Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Colby Holbrook

Colby Holbrook

Marketing Operations
Heber City,US

Summary

Dynamic Marketing Operations Manager with over 15 years of experience in driving successful marketing automation and data-driven strategies. Expertise in Marketo, Salesforce, and a diverse marketing tech stack, ensuring operational efficiency and enhanced lead generation. Achievements include leading the implementation of comprehensive automation programs that resulted in a 30% increase in campaign effectiveness. Passionate about leveraging innovative techniques to elevate the marketing landscape and optimize business growth.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Marketing Consultant (MCE)

Pyramid Consulting (subcontracted to Verizon Wireless)
03.2023 - 06.2025
  • Spearhead marketing outreach campaigns by developing comprehensive Marketo programs, verifying accuracy of campaign details prior to launch, facilitating timely meetings, managing schedules, fostering team collaboration, and surpassing customer expectations.
  • Boosted sales revenue through the implementation of innovative promotional strategies and events.
  • Increased brand awareness by developing and executing targeted marketing campaigns.

Independent Marketing Consultant (MCE)

Marketorrent
10.2015 - 01.2025
  • In this role, I expertly design, deploy, and manage robust marketing programs across a wide array of online and offline channels. With a strong specialization in database marketing, lifecycle optimization, and communications, I leverage cutting-edge marketing automation and CRM tools to drive results for clients across numerous industries.
  • I take the lead in implementing advanced tracking technologies across multiple platforms, enabling the delivery of insightful and actionable data for demand generation and operational excellence. Working collaboratively with stakeholders, I confidently conceptualize impactful marketing campaign strategies, establish clear timelines, and manage the creation and execution of campaigns. My focus is on optimizing each initiative across all channels—email, organic, paid, and earned—to ensure maximum effectiveness and return on investment.
  • Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with [number] key accounts.
  • Enhanced customer engagement with effective social media management and content creation.

Marketo Consultant (MCE)

Leadous Inc.
10.2022 - 03.2023
  • Implementing best practices in demand generation, campaign planning, and lead consulting is essential for success. By systematically gathering customer requirements and identifying optimal solutions, we can ensure the timely initiation, setup, and execution of marketing automation strategies. This approach not only maximizes efficiency but also drives impactful results.
  • Evaluated client needs and expectations, establishing clear goals for each consulting engagement.

Digital Marketing Consultant (MCE)

Promenade
05.2022 - 09.2022
  • Manage the marketing technology tools, including Pardot, Salesforce, Customer.io, Google Marketing Platform, Google Analytics/GA4, SurveyMonkey, and various paid social platforms.
  • Work with the Sales Operations, Customer Success, and Analytics teams to connect these tools.
  • The main project is to integrate marketing technologies and improve data flow to enhance the lead lifecycle.
  • Create and improve reports for the sales funnel, campaign performance, and Salesforce dashboards. Also, set up lead source tracking across different channels.
  • Optimize the new Pardot setup after moving from Marketo. This includes managing connections, cleaning up data fields, adjusting record layouts, and fixing errors with CRM synchronization.

Digital Marketing Consultant

Apprentice.io
02.2022 - 04.2022
  • (Main project) Lead project manager for the marketing automation platform migration from Hubspot to Marketo.
  • Enhanced conversion rates by designing and optimizing landing pages for targeted keywords.
  • Manage data hygiene and administration of all marketing automation (Marketo) and CRM (Salesforce) integrations.
  • Administrator/power user for Marketo and Salesforce providing hands-on help with the creation, testing, and launch of marketing campaigns and data segmentations. Implement and optimize leadgen workflows: validation rules, triggers, alerts, automated responses, etc.
  • Track funnel attribution and analyze campaign effectiveness including email and conversion metrics.
  • Own reporting and measurement of campaign effectiveness and generate campaign insights using closed-loop reporting between Marketo and Salesforce.
  • Research, recommend, and implement system enhancements to increase conversion and close rates, with the goal of driving revenue growth.
  • Continual management and upkeep of the marketing technology stack including Marketo, Salesforce, Webflow CMS, Google Marketing Platform/Google Ads, Google Analytics/GA4, Bizible, FeedOtter, Unbounce, social media (organic & paid integrations), and Zoom Info.
  • Work with demand generation and sales team to build and continuously improve the lead scoring model.
  • Project manage marketing operations initiatives, including identifying business requirements and needs with stakeholders.
  • Create and maintain detailed documentation on our marketing systems and processes.
  • Manage vendor relations with Uplers and other web development professionals for Marketo assets.
  • Manage the creation and maintenance of system templates, landing pages, emails, workflows, data segments, lead routing, folder structures, A/B tests, naming conventions, campaigns and reporting.
  • Manage compliance with privacy laws including GDPR, CCPA, and CAN-SPAM.

