134%

- 2022 Q3 Attainment - 181%

- 2022 Q4 Attainment - 157%

- Notable logos closed during this time included: Ebay, HelloFresh, Purina

• Company Overview: Payzer is an all-in-one payment processing company for large commercial and residential service-based business'
• Payzer was acquired by WEX for ~$250MM
• Lead the team of 14 AE's in MRR produced in 2021, completing a quota attainment of 194%
• Led all training and onboarding for new AE's and brought the ramp period from 3 months to 2 months by implementing more hands on approach towards a MEDDPICC discovery workshop and more streamlined shadow-based projects
• Payzer is an all-in-one payment processing company for large commercial and residential service-based business'
• Payzer was acquired by WEX for ~$250MM