Colby McMillan
Summary
Sales professional with 23 years of experience in the Medical Device industry with a track record of building relationships and providing a high level of customer service. Collaborated with International R&D, marketing and US KOLs on product development projects. Recruited, developed and led successful sales teams and distributor partnerships to drive revenue through strategic planning, targeting and execution.
Overview
16
16
years of professional experience
Work History
Medical Distributor/Consultant
Disruptive Medical Solutions
01.2018 - Current
- Woven Orthopedic Technologies: (OGMEND) Screw Enhancement System.
- Implanet: OLEA Ultrasonic Osteotomy Surgical System.
- MEDICREA: (PASS LP) complex deformity spine system managed team of 4 (1099) reps.
- Awarded 1st distributor to reach 50 deformity cases utilizing (UNiD) patient specific rod technology in the first year of distributorship.
- Bioventus Surgical: Southern Distributor of the Year in 2018.
- Premier Biotech & Abbott BinaxNOW.
- Imported/Distributed: ES790 Electrostatic Sprayers and DD 5000/SARS-CoV-2 disinfectant to school districts in Louisiana during Covid pandemic.
- Consultant for MedicaLock Corporation/Surgilock Instrument Platform.
Vice President of Business & Product Development
Medicrea USA: Spine Deformity Co.
08.2015 - 06.2017
- Collaborated closely with the R&D team in France, marketing team in the US and with KOLs to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business growth.
- Managed all custom instrument and system modification requests for the US.
- Planned, scheduled and managed all US Alpha & Beta testing for projects.
- Successfully launched: PASS LP/DRC, LigaPASS, PARS and D-Rod for US market.
Vice President of Sales
Medicrea USA: Spine Deformity Co.
01.2010 - 08.2015
- Increased revenue by $10.8 million in niche competitive market by developing and implementing innovative sales strategies.
- Hired, mentored and led 6 regional sales directors to develop and drive revenue, through recruitment and management of distributor partnerships throughout US.
- Directed quarterly sales and forecast meetings with regional directors, marketing and logistics.
- Monitored sales activity and surgery reports daily, utilizing CRM software platform to ensure each region was on track to meet revenue goals.
- Recruited and developed strong relationships with Orthopedic and Neurosurgeon spine KOLs .
- Implemented International Training Program based in France for US deformity spine surgeons coming out of Fellowship.
Regional Sales Director
Medicrea USA: Spine Deformity Co.
03.2008 - 12.2009
- Hired, trained and managed 15 distributor partners.
- Managed territory sales and activity reports, utilizing CRM software platform.
- Set monthly quotas based on quarterly revenue goals, distributor input and realistic opportunities.
- Developed targeting and sales strategies to meet or exceed monthly, quarterly and annual revenue goals.
- Implemented "Month In Advance" meeting protocol to allow proper planning within region, as well as manage travel expenses.
- Earned trust of surgeons, distributors and sales representatives by providing case support, training, consistent follow up and execution.
- Initiated cadaver lab trainings for surgeons, distributors and sales representatives to build exposure, gain new customers and drive revenue.
- Exceeded 2008 revenue goal by $310,000 and exceeded 2009 revenue goal by $502,347, earning "Regional Director of the Year", both years.
Education
Bachelor of Science - Kinesiology & Health Services
Louisiana Tech University
Ruston, LA05.1996
Skills
- Sales Management
- Product Devlopment/Management
- Sales Planning
- Leadership
- Customer Service
- Forecasting
- Collaboration
- Communication
- Innovation
- Technical
- Networking
- Interpersonal
Timeline
Medical Distributor/Consultant
Disruptive Medical Solutions
01.2018 - Current
Vice President of Business & Product Development
Medicrea USA: Spine Deformity Co.
08.2015 - 06.2017
Vice President of Sales
Medicrea USA: Spine Deformity Co.
01.2010 - 08.2015
Regional Sales Director
Medicrea USA: Spine Deformity Co.
03.2008 - 12.2009
Bachelor of Science - Kinesiology & Health Services
Louisiana Tech University
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