Sr. Marketing Operations Manager

Spytec GPS
07.2021 - 01.2022
  • I develop and implement programs and campaigns designed to attract leads and effectively manage the sales pipeline. My role involves utilizing Marketo and Salesforce.com to create, test, and execute marketing campaigns, while also ensuring proper data organization.
  • I oversee a comprehensive suite of marketing tools, including Marketo, Salesforce, WordPress, Google Marketing Platform/Google Ads, Google Analytics/GA4, Digesto, Twitter, LinkedIn, Facebook (both organic and paid), UberFlip, and Segment.
  • I design workflows for campaigns that incorporate rules for validation, triggers, alerts, and automated responses. Additionally, I create and maintain various marketing assets, including templates, landing pages, emails, workflows, data segments, lead routing configurations, folder structures, A/B tests, naming conventions, campaigns, and reports.
  • I assess the performance of campaigns by analyzing email metrics, conversion rates, and overall tracking results. Furthermore, I assist in database management by importing lists, maintaining data accuracy and cleanliness, segmenting information, and ensuring compliance with privacy regulations.
  • I address and resolve any issues with existing marketing automation systems and support the integration of new technologies. I also maintain streamlined workflow processes for campaigns, lead routing, list uploads, and data management to facilitate coordination between sales and marketing departments.
  • In addition, I contribute to the marketing knowledge base by documenting best practices and creating instructional guides. I collaborate with fellow marketing team members to define campaign deliverables and timelines, ensuring that all deadlines are consistently met.

Director, Marketing Operations

RiskRecon/Mastercard
07.2020 - 06.2021
  • Build and manage reports for Marketing and Sales.
  • Analyze funnel performance to assess results.
  • Manage tools like HubSpot, Salesforce.com, and Google Marketing.
  • Keep the CRM database clean and organized.
  • Create best practice documents for the company.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Develop and maintain a lead scoring system.
  • Work with Marketing and Sales to create metrics, dashboards, and reports.
  • Train new and experienced sales reps on Marketing and Sales processes.
  • Ensure high-quality sales processes and flexible systems.
  • Provide strategic support to Marketing and Sales teams.
  • Lead a team with weekly tasks, sprints, and updates.
  • Focus on making operational processes scalable and automated.
  • Serve as a link between Account Development Representatives, sales management, and marketing operations.
  • Streamline and automate sales tools and processes.
  • Align lead acquisition with the sales strategy in marketing operations.
  • Oversee the sales forecasting process.

Director, DIgital Marketing

RiskRecon/Mastercard
02.2019 - 07.2020
  • Collaborate with the Senior Vice President of Marketing to create and regularly update the company's digital marketing strategy.
  • Oversee the planning, execution, and management of all inbound digital marketing campaigns. These campaigns typically use multiple channels such as blogging, social media (both organic and paid), email, paid search, and display ads.
  • Manage the annual digital marketing budget, covering all channels, vendors, and tools.
  • Handle A/B testing and daily optimization for paid search on Google Ads, including ongoing keyword research.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Manage and execute all paid social advertising campaigns on LinkedIn and Facebook.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Oversee the planning and execution of all Account Based Marketing (ABM) advertising using the Terminus platform. This includes display ads, retargeting campaigns, and LinkedIn sponsored content.
  • Research and find content syndication vendors that can effectively reach our target audience.
  • Manage contracts with content syndication vendors to ensure they meet all terms.
  • Work with our content marketing and product teams to align on PPC keyword strategy.
  • Ensure all tracking codes, 'thank you' pages, and UTM parameters are set up correctly for each paid channel and ad. This ensures accurate conversion tracking in Google Analytics for ROI reporting.
  • Report monthly and quarterly on all digital marketing efforts to show ROI for each channel and guide budget decisions based on data.
  • Lead the planning, development, and launch of our new website, along with its ongoing improvements this year.
  • Serve as the webmaster for our current website, responsible for edits, creating landing pages, forms, automation workflows, and backend development.
  • Act as the administrator for our marketing technology stack, which includes HubSpot, Salesforce, Terminus, Google Ads, Google Analytics, and KickFire.
  • Oversee the email marketing strategy, company newsletter, and lead nurturing programs.

Sr. Marketing Operations Manager

ConsultNet (subcontracted With Riskrecon 6 Month Contract to Hire)
07.2018 - 02.2019
  • Collaborate with the Senior Vice President of Marketing to develop the company's digital marketing strategy, with quarterly reassessments and optimizations.
  • Oversee the planning, construction, execution, and management of all inbound digital marketing campaigns. These campaigns typically utilize a multi-channel approach, including blogging, social media (organic and paid), email marketing, paid search, display ads, and ad buys.
  • Streamlined marketing processes for improved efficiency and cost savings.
  • Manage the annual digital marketing budget, encompassing all channels, vendors, and support materials/tools.
  • Oversee all paid search A/B testing and the day-to-day optimization of the Google Ads platform, while conducting ongoing keyword and phrase research.
  • Manage and execute all paid social advertising campaigns on platforms such as LinkedIn and Facebook.
  • Supervise the planning, execution, and management of all Account-Based Marketing (ABM) advertising through the Terminus platform, including account-based display advertising, retargeting campaigns, and targeted LinkedIn sponsored content ad campaigns.
  • Research and identify content syndication vendors that align with the business and can effectively reach our target audience with a high match rate and substantial audience size.
  • Manage contracts with all content syndication vendors, ensuring each contract's terms are fulfilled.
  • Collaborate with our content marketing team and product experts to ensure our PPC keyword strategy aligns with our overall objectives.
  • Ensure proper setup of tracking codes, 'thank you' pages, and UTM parameters for each paid channel and associated ads, as well as Google Analytics conversion tracking, to ensure accurate ROI reporting.
  • Provide monthly and quarterly reports on all digital marketing efforts, highlighting the ROI for each channel, which will inform data-driven decisions on budget allocation for digital marketing initiatives.
  • Act as the project manager for the planning, development, and launch of our new website, as well as ongoing website development planned for this year.
  • Serve as the webmaster for our current company website, responsible for all site edits, creation of new landing pages, forms, automation workflows, and backend site development.
  • Function as the administrator for our marketing technology stack, which includes HubSpot (Marketing Hub, CMS, and reporting), Salesforce.com, Terminus (ABM) Account Hub & Engage Platforms, Google Ads, Google Analytics, and KickFire.
  • Responsible for the email marketing strategy, company newsletter, and lead nurturing programs.
  • Implemented CRM system for better management of customer data and enhanced targeting capabilities.

Senior Program Manager (MCE)

Health Catalyst
03.2015 - 04.2018
  • Responsible for building brand awareness, educating target audience, and generating leads by developing and optimizing the email marketing, targeted multichannel marketing, and accountbased marketing (ABM) strategies, their individual campaigns, budgets, and team members.
  • Coordinate with other program managers to maintain a detailed and current calendar of marketing campaigns across all channels and necessary communications and messaging to targets. Calendar includes all communications scheduled for: newsletters, events, webinars, oneoff targeted marketing campaigns, and the annual Healthcare Analytics Summit (HAS™).
  • Create webinar content, vet SME-hosts, and oversee the production of our ongoing webinar series and YouTube Machine Learning mini-show, utilizing technology from ON24.
  • Facilitated stakeholder communication, leading to improved alignment between business objectives and program goals.
  • Help write, edit, and drive the email content to be used in all external marketing communications to the database.
  • Compile benchmarks, set goals, and report on all respective marketing program metrics, monthly and quarterly. Using detailed A/B testing methods and careful analysis of their performance metrics, optimize current and future program performance using a data-driven approach.
  • Co-admin and manage the database of customers, prospects, sub-segments, and all marketing program platforms (Marketo, Hubspot, Pardot, Salesforce.com, Google Analytics, 250ok's Email Analytics & Deliverability Tools, YouTube, Wordpress, etc.). Work in tandem with my marketing colleague to maintain data integrity, CRM integration, and all scoring models.
  • Research new marketing technologies and stay up-to-date on current technologies in use.
  • Project and presentation manager for keynote speakers at the Healthcare Analytics Summit, including coordination and execution of the speaker's room logistics and training.

Digital Marketing Director

Sentient Medical Technologies
05.2014 - 03.2015
  • Managed public relations, brand promotion, and marketing vendors for the company.
  • Created and implemented a demand generation plan that included SEO, social media, and attending industry events.
  • Prepared quarterly reports on marketing campaign performance.
  • Led project management for marketing projects, including email marketing and website promotions.
  • Supervised the production of marketing materials, such as buyer's guides, case studies, advertisements, and press releases.
  • Managed marketing tools like HubSpot and Google Analytics, and handled social media accounts.
  • Provided ongoing training for Salesforce.com and developed the process for managing leads to revenue.
  • Aligned PPC advertising with SEO and worked with a contracted PPC agency.
  • Handled IT and desktop services for PC and Mac users, which included managing inventory and telephony solutions for a sales call center.
  • Analyzed key performance indicators, continually refining tactics for maximum effectiveness.

Marketing Communications Manager

Aetna / Medicity
02.2013 - 05.2014
  • Managed public relations, brand promotion, and marketing vendors for the company.
  • Created and implemented a demand generation plan that included SEO, social media, and attending industry events.
  • Prepared quarterly reports on marketing campaign performance.
  • Led project management for marketing projects, including email marketing and website promotions.
  • Supervised the production of marketing materials, such as buyer's guides, case studies, advertisements, and press releases.
  • Managed marketing tools like HubSpot and Google Analytics, and handled social media accounts.
  • Provided ongoing training for Salesforce.com and developed the process for managing leads to revenue.
  • Aligned PPC advertising with SEO and worked with a contracted PPC agency.
  • Handled IT and desktop services for PC and Mac users, which included managing inventory and telephony solutions for a sales call center.
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked effectively in fast-paced environments.

Social Media & Search Marketing Strategist

Aetna / Medicity
06.2011 - 02.2013
  • Developed and carried out the yearly social media plan while managing platforms like Hootsuite, Twitter, Facebook, LinkedIn, and YouTube.
  • Organized and executed webinars.
  • Analyzed and reported on the performance of social media, websites, and marketing campaigns.
  • Managed marketing for trade shows and conferences.
  • Created and started a Search Engine Marketing (SEM) strategy, including both SEO and PPC efforts.
  • Managed PPC ads on Google Ads and Microsoft Advertising to improve cost per lead (CPL) and return on investment (ROI).
  • Handled email marketing campaigns using Marketo.
  • Helped with daily website management using Adobe Dreamweaver.
  • Organized successful trade show events, showcasing products effectively while building relationships with potential clients and partners.

Marketing Assistant

Aetna / Medicity
02.2008 - 02.2011
  • Managed pay-per-click (PPC) campaigns on Google Ads and Microsoft AdCenter.
  • Served as the main administrator for SugarCRM and created workflows for the lead process.
  • Handled the HubSpot marketing automation platform.
  • Designed and managed email marketing campaigns using Mailchimp.
  • Helped organize marketing events for trade shows, conferences, and local events.
  • Input new data, updated old records and cross-checked information to keep marketing database up-to-date.

Education

Bachelor of Science - Communications Theory & Practice

Utah Valley University
Orem, UT
05-2009

Skills

  • Project management
  • Brand messaging
  • Social media management
  • Improving conversion performance
  • Collaborative teamwork skills
  • Educating and mentoring new team members
  • Campaign Testing
  • Data Analysis
  • Social Listening
  • Budget Management
  • Alliance Marketing
  • Partner Management
  • Willingness to Learn
  • Optimized reporting/Data tracking
  • Independent research to stay up to date on marketing automation features, competitive offerings, and technologies

Certification

Marketo Certified Associate (MCA)

Marketo Certified Expert (MCE)

Google Ads Certification

Eagle Scout

Timeline

Marketing Consultant (MCE)

Pyramid Consulting (subcontracted to Verizon Wireless)
03.2023 - 06.2025

Marketo Consultant (MCE)

Leadous Inc.
10.2022 - 03.2023

Digital Marketing Consultant (MCE)

Promenade
05.2022 - 09.2022

Digital Marketing Consultant

Apprentice.io
02.2022 - 04.2022

Sr. Marketing Operations Manager

Spytec GPS
07.2021 - 01.2022

Director, Marketing Operations

RiskRecon/Mastercard
07.2020 - 06.2021

Director, DIgital Marketing

RiskRecon/Mastercard
02.2019 - 07.2020

Sr. Marketing Operations Manager

ConsultNet (subcontracted With Riskrecon 6 Month Contract to Hire)
07.2018 - 02.2019

Independent Marketing Consultant (MCE)

Marketorrent
10.2015 - 01.2025

Senior Program Manager (MCE)

Health Catalyst
03.2015 - 04.2018

Digital Marketing Director

Sentient Medical Technologies
05.2014 - 03.2015

Marketing Communications Manager

Aetna / Medicity
02.2013 - 05.2014

Social Media & Search Marketing Strategist

Aetna / Medicity
06.2011 - 02.2013

Marketing Assistant

Aetna / Medicity
02.2008 - 02.2011

Bachelor of Science - Communications Theory & Practice

Utah Valley University

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